Somatic Systems, Inc. to Become Nationally Certified Training Program
July 31 2008 - 8:27AM
Marketwired
NORTHAMPTON, MA is proud to announce the near completion of the
application process to become the first Clinical Somatic Education
school licensed by the National Certification Board for Therapeutic
Massage & Bodywork (NCBTMB).
The NCBTMB is the national, accredited regulatory agency for
movement therapy and therapeutic massage professionals, operating
the national certification process and examinations that are
mandatory for most practitioners to work and to obtain state
approval to operate. The NCBTMB is considered the single most
influential organization in the massage therapy world today, with
only a few massage professionals who are not affected by its
regulations.
A critical part of this ongoing certification process requires
massage therapists to complete regular continuing education
programs throughout their entire careers (generally every four
years), and these continuing education programs must be licensed by
the NCBTMB. This is the credential that NCBTMB approval will grant
Somatic Systems' Clinical Somatic Education Professional Training
Program.
While Somatic Systems' training program caters to and is
marketed to a wide variety of demographics, including physical
therapists, chiropractors, and physicians, obtaining this role in
the field of professional massage as well is a highly lucrative
opportunity for the company. There are approximately 100,000
massage therapists in the US, with over 130 million visits to
massage therapists annually, generating $11 billion in revenue.
Somatic Systems' Clinical Somatic Education program is the
company's highest revenue generating service, currently priced at
$12,000 per student (up from $9,850 per student last year). Since
Somatic Systems began the Clinical Somatics program in 2003,
enrollment has grown by 50% each year. NCBTMB licensure of Somatic
Systems' Clinical Somatics program as provider of the mandatory
continuing education credits for all these massage therapists will
provide unprecedented growth and revenue opportunities for Somatic
Systems.
Adding this credential to Somatic Systems' training program
continues to build its rapidly growing reputation and presence in
the health care field. It also complements and paves the way for
Somatic Systems' larger strategy of offering continuing education
credits to physical therapists, chiropractors, and other health
care practitioners, bringing even greater growth in enrollment and
revenue opportunities.
"In tough economic times, health care practitioners have to make
tough decisions about how they spend their dollars and allocate
their time. The most powerful thing a company can do in a tight
marketplace is become mandatory -- a necessity for all segments of
its markets, not just a luxury. NCBTMB credentialing means that
Somatic Systems provides this mandatory service for massage
therapists across the nation. This then enables Somatic Systems to
secure itself just such a position, and to be the only such company
in the world doing so using the powerful, proprietary, and
un-paralleled Clinical Somatics pain management method," stated
Somatic Systems CEO Steven Aronstein. "We expect a dramatically
expanded customer base to then spread further awareness of our
exciting program, and thus continue to multiply even more new
training customers and locations."
This development in the company's training program plays into a
larger expansion strategy Somatic Systems is pursuing this year,
including the forthcoming television shows about the company and
their proprietary Somatics products and services (being aired
nationally on WE TV, the Travel Channel, and in syndication later
this year). Other efforts in this strategy include expanded
aggressive branding campaigns, new websites, public relations
campaigns, and multiple books to be published about Somatics in the
coming year; as well as exclusive licensure of Clinical Somatics
training by the Department of Education, and Masters and Ph.D.
accreditation of Somatic Systems' programs (which not only provides
even greater notoriety for Somatics Systems' clinical offerings,
but also generally enables a training program to charge tuition
rates of approximately $25,000 for the same services provided for
the company's current $12,000 tuition price).
About Somatic Systems, Inc.
Somatic Systems is the worldwide center for Clinical
Somatics(TM), the ground-breaking drug-free, non-surgical approach
to pain relief. This proprietary system uses natural, non-invasive
movement techniques -- conducted through one-hour hands-on
sessions, therapeutic exercises classes, and home exercises lasting
as little as 5 minutes a day -- to relieve pain and limitation
resulting from accident, trauma and repetitive stress, including
back pain, knee pain, joint problems, carpal tunnel syndrome, TMJ,
scoliosis, bursitis, sciatica, headaches, tendonitis and more.
Clinical Somatics(TM) also provides performance gains and injury
prevention for casual and professional athletes.
Somatic Systems is pursuing a 3-part growth strategy, consisting
of a nationwide rollout of pain management Somatics Clinics;
increased production and distribution of therapeutic videos, books,
and other retail self-help Somatics Products; and expanded Somatics
Training Programs to supply Clinic practitioners serving medical
and orthopedic professionals and institutional and corporate
programs. The company operates a suite of web sites offering
Somatics information, products, resources, and opportunities, at
www.somatics.org.
Safe Harbor Act: This release includes forward-looking
statements made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995 that involves
risks and uncertainties including, but not limited to, the impact
of competitive products, the ability to meet customer demand, the
ability to manage growth, acquisitions of technology, equipment, or
human resources, the effect of economic business conditions, and
the ability to attract and retain skilled personnel. The Company is
not obligated to revise or update any forward-looking statements in
order to reflect events or circumstances that may arise after the
date of this release.
Contact: For more information visit http://www.somatics.org or
contact: Investor Relations 1 877 586-2555
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