Strategic (SMPP) CEO Brings Experience, Insight to Innovative Model
July 23 2010 - 7:30AM
Marketwired
Strategic Management & Opportunity (PINKSHEETS: SMPP) is
pleased to release a corporate bio for its newly appointed CEO,
Julienne Audette, a University of Washington alumnus with degrees
in Political Economy and Editorial Journalism. Julienne's interest
in marketing began with a public relations internship with the
Seattle Aquarium, where she helped develop and implement creative
and effective ways to promote the aquarium regionally.
"Taking on Chief Executive responsibilities with SMPP is a
welcome opportunity in utilizing my passion for growing companies
and maximizing their presence. It's nice to see my first
experiences in the field of marketing and promotions come full
circle at the helm of SMPP. It's these experiences that have led to
my ability to create initiatives in taking local businesses,
nationwide, to the next level with Strategic; putting into effect
the power of an interactive, online media profile that
revolutionizes the standard yellow pages listing many of us grew up
with," states Audette.
Her experience includes work with an area division of Blue
Shield as a Product Development Coordinator where she was
instrumental in implementing contract and collateral updates as
well as print production. In that phase of her career, she also
created competitive analysis for all of the major insurance
companies across all types of plans for small, medium and large
groups. More than ten years later, these companies are still using
the key elements of Ms. Audette's analysis to update their
collateral material.
In 2002 Julienne launched her own web-based business that
quickly evolved into an online store carrying over 3,500 products.
It was here that she honed her C-level skills overseeing staff,
budgets, creating revenue streams and models that resulted in
overall profitability. The business allowed for an in-depth
hands-on understanding of Search Engine Optimization (SEO)
techniques to set a business well ahead of its competition. She
managed all this while also serving as an independent contractor in
graphic design and advertising for several regional brands.
By 2005 she began her first online video enterprise as Vice
President of Northwest Public Relations, Inc. During that time she
produced over 150 on and offline videos and conducted over 200
on-camera interviews. Clients ranged from business owners and
non-profits, to school districts and online yellow pages platforms.
"It was in doing this that I became aware of the missing link
between the brick and mortar reality of everyday business owners
and the dynamic, interactive digital world unfolding all around
them. The importance of creating a 'global' presence via internet
placement regardless of geographic limitations or niche in which a
business may be focused became really obvious to me," states
Audette.
"We see it all the time where a mass presence can have a
profound effect on a local company. This season of ABC's 'The
Bachelorette' is a great example. One of the final contestants in
the reality show is from a family with a small landscaping company
in his hometown. Since a recently aired episode, in which the
Bachelorette visits the hometown of each of the final contestants,
the family has received an exponential increase in business with an
influx of calls. Global exposure created local interest, from new
prospective clients which may have never contacted them otherwise,"
states Audette. "A picture does paint a thousand words and video,
on television or on the internet, is extraordinarily powerful in
getting a businesses' message out. It's this type of momentum that
the Strategic (SMPP) model can provide for the thousands of clients
featured with independent yellow pages publishers."
Company contact: www.smpptech.com 1-800-513-6947 Email:
contact@smpptech.com
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