NEW YORK, April 30 /PRNewswire-FirstCall/ -- SpectrumDNA (OTC Bulletin Board: SPXA) has selected KCSA Strategic Communications as its public and investor relations agency of record. SpectrumDNA, a social media studio that creates digital network applications and engines of engagement (or "Enginets") for web and wireless properties, will work with KCSA to implement an integrated strategic media relations program and investor relations campaign to drive awareness of both the company and its applications. The popular flagship application, Addictionary, a SaaS (software-as-a-service) online dictionary that lets people create their own words and definitions, recently won first prize in the Amusement Category at the 12th Annual SXSW Interactive Web Awards Ceremony. The Addictionary Network, which now reaches three million unique visitors per month, has several licensing deals with major media brands like E! Entertainment and FEARnet, Comedy Central and NBC's "The Office." SpectrumDNA will rollout additional Enginet applications in the coming months and will look to KCSA for investor support as well as a robust traditional, online and social media campaign. The company is led by Founder and CEO Jim Banister, a 20-year entertainment, media and technology veteran. He spent five years driving digital media programming for Warner Bros. Online and spearheading its digital media strategy, first as Vice President of Production & Technology and ultimately as Chief Development Officer. He also designed and built the multi-media and post-production systems for Steven Spielberg's "Survivors of the Shoah Visual History Project" now housed at the University of Southern California's Shoah Foundation Institute; and created TRW's Engineering Visualization Center. A visionary in digital media, Mr. Banister literally "wrote the book" on the techniques and trends that have come to define the Web 2.0 era: "Word of Mouse: The New Age of Networked Media" (Agate Fine Print, August 2004). Mr. Banister stated, "The DNA in SpectrumDNA literally means 'digital networked applications'; but it also refers to the invisible underlying 'genetic code' of social media we've discovered, and the methodology we've created for more predictably designing and building social media applications. Our mission is to create the online and mobile engines that capture user behavior and leverage that behavior to create compelling user-led online and mobile web experiences. We call it 'story-dwelling' instead of 'story-telling.'" Each of SpectrumDNA's applications are easily configurable and brandable web and wireless-based network experiences - Web X.0 applications - that empower users to take active, measurable roles in their community. These Digital Networked Applications and engines of engagement enable media outlets and advertisers to cost-effectively capture specific audience behaviors and develop advertiser-safe, user-generated and user-marketed content. "This is a truly paradigm shifting-company with a proven concept and ROI which makes it a very interesting account for our portfolio of clients," said Todd Fromer, managing partner, KCSA Strategic Communications. "Our integrated approach will ensure that both the media and investment community are keenly aware of the trailblazing applications coming from SpectrumDNA's digital studio." About SpectrumDNA Based in Park City, Utah, SpectrumDNA, Inc. is a digital studio that creates social applications that are engines of engagement (or "enginets"), empowering users to take an active, measurable role in their online communities. These private-label applications can be easily configured and branded for media outlets and advertisers to capture specific audience behaviors, and to develop advertiser-safe user-generated and user-marketed content. Enginets can be leveraged for both short-term promotions and for building long-term assets, and employ both a centralized experience (online or mobile web destination) and distributed experience (widgetry, iPhone apps, feeds, etc). About KCSA Strategic Communications Now in its 40th year, KCSA Strategic Communications (http://www.kcsa.com/) is an integrated communications agency that helps clients synchronize their brand messages across investor relations, public relations and marketing and creative channels. The firm offers its clients a rare opportunity to achieve true brand alignment and develop close, meaningful relationships with their key audiences. This release is available on the KCSA Strategic Communications site at http://www.kcsa.com/. CONTACT: Lewis Goldberg / Anne Donohoe KCSA Worldwide (212) 896-1216 / (212) 896-1261 / DATASOURCE: SpectrumDNA CONTACT: Lewis Goldberg, +1-212-896-1216, , or Anne Donohoe, +1-212-896-1261, , both of KCSA Worldwide for SpectrumDNA Web Site: http://www.kcsa.com/

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