The Pulse Network, Inc. Unveils Industry-Leading Content Marketing Platform for Corporate Marketers and Event Groups
January 31 2014 - 9:00AM
The Pulse Network, Inc., has launched a cloud-based comprehensive
content marketing platform which will empower corporate marketers
and event groups in their campaign efforts. The platform solution
addresses the challenges consumers face when seeking information
and content surrounding a company well as the corporate content
marketing problems that businesses face in trying to ensure that
their content is seen by the right audience. The platform brings
together three solutions -event management and registration,
content such as blogs and videos and online broadcast - through one
integrated solution.
The new platform incorporates flat design, a different layout,
new icons and more typography, all of which can be translated to
any language, significantly benefiting TPNI's international
clients. In addition to the new design, the platform is highly
organized for both event marketers and content marketers and
combines the registration technology with asset creation, curation,
distribution and management to be used by all types of businesses
and consumers. By bringing all of the modules together under one
platform, The Pulse Network is releasing a completely unique and
powerful tool that will be used for hundreds of global events on
six continents.
"This new platform will be a real game-changer for corporate
marketers and event groups as well as for consumers," says Stephen
Saber, CEO of The Pulse Network, Inc. "The way that people consume
content is changing rapidly, and the platform solution will help
bring the right content customers. Having a one stop shop for
original and curated content will enhance the buying process for
customers and the enterprise sales cycle."
The fully integrated platform is comprised of three chief
features:
· Event
Management
· Online
Broadcast
· Corporate
Marketing Tools
Event Management
The Pulse Network's event management solution is a global,
end-to-end tool for event groups all over the world. This solution
allows event groups to store all data related to each individual
tradeshow or conference they organize. The platform allows
event groups to manage and house their lead database, communicate
with customers, and perform registration services both online and
onsite. Event groups can seamlessly execute events using the
platform from the beginning stages through post-conference
campaigns by leveraging the tools of the platform, bringing events
to life year round. To read more, click here. This solution helps
event groups increase verification rates, increase attendance, and
improve attendee satisfaction.
Online Broadcast
The new webinar player released with the platform is a
one-of-a-kind, highly interactive solution. This player will change
how businesses run webinars. Viewers can participate in polls, ask
questions, chat directly with whomever is running the webinar, and
view visual assets as needed. For businesses running the webinar,
the data which is collected in the platform is priceless - from the
questions viewers ask, to the length of time they spend on the
webinar nailed down to specific entry and exit points, the data
created using this tool will give users unique insight into their
audience and sales prospects.
Content Marketing Tools
The content marketing tools which support the platform include a
content curation, syndication and distribution tools, social
sharing, newsletter creation, analytics and reporting and prospect
management, among many others. These tools benefit corporate
marketers by simplifying processes for sharing content related to
products and service, communicating with consumers and implementing
lead nurturing campaigns.
To view The Pulse Network's original content marketing platform,
click here.
About The Pulse Network
The Pulse Network provides a cloud-based platform focused
on content marketing and event solutions. The Company helps clients
ranging from Fortune 500 companies to small and mid-size companies
boost awareness, drive lead generation and enhance client
engagement through content marketing, campaign management and event
registration with a social and digital backbone. The Pulse Network
also produces its own branded content programs including online
video productions and the Inbound Marketing Summit conference
series which currently runs in New York, San Francisco, and Boston
as well as the Digital Pulse program which currently runs in
Boston.
Statements in this press release may be "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. Words such as "anticipate", "believe",
"estimate", "expect", "intend" and similar expressions, as they
relate to The Pulse Network, Inc. or its management, identify
forward-looking statements. These statements are based on current
expectations, estimates and projections about the company's
business based, in part, on assumptions made by management. These
statements are not guarantees of future performance and involve
risks, uncertainties and assumptions that are difficult to predict.
Therefore, actual outcomes and results may, and probably will,
differ materially from what is expressed or forecasted in such
forward-looking statements due to numerous factors, including those
described above and those risks discussed from time to time in The
Pulse Network, Inc.'s filings with the Securities and
Exchange Commission. In addition, such statements could be
affected by risks and uncertainties related to product demand,
ability to raise funds in a private financing, market and customer
acceptance, competition, pricing and development difficulties, as
well as general industry and market conditions and growth rates and
general economic conditions. Any forward-looking statements speak
only as of the date on which they are made, and the company does
not undertake any obligation to update any forward-looking
statement to reflect events or circumstances after the date of this
release. Information on The Pulse Network, Inc.'s website does not
constitute a part of this release.
CONTACT: Jennifer Videtta
jvidetta@thepulsenetwork.com
781-821-6618
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