RNS Number:5919P
Pioneer Corporation
07 March 2008




                                                           For Immediate Release
                                                                   March 7, 2008

               Pioneer Announces Year-end Dividend for Fiscal 2008

TOKYO - Pioneer Corporation today announced a year-end cash dividend of Y2.5 per
share of common stock for fiscal 2008, ending March 31, 2008, a decrease of Y2.5
from that for the previous fiscal year. The year-end dividend will be paid to
shareholders registered as of March 31, 2008 (JST), subject to the approval at
the ordinary general meeting of shareholders to be held in June 2008.


Pioneer positions its dividend policy as one of the highest management
priorities. On the basis of maintaining stable dividends, the Company sets
dividend payments appropriately in light of its financial position, consolidated
business results, and other factors. The decision to reduce the year-end
dividend was attributable to its forecast of a consolidated net loss of Y15,000
million for fiscal 2008, based on an estimated impairment loss on plasma display
production facilities in connection with the business restructuring plans.



(Dividends per Share of Common Stock)
                                            Fiscal 2008          Fiscal 2007
Interim dividend*****************                  Y5.0                 Y5.0
Year-end dividend**************                    Y2.5                 Y5.0
Total annual dividend********                      Y7.5                Y10.0





Cautionary Statement with Respect to Forward-Looking Statements

Statements made in this release with respect to our current plans, estimates,
strategies and beliefs, and other statements that are not historical facts are
forward-looking statements about our future performance. These statements are
based on management's assumptions and beliefs in light of the information
currently available to it. We caution that a number of important risks and
uncertainties could cause actual results to differ materially from those
discussed in the forward-looking statements, and therefore you should not place
undue reliance on them. It is not our obligation to update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise. We disclaim any such obligation. Risks and uncertainties
that might affect us include, but are not limited to, (i) general economic
conditions in our markets, particularly levels of consumer spending; (ii)
exchange rates, particularly between the yen and the U.S. dollar, euro, and
other currencies in which we make significant sales or in which our assets and
liabilities are denominated; (iii) our ability to continue to design and develop
and win acceptance for our products and services, which are offered in highly
competitive markets characterized by continual new product introductions, rapid
developments in technology, severe price competition and subjective and changing
consumer preferences; (iv) our ability to successfully implement our business
strategies; (v) our ability to compete, as well as develop and implement
successful sales and distribution strategies, in light of technological
developments in and affecting our businesses; (vi) our continued ability to
devote sufficient resources to research and development, and capital
expenditures; (vii) our ability to continuously enhance our brand image; (viii)
the success of our joint ventures and alliances; (ix) the success of our
business restructuring plans; and (x) the outcome of contingencies.



Pioneer Corporation is a leading global manufacturer of consumer- and
business-use electronics products such as audio, video and car electronics. Its
shares are listed on the Tokyo Stock Exchange.



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For further information, please contact:

Hideki Okayasu
Managing Director, and General Manager of Finance and Accounting Division
Pioneer Corporation, Tokyo
Phone: +81-3-3494-1111 / Fax: +81-3-3495-4431
E-mail: pioneer_shr@post.pioneer.co.jp
IR Website: http://pioneer.jp/ir-e/


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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