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RNS Number:9713A
Ericsson(L.M.)(Telefonaktiebolaget)
23 March 2001


Ericsson demonstrates digital image transfer
- from camera to mobile phone, from user to user

The  strategic collaboration between Ericsson and Canon Inc. on transfer
and management of images between digital cameras and wireless devices is
already showing great results only a few months after the start  of  the
collaboration.  At CeBIT both companies are demonstrating  how  pictures
taken  by  a  Canon digital camera is transferred to an  Ericsson  phone
using  Bluetooth  wireless technology, after which the pictures  can  be
viewed  in the phone display and sent as an e-mail attachment or an  MMS
message.

Initially announced on November 3, 2000, the agreement between  Ericsson
and  Canon  was  the  starting  point for a strategic  collaboration  on
simple,  fast  and  reliable transfer and management of  digital  images
between cameras and mobile devices using Bluetooth wireless technology.

Both  companies  believe that this joint development project  will  help
drive  the  mobile  Internet market and provide great opportunities  for
consumers,  allowing them to use products that work  smoothly  together.
The project is based on the latest Bluetooth wireless technology and  an
adaptation  of  the Still Imaging profile, including the  OBEX  standard
protocol.

"This  strategic  partnership with Canon is an  important  step  towards
creating  killer  applications  and  products  for  consumers  of  next-
generation wireless devices and networks," says Bo Albertson,  Marketing
Director   Communication,  Ericsson  Mobile  Communications.   "Ericsson
research  shows that applications involving imaging will  be  among  the
most popular features in next generation mobile devices and a driver for
the   mobile   Internet.  Ericsson  will  benefit  from  the   strategic
partnership with Canon and their competence in the still image  area  by
enabling  connectivity and fun, and easy sharing of personal images  and
graphics over cellular networks,"says Albertson.

Already  today,  digital imaging products and wireless devices  are  two
rapidly  growing  categories of consumer products, and  the  merging  of
these   two   technologies  will  create  entirely  new   products   and
applications,  such  as multimedia messaging. The collaboration  between
Ericsson and Canon will result in consumer products from both companies,
expected to be announced during the end of this year.

Ericsson is the leading communications supplier, combining innovation in
mobility  and  Internet  in creating the new  era  of  mobile  Internet.
Ericsson  provides total solutions covering everything from systems  and
applications to mobile phones and other communications tools. With  more
than   100,000   employees   in  140  countries,   Ericsson   simplifies
communications for customers all over the world.

Read more at http://www.ericsson.com/press

FOR FURTHER INFORMATION, PLEASE CONTACT

Jonas Andersson, Strategic Product Manager
Ericsson Mobile Communications AB
Phone: +46 46 19 30 00 E-mail: jonas.s.f.andersson@ecs.ericsson.se

Peter Bodor, Public Relations Manager
Ericsson Mobile Communications
Phone: +46 8 404 24 23 E-mail: peter.bodor@ecs.ericsson.se

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