TIDMADE 
 
RNS Number : 9427P 
ADDleisure PLC 
01 April 2009 
 

ADDleisure Plc / Epic: ADE.L / Index: AIM / Sector: Leisure 
1 April 2009 
ADDleisure Plc ('ADDleisure' or 'the Company' 
and together with its subsidiaries 'the Group') 
Group Restructuring 
 
 
The Board of ADDleisure Plc, the AIM traded company formed to develop products 
and services in the health and leisure sectors, has today undertaken a 
restructuring of the Group which will see it focus on Fitbug, the online 
personal health and well-being coach and Ez-Runner, the intelligent booking 
software business. 
 
 
As part of the restructuring, Bupa Finance plc ('Bupa'), the UK market leader in 
health and care, as well as Allan Fisher and David Turner, ADDleisure Chairman 
and CEO respectively, will provide to ADDLeisure, in aggregate, a GBP1 million 
three year term loan to cover certain costs in respect of the administration of 
Movers & Shapers (see below) and to provide additional working capital to 
Fitbug. 
 
 
Movers & Shapers 
 
 
As highlighted in the Company's interim results announced on 30 January 2009, 
the Directors continue to believe that the Movers & Shapers concept can in the 
longer term offer attractive growth prospects. However, the current weak 
consumer confidence coupled with the funding required to get the concept to 
critical mass has meant that the Board has decided that it must prioritise on 
its core activities of Fitbug and Ez-Runner. As a result, Movers & Shapers 
Limited, a wholly-owned subsidiary of ADD Wellness Holdings Limited 
('ADDWellness'), which in turn is a 50 per cent subsidiary of ADDleisure, has 
been put into administration today. Six of the Movers & Shapers stores as well 
as certain business assets of Movers & Shapers have been subsequently sold by 
Atherton Bailey LLP, administrators to Movers & Shapers, to Ben Margolis, 
previously CEO of Movers & Shapers, for a total consideration of GBP50,000 to be 
satisfied in cash. The remaining three stores will be closed immediately. 
 
 
 
 
ADDWellness 
 
 
As part of the rationalisation of the Group, ADDWellness has also today been put 
into administration. ADDWellness, a joint venture between ADDleisure and Bupa, 
was the holding company for Movers & Shapers and Fitbug Limited. Atherton Bailey 
LLP, administrators to ADDWellness, has subsequently sold Fitbug to ADDleisure 
for a total consideration of GBP1 to be satisfied in cash. In addition, Atherton 
Bailey LLP has assigned ADDWellness's receivable rights under an existing 
inter-company loan made by ADDWellness to Fitbug of GBP3.5 million to ADDleisure 
('Fitbug Loan') for a total consideration of GBP250,000 to be satisfied in cash. 
 
 
Term Loan 
 
 
As part of the restructuring of the Group, Bupa is to provide an additional 
GBP800,000 to ADDleisure by way of a conditional three year secured term loan 
('Bupa loan') to cover certain costs in respect of the administration of Movers 
& Shapers and provide additional working capital to further develop Fitbug,. The 
Bupa loan will be drawn down in three tranches with the final tranche to be 
drawn down conditional on the sum of GBP100,000 each to be loaned to the Company 
under the same terms as the Bupa loan by Allan Fisher, Chairman, and David 
Turner, CEO (together, 'the Directors' loan'). The Bupa loan and the Directors' 
loan are to be advanced at the rate of LIBOR plus 5 per cent. 
 
 
As Bupa currently holds a 28.9 per cent shareholding in ADDleisure and Allan 
Fisher and David Turner are both Directors of the Company (each having a 10.6 
per cent shareholding), the Bupa loan and the Directors' loan are deemed to be 
related party transactions under AIM Rule 13. David Cummin, Michael Mills and 
Geoffrey Simmonds ('the Independent Directors') consider, having consulted with 
Seymour Pierce, that the terms of the Bupa loan and the Directors' loan are fair 
and reasonable insofar as the Company's shareholders are concerned. 
 
 
Year end 
 
 
As announced on 22 January 2009, the Company changed its accounting reference 
date to 31 December. Having announced its extended unaudited interim results for 
the 12 months to 31 July 2008 on 30 January 2009, to ensure the restructuring 
changes set out above are adequately reflected in the audit process, the Company 
will now publish its audited final results for the 17 month period to 31 
December 2008 in May 2009. 
 
 
Commenting on the restructuring, Allan Fisher, Chairman of ADDleisure, said, "It 
has been a very difficult decision to put Movers & Shapers into administration. 
We believe in the longer term future of the concept but the current difficult 
market conditions, as well as the capital required to roll-out the concept meant 
we could no longer justify the high costs involved. 
 
 
"We are however pleased that we now have 100 per cent control over Fitbug where 
we continue to see strong growth prospects, both in the private as well as the 
public sector with a number of Primary Care Trusts amongst others currently 
expressing interest in Fitbug.  The additional financing from Bupa, as well as 
David and my further commitment to the business, will provide the funds 
necessary to support the growth of Fitbug." 
** E N D S ** 
 
 
For further information visit www.ADDleisure.com or contact: 
+----------------------------+----------------------------+-------------------+ 
| Mike Mills                 | ADDleisure Plc             | Tel: 020 7449     | 
|                            |                            | 1000              | 
+----------------------------+----------------------------+-------------------+ 
| Mark Percy                 | Seymour Pierce             | Tel: 020 7107     | 
|                            |                            | 8000              | 
+----------------------------+----------------------------+-------------------+ 
| Susie Callear              | St Brides Media & Finance  | Tel: 020 7236     | 
|                            | Ltd                        | 1177              | 
+----------------------------+----------------------------+-------------------+ 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 MSCSSDFLFSUSESL 
 

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