ADIL Adili

RNS Number:6147S
Adili PLC
18 April 2008


ADIL
                                   Adili plc

                           ("Adili" or "the Company")

                                 Trading Update

The Board of Adili announces a trading update, additional investment in the
business and the acquisition of a third party brand.

Since the inception of trading in September 2006, the Company has made
considerable progress and this has continued in the financial year to 30 April
2008. Sales for the year are expected to have grown to approximately �365,000,
which is broadly in line with market expectations. Sales in the second half of
the year are expected to be up by in excess of 250% on those for the same period
in 2007. Loss before taxation for the year is expected to be approximately
�1.4m. This represents a variance of �0.4m to market expectations and is partly
accounted for by a reduction in gross margin as a result of clearance of stock
purchases made predominantly in 2007. The majority of the rest of the variance
is accounted for by additional investment in the Company. In particular, the
Directors have invested in the recently acquired ethical fashion brand,
Ascension, and further in business development and the Adili brand.

Ascension has consistently been one of the Adili's top selling brands and it
provides a strategically important entry price point product for Adili. The
assets of Ascension have been acquired by Adili at a substantial discount to
original cost after its parent company became insolvent and the brand is now
being managed by the Adili own label team.

The Board expects to announce preliminary results in July and looks forward to
updating shareholders on further progress.


Enquiries:

Adili plc                                                T: 01258 837 437
Adam Smith, Chief Executive Officer
Christopher Powles, Finance Director

John East & Partners Limited                             T: 020 7628 2200
John East
David Worlidge
Johnny Townsend

Biddicks                                                 T: 020 7448 1000
Katie Tzouliadis
Sophie Lane




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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