TIDMALR

RNS Number : 5278Z

Alternative Energy Limited

17 January 2011

For 7.00am release 17 January 2011

Alternative Energy Limited

("Alternative Energy" or "the Company")

APPOINTMENT OF UK DISTRIBUTOR

Alternative Energy Limited (AIM:ALR), the Singapore based provider of clean energy solutions, is pleased to announce that it has entered into an exclusive distribution agreement with Alternative Energy Distribution Limited ("AED"), a UK Company, for the distribution of its energy saving products, and in particular its range of eLumen and eLumen8 LED lighting throughout the UK.

The distribution agreement is for an initial period of one year but runs thereafter from year to year upon AED achieving its sales targets. Initial sales targets for 2011 have been set by the parties in the distribution agreement at US$5,000,000 per annum and AED has now placed its first orders with the Company on behalf of its UK clients.

AED is a specialist lighting and energy saving company formed to distribute AEL's branded products in the UK which was set up and is wholly owned by Michael Kane, Tony Crawley and Dave Tilley.

Dave Tilley has over 30 years experience in the public and private sector, specialising in lighting management and supply chain solutions. Over the past few years he has been a board member of the Electrical Distributors Association (EDA) and a committee member of Lightswitch (Carbon Trust) and Sustainalite (Recolight), as well as a regular speaker at the Electrical Contractors' Association (ECA) national conferences. He recently presented a WEEE - Waste Electrical and Electronic Equipment - Directive paper at Earls Court and was a lighting efficiency judge at the 2010 Lighting Design Awards. For the past few years he has written articles for Lighting Magazine and is now the Lighting Economist for the new lighting industry journal: LUX.

Tony Crawley has worked for 30 years in the electrical contracting industry, working closely with some of the world's leading manufacturers through his family-owned electrical contractor business which has been trading for 50 years.

Michael Kane has over 20 years experience in the communications, defence and alternative energy sectors, and controls a group of companies representing some of the leading manufactures in the above sectors. He has been involved in alternative energy projects for 15 years, particularly working in the development of energy efficient mobile transport and energy storage systems in collaboration with a number of international engineering companies.

AED's clients include John Lewis, The Mirror Group, Radisson Hotels, The Hilton Hotel Group, and The Yorkshire Constabulary. Alternative Energy has been working closely with AED over the last six months to test Alternative Energy's products in preparation for sale in the UK and continental Europe and to identify and develop specific opportunities for low energy lighting in the UK market. Further information about AED can be found on its website www.aedistribution.com.

Alternative Energy has secured full European certification for its lighting including CE and ROHS certification and will be going into full production to meet demand from the UK clients introduced by AED.

About Alternative Energy

Alternative Energy Limited is headquartered in Singapore. Through its team of Singapore-based engineers, Alternative Energy has developed a number of technologies including its patented roof-based energy system, the eRoof. The Company is now producing its third generation near-market ready eRoof which is in production for commercial roll out in 2011. The Company is also in parallel developing a number of energy saving technologies designed to reduce power consumption, which will combine with its energy generation systems to enable the creation of energy self-sufficient buildings.

'NOW THE WORLD HAS AN ALTERNATIVETM'

For further information please see the Company's website:www.alternativenergy.com.sg or please contact:

Alternative Energy Limited

Eric Goh, Director +65 9060 1355

Richard Lascelles, Director +44 (0) 20 7408 1067

Beaumont Cornish Limited

Nominated Advisor and Broker

Roland Cornish and James Biddle +44 (0) 20 7628 3396

Beaufort International Associates Limited

Kevin Feeny and Amanda Oliver +44 (0) 20 7930 8333

This information is provided by RNS

The company news service from the London Stock Exchange

END

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