Avon and Emanuel Ungaro Introduce Signature Fragrances
March 14 2008 - 7:00AM
PR Newswire (US)
NEW YORK, March 14 /PRNewswire/ -- Avon Products, Inc. today
announced a collaboration with the world renowned fashion house
Emanuel Ungaro Maison to create two signature fragrances, U by
Ungaro for Her and U by Ungaro for Him. The results of the
partnership are fragrances that capture the design house's
effortless sensuality and bring Avon consumers worldwide a piece of
the Parisian soul that is Ungaro. The new fragrances for Her and
for Him will launch globally, beginning in the U.S., in August
2008. Avon continues to build a portfolio of designer fragrances
that allows their consumers to experience the world of fashion and
luxury. The new partnership with Ungaro follows the successful
alliances with designers Cynthia Rowley and Christian Lacroix. In
2007, the Christian Lacroix fragrances became Avon's most
successful launch of all time. Now, Avon's exclusive partnership
with Emanuel Ungaro and their newest fashion line, U by Ungaro,
incorporates another facet of fashion. Ungaro embodies a European
style that is modern and intriguingly sensual. U by Ungaro for Her
and U by Ungaro for Him, both created by perfumers at International
Flavors and Fragrances, are contemporary and daring. U by Ungaro
for Her is a Fresh, Floral Woody scent with sensual top notes of
Bergamot Blossom, Wet Freesia and Pepper Blossom mingling with mid
notes of Acacia Aura, Living Lotus Flower and Osmanthus. The dry
down is a blend of Oris, Creamy Sandalwood, and Clean Musk. U by
Ungaro for Him is a Woody Aromatic Watery fragrance that offers an
airy freshness and a sophisticated blend of rich, textural woods.
Top notes of Green Mandarin Leaf, Ruby Red Grapefruit and
Pomegranate sweeten mid notes of Natural Immortale, Cardamom and
Cedarleaf. The drydown is composed of Natural Vetiver, Patchouli,
Sandalwood, Tonka Bean and Peru Balsam. Geralyn Breig, Senior Vice
President and Brand President for Avon Products, Inc., states, "The
brand's new modern approach to style made Ungaro an ideal choice
for this exciting partnership. The youthfulness of their U by
Ungaro fashion line provides a modern sensibility with a
cosmopolitan edge, something Avon customers can relate to. The new
U by Ungaro fragrances for Her and for Him reflect the spirited
attitude that both companies value so highly. Our launch of the U
by Ungaro fragrance continues our key growth strategy of bringing
access to great style and fashion for all women." "We are thrilled
to partner with a company that is so deeply connected to women and
men all over the world. This is a wonderful opportunity to enable
people to experience U by Ungaro fashion and style in a very
special way -- through fragrance. With these two new fragrances,
Avon has really captured the energy, confidence and sophisticated
feel of our designs," noted Mounir Moufarrige, President and CEO
from Emanuel Ungaro Maison. U by Ungaro for Her and U by Ungaro for
Him will be featured in Avon's brochure, which is distributed
through over five million Avon Representatives around the globe.
Avon's Global Ambassador, Reese Witherspoon, will also be featured
globally in print and TV advertising for the two fragrances. The
Emanuel Ungaro Maison was established in 1965 and is a universe of
the unexpected: reuniting extremes, associating prints, colors and
textures that create an extraordinarily sensual international
style. U by Ungaro is a more youthful, cosmopolitan ready-to-wear
collection that launched in Japan in 2008 and will roll out
globally. U by Ungaro for Her and U by Ungaro for Him will be
featured in the company's brochure, which is distributed through
over 5 million Avon Representatives around the globe. About Avon
Avon, the company for women, is a leading global beauty company,
with $10 billion in annual revenue. As the world's largest direct
seller, Avon markets to women in more than 100 countries through
5.4 million independent Avon Sales Representatives. Avon's product
line includes beauty products, fashion jewelry and apparel, and
features such well-recognized brand names as Avon Color, Anew,
Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Learn
more about Avon and its products at http://www.avoncompany.com/
DATASOURCE: Avon Products, Inc. CONTACT: Gina Dinisio of AVON
Products, Inc., +1-212-282-8186 Web site: http://www.avon.com/
http://www.avoncompany.com/ Company News On-Call:
http://www.prnewswire.com/comp/079575.html
Copyright