Rights to broadcast in Canada
October 05 2007 - 2:01AM
RNS Non-Regulatory
Betbrokers PLC
05 October 2007
Press Release 5 October 2007
Betbrokers plc
("Betbrokers" or "the Company")
Betbrokers granted rights to broadcast Winning Edge show in Canada
Betbrokers plc, (AIM:BETB), the UK's first retail and wholesale brokerage and
clearing house for the sports betting industry, announces that the Company is
now broadcasting 'Wayne Allyn Root's WinningEDGE television show' in Canada for
the first time. This follows its acquisition of the assets of Winning Edge
International, Inc. ("Winning Edge") as announced on 27 September 2007.
This is an exciting and important milestone for Betbrokers and kick-starts the
Company's strategy of expanding the Winning Edge business overseas and taking
its products into new geographical markets.
'Wayne Allyn Root's WinningEDGE TV Show' airs in Canada on Saturday mornings at
10am on 'The Score', the Canadian all-sports TV network. Since sports betting is
legal in Canada, the TV show will help increase awareness of Betbrokers core
voice brokerage services.
Any resulting increase in business will be handled by its dedicated,
London-based, dealing facility, a strategy that can be replicated in further
territories without the need for overseas offices, while maintaining the same
cost base.
Wayne Lochner, Chairman and Chief Executive of Betbrokers, commented: "The
launch of the television show in Canada typifies the sort of synergy we
anticipated between Winning Edge and Betbrokers' core services. For clients to
buy Winning Edge's data, and to then use Betbrokers' services to execute trades
is the ideal scenario, and we are delighted that this show will facilitate this
".
- Ends -
For further information, please contact:
Betbrokers plc
Wayne Lochner, Chairman and Chief Executive Tel: +44 (0) 20 7127 9815
wlochner@betbrokers.com www.betbrokers.com
Media enquiries:
Abchurch Communications
Chris Lane / Franziska Bohnke Tel: +44 (0) 20 7398 7716
franziska.boehnke@abchurch-group.com www.abchurch-group.com
About Betbrokers plc
Betbrokers is the UK's first independent betting brokerage. The Company
facilitates transactional business between both retail gamblers and wholesale
clients. The Company's operations were formally launched in 2005.
Betbrokers provides services, from its dedicated dealing room in London's Canary
Wharf, to two groups of participants within the gambling industry:
* The Company provides its retail customers with the advantage of best price
execution together with the ability to deal 'in size' in a majority of
sporting events. Retail customers will soon be able to access advanced
data-sales and trading analysis platforms, which feed from aggregated
internal price mechanisms.
* Betbrokers already has agreements with over 100 bookmakers, providing them
with the opportunity to take on additional bets from retail customers.
Importantly, the Company also offers bookmakers a facility to effectively
manage their risk exposure by hedging positions anomalously using Betbrokers
as an intermediary to deal with the other bookmakers.
Betbrokers floated on the AIM market of the London Stock Exchange in November
2006. Further information is available on the Company at: www.betbrokers.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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