TIDMBRST 
 
RNS Number : 3168Q 
Burst Media Corporation 
08 April 2009 
 

 
 
8 April 2009 
Burst Media Corporation 
Preliminary results for the year ended 31 December 2008 
 
 
Burst Media Corporation ("Burst" or "the Company"), the international online 
advertising services and technology business, announces its preliminary results 
for the year ended 31 December 2008. 
 
 
Financial Summary 
 
 
The Board is pleased that the Company ended 2008 broadly in-line with management 
expectations as published in July 2008. As has been well publicized, the 
macroeconomic conditions deteriorated quickly and dramatically in the second 
half of 2008. However, despite the challenging trading environment, the 
Company's total revenue for the full year is broadly within the targeted range 
and EBITDA finished at the top-end of expectations. 
 
 
+--------------+-----------------------------------------------------------------------------+ 
|          *   |     Total revenue was $27.3 million (2007: $27.1 million)                   | 
+--------------+-----------------------------------------------------------------------------+ 
|          *   |     Total media business revenue decreased 5% to $22.6 million (2007:$23.8  | 
|              |     million)                                                                | 
+--------------+-----------------------------------------------------------------------------+ 
|          *   |     Burst adConductor revenue increased 41% to $4.7 million (2007: $3.3     | 
|              |     million)                                                                | 
+--------------+-----------------------------------------------------------------------------+ 
|          *   |     Gross profit decreased 1.4% to $13.0 million (2007: $13.2 million)      | 
+--------------+-----------------------------------------------------------------------------+ 
|          *   |     Adjusted net income(1) was $0.2 million (2007: $1.3 million)            | 
+--------------+-----------------------------------------------------------------------------+ 
|          *   |     Adjusted EBITDA was $0.5 million (2007: $1.4 million)                   | 
+--------------+-----------------------------------------------------------------------------+ 
|          *   |     Net income (loss)(1) was $(0.3) million (2007: $0.3 million)            | 
+--------------+-----------------------------------------------------------------------------+ 
 
 
Cash and cash equivalents at December 2008 was $10.6 million (2007: $12.6 
million). Approximately $1.0 million of cash was utilized during 2008 to fund 
the development of the Company's core technology. These costs were capitalized 
and will be amortized over three years following completion of the project, 
expected at the end of 2009. We anticipate the project will continue at the 
current pace in 2009. In January 2009, the Company used $0.5 million of its cash 
to purchase and cancel 9.8 million common shares. Due to the strong collection 
of receivables, the Company has seen its cash balances remain strong post the 
year-end. 
 
 
Commenting, Jarvis Coffin, Chief Executive Officer, said: "Today, Burst Media's 
three divisions are providing value to web publishers in ways that they can 
recognize and support. Burst Network successfully raised prices for its vertical 
niche publishers in a deteriorating economy; Burst Direct's rapid growth rate 
helped fill more remnant inventory; and adConductor provided the expertise and 
technology to help large publishers such as BET Networks and MTV Networks expand 
their online reach by managing their own ad networks. Burst remains committed to 
its customers with its strong value proposition, which fortifies our Company 
even in the face of the challenging economic environment presented to us in 
2009." 
 
 
 
Reconciliation of Net Income (loss) to Adjusted net income (loss)(1) and 
Adjusted EBITDA(1) (000's): 
 
 
+---------------------------------+--------+---------+ 
|                                 | Year ended       | 
|                                 | December 31,     | 
+---------------------------------+------------------+ 
|                                 |  2008  |   2007  | 
+---------------------------------+--------+---------+ 
|       Net                       | $(274) |   $332  | 
|       income                    |        |         | 
|       (loss)                    |        |         | 
+---------------------------------+--------+---------+ 
|                                 |        |         | 
+---------------------------------+--------+---------+ 
|       Adjustments:              |        |         | 
+---------------------------------+--------+---------+ 
|                   Restructuring |     -  |    735  | 
|                   charge        |        |         | 
+---------------------------------+--------+---------+ 
|                   Strategic     |   283  |      -  | 
|                   alternatives  |        |         | 
+---------------------------------+--------+---------+ 
|                   Equity-based  |   192  |    236  | 
|                   compensation  |        |         | 
+---------------------------------+--------+---------+ 
|       Adjusted                  |   201  |  1,303  | 
|       net                       |        |         | 
|       income (1)                |        |         | 
+---------------------------------+--------+---------+ 
|       Adjustments:              |        |         | 
+---------------------------------+--------+---------+ 
|                   Interest      |  (239) |   (579) | 
|                   income        |        |         | 
+---------------------------------+--------+---------+ 
|                   Income        |    73  |    296  | 
|                   tax           |        |         | 
|                   expense       |        |         | 
|                   (benefit)     |        |         | 
+---------------------------------+--------+---------+ 
|                                 |        |         | 
+---------------------------------+--------+---------+ 
|                   Depreciation  |   466  |    369  | 
|                   and           |        |         | 
|                   amortization  |        |         | 
+---------------------------------+--------+---------+ 
|       Adjusted                  |  $501  | $1,389  | 
|       EBITDA                    |        |         | 
|       (1)                       |        |         | 
+---------------------------------+--------+---------+ 
 
 
(1) "Adjusted net income" (net income (loss) excluding restructuring charges, 
strategic alternatives and equity-based compensation) and "Adjusted EBITDA" 
(Adjusted net income before interest income, income tax expense (benefit), 
depreciation and amortization) are non-U.S.GAAP financial measures. The Company 
believes Adjusted net income and Adjusted EBITDA provide meaningful insight into 
the Company's ongoing economic performance and therefore uses both Adjusted net 
income and Adjusted EBITDA internally to assist in evaluating and managing the 
Company's operations. 
 
 
Note concerning forward looking statements 
 
 
This press release contains "forward-looking" statements that involve risks, 
uncertainties and assumptions. If the risks or uncertainties ever materialize or 
the assumptions prove incorrect, our results may differ materially from those 
expressed or implied by such forward-looking statements. All statements other 
than statements of historical fact could be deemed forward-looking, including, 
but not limited to, any projections of financial information; any statements 
about historical results that may suggest trends for our business; any 
statements of the plans, strategies, and objectives of management for future 
operations; any statements of expectation or belief regarding future events, 
technology developments, or enforceability of our intellectual property rights; 
and any statements of assumptions underlying any of the foregoing. 
 
 
These statements are based on estimates and information available to us at the 
time of this presentation and are not guarantees of future performance. Actual 
results could differ materially from our current expectations as a result of 
many factors, including but not limited to: the unpredictable nature our rapidly 
evolving market and fluctuations in our business; the effects of competition; 
and any adverse changes in our customers' business.  These and other risks and 
uncertainties associated with our business are described in our filings on AIM. 
We assume no obligation and do not intend to update these forward-looking 
statements. 
  Enquiries: 
 
 
+-------------+--------------+ 
| Burst       |              | 
| Media       |              | 
| Corporation |              | 
+-------------+--------------+ 
| Jarvis      | +1           | 
| Coffin,     | 781-852-5271 | 
| Chief       |              | 
| Executive   |              | 
| Steven      |              | 
| Hill,       |              | 
| Chief       |              | 
| Financial   |              | 
| Officer     |              | 
+-------------+--------------+ 
|             |              | 
+-------------+--------------+ 
| Hudson      |              | 
| Sandler     |              | 
+-------------+--------------+ 
| Nick        | +44          | 
| Lyon /      | (0) 20       | 
| James       | 7796 4133    | 
| White       |              | 
+-------------+--------------+ 
|             |              | 
+-------------+--------------+ 
| Altium      |              | 
+-------------+--------------+ 
| Tim         | +44          | 
| Richardson  | (0) 20       | 
| / Paul      | 7484 4040    | 
| Chamberlain |              | 
+-------------+--------------+ 
 
 
  Chairman's Statement 
 
 
The Board is pleased that the Company ended 2008 broadly in-line with management 
expectations as published at mid-year. As has been well publicized, the 
macroeconomic conditions deteriorated quickly and dramatically in the second 
half of 2008. However, despite the challenging trading environment, the 
Company's total revenue for the full year is broadly within the targeted range 
and EBITDA finished at the top-end of expectations. 
 
 
Historically, Burst Media has always reported the financial performance of its 
two media business units, Burst Network and Burst Direct, separately. However, 
as reported in our Interim Statement of 25 September 2008, following the 
successful consolidation of the management of the sales organization for these 
two business units and the increasing overlap in clients and accounts, the 
publication of the two separate revenue figures is no longer appropriate. 
 
 
Through the second half of 2008, the Company's brand advertising division, Burst 
Network, successfully completed the launch of 16 vertical networks. Each 
vertical is a network of specialist websites which focus on the interests of a 
particular demographic or consumer group. For example, one of the vertical 
networks is dedicated to environmental issues. 
 
 
Management implemented this strategy because brand advertisers will pay a 
premium to be able to directly advertise to its target consumer group through 
these dedicated Burst Media verticals. This strategy has delivered positive 
results with the average cost per thousand (CPM) price for the Burst Network 
increasing by approximately 25% compared to the prior year. These positive 
results were achieved during a period in which declining prices were the market 
trend across the ad network sector. During the second half of 2008, the economic 
downturn impacted all forms of internet advertising including brand advertising. 
However, the Board is confident that the transformation of this division from 
low-price run of network campaigns to brand-oriented solutions over the past two 
years means that the Burst Network is particularly well positioned to serve the 
needs of brand advertisers in the future. 
 
 
Burst Direct, the Company's direct response advertising division, enjoyed 
another year of rapid growth that in the second half of 2008 was supported by 
the emergence of Burst Direct's cost per action (CPA) program. The Board 
believes that having a robust CPA capability as part of its Burst Direct service 
is important especially in difficult economic times when marketers are apt to 
reallocate budgets to performance-based advertising programs. 
 
 
The Company's adConductor unit sells the technology and professional services to 
operate an online ad network. The unit continued its significant progress from 
2007 by announcing six new customer wins in 2008. The headline contract win was 
BET Networks which is the second division of Viacom to select adConductor to 
manage their vertical network offering. The Company has continued to invest in 
adConductor's user interfaces to improve the productivity of existing customers, 
and the marketability of the product to new customers. Those programs began in 
2008 and are on schedule. The Board believes these will help continue to 
accelerate the pace of new business contracts. 
 
 
In January 2009 the Board announced that, in view of its current trading 
performance and strong balance sheet and the challenging macro economic climate, 
proactive efforts to sell the Company at this time would not be in the best 
interest of the shareholders.  The Board is focused on the ongoing development 
of the Company and believes that opportunities exist for the Company to take 
advantage of its relative strength to add critical mass to its businesses and to 
generate shareholder value. In January 2009 the Company purchased and 
cancelled 9.8 million common shares in order to provide liquidity to 
shareholders. 
 
On 3 March 2009, the Board announced that on 22 January 2009 it had received an 
unsolicited indicative expression of interest regarding a potential offer for 
the Company (the "Expression of Interest") but that it had unanimously rejected 
it. The Board acknowledged in that announcement the possibility that the 
Expression of Interest might be revised and resubmitted for further 
consideration. However, the Board now confirms that the potential offer for the 
Company contained within the Expression of Interest has been withdrawn. 
 
 
 
 
David J Hanger 
Non-Executive Chairman 
  Chief Executive's Review 
 
 
Burst Media's ongoing objective is to provide recognizable value to independent 
web publishers that make up the "long tail" of the Internet. The "long tail" 
defines the individual web publishers that, in aggregate, exemplify the reason 
for the Internet's success. The audiences of these special interest websites are 
deeply engaged with their content, providing value for online advertisers. All 
three of our business units support the representation of these sites, 
individually and in aggregate, with the major advertisers whose budgets support 
these publishers' online endeavors. 
 
 
Online Reach 
 
 
Ad networks serve campaigns across a wide variety of sites that represent 
internet traffic as measured in individual visitors to a site, or "unique 
visitors" As measured and reported by comScore MediaMetrix. Burst Media, 
including inventory on some of its adConductor customers, reached 112.6 
million unique monthly internet visitors in the U.S. in December 2008, up 40.2% 
from 80.3 million unique visitors in December 2007. This placed Burst Media as 
the 22nd largest internet property in the U.S. at December 2008. Burst Media 
reached 10.9 million unique monthly internet visitors in the U.K. in December 
2008, up slightly from 10.6 million unique monthly visitors in December, 2007 
and was the 20th largest U.K. internet property at December 2008(2). 
 
 
Media Business 
 
 
For the full year, revenue from the Company's two media divisions, Burst Network 
and Burst Direct, was down 5% to $22.6 million (2007: $23.8 million). This 
decrease is attributed to Burst Network which saw flat sales in the second half 
versus the first half due mostly to the deteriorating economic situation. In the 
fourth quarter, brand display advertising saw an increase in the number of 
delayed or cancelled advertising programs. However, productivity in key regional 
offices improved in the second half, reflecting the progress in our efforts to 
strengthen the sales force. 
 
 
Burst Network gives brand advertisers targeted access to tens of millions of 
monthly unique visitors across the independent web sites that are often referred 
to as the "long tail" of the Internet. The Burst Network offers brand 
advertisers guaranteed full disclosure on which special interest web sites will 
show their advertisements. There were approximately 4,800 premium web sites as 
of 31 December 2008 as compared to over 4,600 as of 31 December 2007(3). The 
advertisers can create custom web site packages targeting by content, behavior, 
demographics, geography and time of day. The inventory of available advertising 
impressions for Burst Network was 47.7 billion in 2008 as compared to 50.5 
billion in 2007. 
 
 
Burst Network launched twelve Burst-branded vertical networks and four 
publisher-sponsored networks in 2008. Examples include the Burst Moms Network, 
the Auto Intenders Network and the Kiwibox Teen Network. This vertical network 
strategy contributed to average price increases of approximately 25% for the 
year versus 2007, which we believe reflects the success the Company had last 
year repositioning Burst Network with valuable brand advertisers. 
 
 
Burst Direct has made significant progress in the direct response, performance 
advertising segment of the market and has provided those customers seeking 
performance with an effective channel through which to pursue their advertising 
campaigns. It has experienced significant growth through its Direct Connect 
product offering and the increased use of purchased inventory to fulfill 
campaigns. 
 
 
Burst Direct successfully launched its cost per action (CPA) product offering in 
the second half, and gained approximately 25 unique advertisers by year-end. CPA 
advertising has been a potent part of the product offering for many of the 
online advertising companies, but it has been ill-suited to the full 
transparency rules that govern Burst Network and protect its brand customers. 
Burst Direct manages campaigns to maximize return on investment, which requires 
the ability to quickly reallocate advertising impressions based on action rates. 
This offer appeals to advertisers that are less focused on the exact placement 
of their advertising messages and more focused on the sales or leads that result 
from those messages. 
 
 
Burst Direct was associated with approximately 3,000 websites as of 31 December 
2008 as compared to 3,900 as of 31 December 2007(3). This reduction was the 
result of a performance review of all sites in Burst Direct, following which a 
number of the underperforming sites were removed. Additionally, Burst Direct 
secures additional inventory from 51 strategic suppliers to support the 
performance requirements of their clients' campaigns. 
 
 
Co-operation and collaboration between our two media groups has continued to 
improve since combining the divisions in the first half, increasing our ability 
to serve advertisers with both brand and direct response advertising 
requirements. 
 
 
adConductor 
 
 
Revenue for the adConductor business unit grew 41% to $4.7 million in 2008 from 
$3.3 million in the prior year. As of the end of 2008, adConductor managed ten 
Network customers and 23 Publisher customers. During 2008, adConductor 
introduced enhanced user targeting capabilities, significantly improved its ad 
management tools to more effectively manage advertising campaigns and was 
awarded its eighth consecutive systems certification by BPA Worldwide. 
 
 
Burst Media has invested in the technology and processes required to run online 
advertising networks made up of unaffiliated web properties since its inception 
13 years ago. With the adConductor product offering, we can support other 
companies in this activity. For these companies, adConductor provides the 
foundation for building advertising networks - namely the end-to-end ad 
management workflow and systems - as well as the expertise and business 
processes required to manage complex advertiser and publisher relationships. 
There are two products offered; multisite operators use adConductor for 
Networks; and single site publishers use adConductor for Publishers. 
 
 
In late 2008 we rebranded adConductor to reflect the distinction between our 
technology and media businesses by removing the "Burst" name from the product. 
This assists us in selling the platform to companies whose business objectives 
compete with our media businesses in the marketplace. Additionally, in early 
2009 the division re-launched the Audience Backplane as the adConductor 
Inventory Exchange. This allows other media buyers to access inventory across 
our adConductor customer base with a low-commitment offering. We are confident 
that this will enable us to build stronger visibility and relationships with 
large online publishers. 
 
 
adConductor's first customer, TACODA, ended its relationship with Burst Media at 
the end of 2008 as AOL, which purchased TACODA in August of 2007, chose to bring 
all of TACODA's ad management functions inside its Platform-A division. Today, 
adConductor supports ten other networks, including MTV Networks and its six 
Tribes, Reed Business Information, and new customers including BET Networks, 
Artfact, Better the World, Dwell Magazine, and ShortTail Media. 
  2009 Outlook 
 
 
In 2009 the advertising world is facing a challenging economic environment. 
Despite hopes that were still being expressed by some late last year, the Board 
does not believe the Internet will be immune to the resulting pressures. In 
light of these circumstances, Burst Media has maintained a strong balance sheet 
with no debt and good reserves of cash. The depth of the operational management 
team has been reinforced and the strength of the customer base has increased. 
 
 
The Company survived the internet recession of 2001, and since then has 
transformed as a business, making it more capable of addressing different 
customer demands. Therefore it is now in a stronger position to trade through 
these challenging times. We believe Burst Network can maintain its position with 
regard to price and quality for the brand advertisers because the Burst Direct 
business is able to supply those customers who are more price conscious and 
focused upon performance related advertising.adConductor continues to improve 
the marketability of the product in order to gain share in its market segment. 
 
 
The Board anticipates a very challenging year ahead. Nevertheless, it believes 
that difficult economic times can offer opportunity for companies with the 
experience, financial resources and expertise to respond to customers' evolving 
needs. 
 
 
Jarvis Coffin 
Chief Executive Officer 
 
 
 
 
Notes: 
 
 
+-----+--------------------------------------------------------------------------+ 
| (1) | See reconciliation of Net income (loss) to Adjusted net income and       | 
|     | Adjusted EBITDA above.                                                   | 
+-----+--------------------------------------------------------------------------+ 
| (2) | Source: comScore MediaMetrix, December 2008                              | 
+-----+--------------------------------------------------------------------------+ 
| (3) | Inclusive of approximately 1,900 and 2,000 web sites that are in both    | 
|     | Burst Network and Burst Direct at 31 December 2008 and 31 December 2007  | 
|     | respectively                                                             | 
+-----+--------------------------------------------------------------------------+ 
 
 
 
 
CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS 
Years Ended December 31, 2008 and 2007 
(in thousands, except share amounts) 
 
 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|                                                                       |       2008  |        |       2007  | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
| Revenue                                                               |    $27,257  |        |    $27,053  | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
| Cost                                                                  |     14,258  |        |     13,876  | 
| of                                                                    |             |        |             | 
| revenue                                                               |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|                                                                Gross  |     12,999  |        |     13,177  | 
|                                                                profit |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|                                                                       |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
| Operating                                                             |             |        |             | 
| expenses:                                                             |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|          Sales                                                        |      7,547  |        |      6,270  | 
|          and                                                          |             |        |             | 
|          marketing                                                    |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|          General                                                      |      3,358  |        |      3,751  | 
|          and                                                          |             |        |             | 
|          administrative                                               |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|          Technology                                                   |      2,471  |        |      2,443  | 
|          and                                                          |             |        |             | 
|          product                                                      |             |        |             | 
|          development                                                  |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|          Restructuring                                                |          -  |        |        735  | 
|          charge                                                       |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|                                                       Total           |     13,376  |        |     13,199  | 
|                                                       operating       |             |        |             | 
|                                                       expenses        |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|                                                                       |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
| Loss                                                                  |       (377) |        |        (22) | 
| from                                                                  |             |        |             | 
| operations                                                            |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|                                                                       |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
| Other                                                                 |             |        |             | 
| income:                                                               |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|          Interest                                                     |        239  |        |        579  | 
|          income                                                       |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|          Other                                                        |        (63) |        |         71  | 
|          income                                                       |             |        |             | 
|          (expense),                                                   |             |        |             | 
|          net                                                          |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|                                                       Total           |        176  |        |        650  | 
|                                                       other           |             |        |             | 
|                                                       income          |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|                                                                       |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
| Income                                                                |       (201) |        |        628  | 
| (loss)                                                                |             |        |             | 
| before                                                                |             |        |             | 
| income                                                                |             |        |             | 
| tax                                                                   |             |        |             | 
| expense                                                               |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|                                                                       |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
| Income                                                                |         73  |        |        296  | 
| tax                                                                   |             |        |             | 
| expense                                                               |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|                                                                       |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
| Net                                                                   |      $(274) |        |       $332  | 
| income                                                                |             |        |             | 
| (loss)                                                                |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|                                                                       |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
| Basic                                                                 |      $0.00  |        |      $0.00  | 
| earnings                                                              |             |        |             | 
| (loss)                                                                |             |        |             | 
| per                                                                   |             |        |             | 
| share                                                                 |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
| Fully                                                                 |      $0.00  |        |      $0.00  | 
| diluted                                                               |             |        |             | 
| earnings                                                              |             |        |             | 
| (loss)                                                                |             |        |             | 
| per                                                                   |             |        |             | 
| share                                                                 |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|                                                                       |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
| Weighted                                                              |             |        |             | 
| average                                                               |             |        |             | 
| shares                                                                |             |        |             | 
| used in                                                               |             |        |             | 
| calculating:                                                          |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|          Basic                                                        | 83,028,562  |        | 82,996,781  | 
|          earnings                                                     |             |        |             | 
|          (loss)                                                       |             |        |             | 
|          per                                                          |             |        |             | 
|          share                                                        |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
|          Fully                                                        | 83,028,562  |        | 83,049,529  | 
|          diluted                                                      |             |        |             | 
|          earnings                                                     |             |        |             | 
|          (loss)                                                       |             |        |             | 
|          per                                                          |             |        |             | 
|          share                                                        |             |        |             | 
+-----------------------------------------------------------------------+-------------+--------+-------------+ 
  CONSOLIDATED CONDENSED BALANCE SHEETS 
December 31, 2008 and 2007 
(in thousands, except share amounts) 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                                   |    2008  |  |     2007 | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                              ASSETS:                              |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
| CURRENT ASSETS                                                    |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
|          Cash and cash equivalents                                | $10,599  |  | $12,583  | 
+-------------------------------------------------------------------+----------+--+----------+ 
|          Accounts receivable, less allowance for doubtful         |   7,141  |  |   5,852  | 
|          accounts of $222 in 2008 and $221 in 2007                |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
|          Prepaid expenses and other current assets                |     927  |  |     412  | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                       Total       |  18,667  |  |  18,847  | 
|                                                       current     |          |  |          | 
|                                                       assets      |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                                   |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
| PROPERTY AND EQUIPMENT, NET                                       |   1,638  |  |     831  | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                                   |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
| DEFERRED INCOME TAXES, NET                                        |       -  |  |     345  | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                                   |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
| OTHER ASSETS                                                      |     152  |  |     221  | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                                   | $20,457  |  | $20,244  | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                                   |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
|              LIABILITIES AND STOCKHOLDERS' EQUITY:                |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                                   |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
| CURRENT LIABILITIES                                               |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
|          Due to publishers                                        |  $2,370  |  |  $2,454  | 
+-------------------------------------------------------------------+----------+--+----------+ 
|          Other current liabilities                                |   1,512  |  |   1,204  | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                       Total       |   3,882  |  |   3,658  | 
|                                                       current     |          |  |          | 
|                                                       liabilities |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                                   |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
| OTHER LONG TERM LIABILITIES                                       |     175  |  |     104  | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                                   |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                       Total       |   4,057  |  |   3,762  | 
|                                                       liabilities |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                                   |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
| COMMITMENTS AND CONTINGENCIES                                     |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                                   |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
| STOCKHOLDERS' EQUITY                                              |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
| Common stock, $.01 par value; 150,000,000 shares                  |          |  |          | 
| authorized,                                                       |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                               83,028,562 shares issued            |     830  |  |     830  | 
|                               and outstanding at December         |          |  |          | 
|                               31, 2008                            |          |  |          | 
|                               and 2007                            |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
|          Additional paid-in capital                               |  25,658  |  |  25,466  | 
+-------------------------------------------------------------------+----------+--+----------+ 
|          Accumulated deficit                                      | (10,088) |  |  (9,814) | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                           Total                   |  16,400  |  |  16,482  | 
|                                           stockholders'           |          |  |          | 
|                                           equity                  |          |  |          | 
+-------------------------------------------------------------------+----------+--+----------+ 
|                                                                   | $20,457  |  | $20,244  | 
+-------------------------------------------------------------------+----------+--+----------+ 
 
 
 
 
CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS 
Years Ended December 31, 2008 and 2007 
(in thousands, except for share amounts) 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                                                                        |    2008  |        |    2007  | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
| CASH                                                                                   |          |        |          | 
| FLOWS                                                                                  |          |        |          | 
| FROM                                                                                   |          |        |          | 
| OPERATING                                                                              |          |        |          | 
| ACTIVITIES                                                                             |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|              Net                                                                       |   $(274) |        |    $332  | 
|              income                                                                    |          |        |          | 
|              (loss)                                                                    |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                             Adjustments                                                |          |        |          | 
|                             to                                                         |          |        |          | 
|                             reconcile                                                  |          |        |          | 
|                             net income                                                 |          |        |          | 
|                             (loss) to                                                  |          |        |          | 
|                             net cash                                                   |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                             provided                                                   |          |        |          | 
|                             by (used                                                   |          |        |          | 
|                             in)                                                        |          |        |          | 
|                             operating                                                  |          |        |          | 
|                             activities:                                                |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                               Depreciation                             |     466  |        |     369  | 
|                                               and                                      |          |        |          | 
|                                               amortization                             |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                               Deferred                                 |     280  |        |     (56) | 
|                                               income                                   |          |        |          | 
|                                               taxes                                    |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                               Equity-based                             |     192  |        |     364  | 
|                                               compensation                             |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                               Unrealized                               |      83  |        |     (23) | 
|                                               foreign                                  |          |        |          | 
|                                               currency                                 |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                               Provision                                |      26  |        |     307  | 
|                                               for bad                                  |          |        |          | 
|                                               debts                                    |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                               Deferred                                 |      22  |        |      57  | 
|                                               rent                                     |          |        |          | 
|                                               expense                                  |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                               Changes                                  |          |        |          | 
|                                               in:                                      |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                                           Accounts                     |  (1,398) |        |    (579) | 
|                                                           receivable                   |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                                           Prepaid                      |    (401) |        |     138  | 
|                                                           expenses                     |          |        |          | 
|                                                           and                          |          |        |          | 
|                                                           other                        |          |        |          | 
|                                                           current                      |          |        |          | 
|                                                           assets                       |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                                           Other                        |       4  |        |     (14) | 
|                                                           assets                       |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                                           Due                          |     (84) |        |  (1,046) | 
|                                                           to                           |          |        |          | 
|                                                           publishers                   |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                                           Other                        |     308  |        |     170  | 
|                                                           current                      |          |        |          | 
|                                                           liabilities                  |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                                                          Net           |    (776) |        |      19  | 
|                                                                          cash          |          |        |          | 
|                                                                          provided      |          |        |          | 
|                                                                          by (used      |          |        |          | 
|                                                                          in) operating |          |        |          | 
|                                                                          activities    |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                                                                        |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
| CASH                                                                                   |          |        |          | 
| FLOWS                                                                                  |          |        |          | 
| FROM                                                                                   |          |        |          | 
| INVESTING                                                                              |          |        |          | 
| ACTIVITIES                                                                             |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|              Purchases                                                                 |  (1,270) |        |    (446) | 
|              of                                                                        |          |        |          | 
|              property                                                                  |          |        |          | 
|              and                                                                       |          |        |          | 
|              equipment                                                                 |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|              Return                                                                    |      62  |        |       -  | 
|              of                                                                        |          |        |          | 
|              escrow                                                                    |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                                                    Net                 |  (1,208) |        |    (446) | 
|                                                                    cash                |          |        |          | 
|                                                                    used                |          |        |          | 
|                                                                    in                  |          |        |          | 
|                                                                    investing           |          |        |          | 
|                                                                    activities          |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                                                                        |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
| CASH                                                                                   |          |        |          | 
| FLOWS                                                                                  |          |        |          | 
| FROM                                                                                   |          |        |          | 
| FINANCING                                                                              |          |        |          | 
| ACTIVITIES                                                                             |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|              Stock                                                                     |       -  |        |      11  | 
|              option                                                                    |          |        |          | 
|              exercises                                                                 |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|              Repayments                                                                |       -  |        |     (13) | 
|              of capital                                                                |          |        |          | 
|              lease                                                                     |          |        |          | 
|              obligation                                                                |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                                                    Net                 |       -  |        |      (2) | 
|                                                                    cash                |          |        |          | 
|                                                                    used                |          |        |          | 
|                                                                    in                  |          |        |          | 
|                                                                    financing           |          |        |          | 
|                                                                    activities          |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
|                                                                                        |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
| NET DECREASE                                                                           |  (1,984) |        |    (429) | 
| IN CASH AND                                                                            |          |        |          | 
| CASH                                                                                   |          |        |          | 
| EQUIVALENTS                                                                            |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
| CASH                                                                                   |  12,583  |        |  13,012  | 
| AND                                                                                    |          |        |          | 
| CASH                                                                                   |          |        |          | 
| EQUIVALENTS,                                                                           |          |        |          | 
| BEGINNING OF                                                                           |          |        |          | 
| YEAR                                                                                   |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
| CASH                                                                                   | $10,599  |        | $12,583  | 
| AND                                                                                    |          |        |          | 
| CASH                                                                                   |          |        |          | 
| EQUIVALENTS,                                                                           |          |        |          | 
| END OF YEAR                                                                            |          |        |          | 
+----------------------------------------------------------------------------------------+----------+--------+----------+ 
 
 
+-----------------------------+--------+--------+--------+ 
|  SUPPLEMENTAL               |        |        |        | 
|  DISCLOSURE                 |        |        |        | 
|  OF CASH FLOW               |        |        |        | 
|  INFORMATION                |        |        |        | 
+-----------------------------+--------+--------+--------+ 
|                    Cash     |     $- |        |     $1 | 
|                    paid     |        |        |        | 
|                    for      |        |        |        | 
|                    Interest |        |        |        | 
+-----------------------------+--------+--------+--------+ 
|                    Cash     |    $67 |        |   $277 | 
|                    paid     |        |        |        | 
|                    for      |        |        |        | 
|                    taxes    |        |        |        | 
+-----------------------------+--------+--------+--------+ 
 
 
+-------------------------------+--------+--------+--------+ 
|  NON-CASH                     |        |        |        | 
|  INVESTING                    |        |        |        | 
|  ACTIVITIES                   |        |        |        | 
+-------------------------------+--------+--------+--------+ 
|                    Equity     |     $- |        |     $8 | 
|                    securities |        |        |        | 
|                    received   |        |        |        | 
|                    in payment |        |        |        | 
|                    of         |        |        |        | 
|                    accounts   |        |        |        | 
|                    receivable |        |        |        | 
+-------------------------------+--------+--------+--------+ 
 
 
NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS 
(in thousands, except share amounts) 
 
 
 
 
NOTE 1 - DESCRIPTION OF THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING 
POLICIES 
 
 
Basis of Presentation 
The consolidated financial statements have been prepared in accordance with 
accounting principles generally accepted in the United States of America and 
include the accounts of BURST! Media UK Limited, the Company's wholly-owned 
subsidiary. All significant intercompany balances and transactions have been 
eliminated in consolidation. 
 
 
Reclassifications 
Certain previously recorded amounts have been reclassified to conform to the 
current period presentation. 
 
 
Foreign Currency 
The financial accounts of BURST! Media UK Limited are measured using the local 
currency as its functional currency. The assets and liabilities of this 
subsidiary are translated into U.S.dollars at the current exchange rates as of 
the balance sheet dates and revenues and expenses are translated at average 
exchange rates each month. The cumulative effects of translating the functional 
currency into U.S. dollars are insignificant at December 31, 2008 and 2007. 
 
 
The Company also conducts certain transactions denominated in foreign 
currencies. Included in other income (expense), net were realized and unrealized 
net foreign currency losses of $12 and $82, respectively for the year ended 
December 31, 2008. Included in other income (expense), net were realized and 
unrealized net foreign currency gains of $2 and $23, respectively for the year 
ended December 31, 2007. 
 
 
Property and Equipment 
Property and equipment are stated at cost. Depreciation and amortization are 
provided using the straight-line method over the estimated useful lives of the 
related assets. Leasehold improvements are amortized using the straight-line 
method over the lesser of the lease term or the useful life of the asset. 
 
 
Certain costs related to computer software developed or obtained for internal 
use are capitalized in accordance with American Institute of Certified Public 
Accountants Statement of Position No. 98-1, "Accounting for the Costs of 
Computer Software Developed or Obtained for Internal Use." The Company amortizes 
internal use software costs over their estimated useful lives, which typically 
range from two to five years.  The Company capitalized software developments 
costs of $954 for the year ended December 31, 2008. The Company did not 
capitalize any software development costs for the year ended December 31, 2007. 
There was no amortization expense related to technology and product development 
costs for the year ended December 31, 2008 as the product has not yet been 
placed in service. 
 
NOTE 2 - EARNINGS (LOSS) PER SHARE 
 
 
 
 
Basic and diluted earnings (loss) per share for the years ending December 31 are 
calculated as follows: 
 
+----------------------------------------+------------+--------+------------+ 
|                                        |       2008 |        |       2007 | 
+----------------------------------------+------------+--------+------------+ 
| Numerator:                             |            |        |            | 
+----------------------------------------+------------+--------+------------+ 
|                            Net         |     $(274) |        |       $332 | 
|                            income      |            |        |            | 
|                            (loss)      |            |        |            | 
|                            used        |            |        |            | 
|                            in          |            |        |            | 
|                            calculating |            |        |            | 
|                            basic and   |            |        |            | 
|                            diluted     |            |        |            | 
|                            earnings    |            |        |            | 
|                            (loss) per  |            |        |            | 
|                            share       |            |        |            | 
+----------------------------------------+------------+--------+------------+ 
|                                        |            |        |            | 
+----------------------------------------+------------+--------+------------+ 
| Denominator:                           |            |        |            | 
+----------------------------------------+------------+--------+------------+ 
|          Shares                        | 83,028,562 |        | 82,996,781 | 
|          used                          |            |        |            | 
|          in                            |            |        |            | 
|          calculating                   |            |        |            | 
|          basic                         |            |        |            | 
|          earnings                      |            |        |            | 
|          per share -                   |            |        |            | 
|          weighted                      |            |        |            | 
|          average                       |            |        |            | 
|          number of                     |            |        |            | 
|          common                        |            |        |            | 
|          shares                        |            |        |            | 
|          outstanding                   |            |        |            | 
+----------------------------------------+------------+--------+------------+ 
|          Effect                        |          - |        |     52,748 | 
|          of                            |            |        |            | 
|          dilutive                      |            |        |            | 
|          securities                    |            |        |            | 
|          - stock                       |            |        |            | 
|          options                       |            |        |            | 
+----------------------------------------+------------+--------+------------+ 
|          Shares                        | 83,208,562 |        | 83,049,529 | 
|          used                          |            |        |            | 
|          in                            |            |        |            | 
|          calculating                   |            |        |            | 
|          diluted                       |            |        |            | 
|          earnings                      |            |        |            | 
|          per share                     |            |        |            | 
+----------------------------------------+------------+--------+------------+ 
 
 
Antidilutive options outstanding were 3,306,705 and 3,353,455 at December 31, 
2008 and 2007, respectively. 
 
 
 
 
NOTE 3 - RESTRUCTURING 
 
In 2007, the Company restructured its senior management team. As part of the 
restructuring, on February 26, 2007, William Davlin, the former Chief Financial 
Officer and Robert Hanna, the former Senior Vice President of Sales, announced 
their resignations from the Company to pursue other interests. They remained on 
the Board as uncompensated non-executive Directors until December 2007.  On 
December 4, 2007 and December 7, 2007, respectively, Mr. Davlin and Mr. Hanna 
resigned from the Board of Directors. 
 
 
As part of their severance agreements, Mr. Davlin and Mr. Hanna each received 
lump sum payments of $297 and reimbursement for combined legal services of 
approximately $13. Both Mr. Davlin and Mr. Hanna had 110,000 options as of their 
separation date at a strike price of $1.46 that was immediately vested on 
February 26, 2007. In connection with the acceleration of these options, the 
Company recorded approximately $128 of equity-based compensation expense at the 
date of their resignation. These options expired unexercised in 2007. 
 
 
As of December 31, 2007 and 2008, Mr. Davlin and Mr. Hanna owned 5,274,583 
shares and 10,305,860 shares of the Company's Common stock, which represented 
approximately 6.4% and 12.4% of the total outstanding Common shares of the 
Company, respectively. 
 
 
 
 
NOTE 4 - SUBSEQUENT EVENTS 
 
 
On January 19, 2009, the Board of Directors authorized the Company to repurchase 
the Company's common stock with an aggregate market value of up to $500. On 
January 21, 2009, the Company repurchased and cancelled 9,800,000 of the common 
shares outstanding at a price of 3.6 pence or $0.05 per share with an aggregate 
market value of $497. 
 
 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 FR EANLXELSNEFE 
 

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