Two Fishing Giants Align: Cabela's Partners With FLW Outdoors
May 28 2009 - 3:08PM
PR Newswire (US)
MINNEAPOLIS, May 28 /PRNewswire/ -- FLW Outdoors, the world's
largest tournament-fishing organization, and Cabela's, the World's
Foremost Outfitter, announced today a strategic marketing
partnership. At many of the FLW Tour events and the $2 million
Forrest Wood Cup, Cabela's will supply promotional offers exclusive
to fans in attendance. At a recent FLW Tour event on Table Rock
Lake in Branson, Mo., fans received a coupon for $10 off any $75
purchase or $20 off any $120 purchase. In addition, Cabela's will
set up a mobile store at the Forrest Wood Cup in Pittsburgh July
30-Aug. 2. Cabela's will also be a major promoter of FLW Fantasy
Fishing, which features a guaranteed $1 million grand prize and six
$100,000 prizes for each FLW Tour qualifying event. FLW Fantasy
Fishing is free to play. However, participants can purchase
Player's Advantage for only $10 to assist them in choosing their
anglers throughout the entire season. In addition to
FantasyFishing.com, Cabela's will have a strong presence on
FLWOutdoors.com and CollegeFishing.com. Likewise, FLW Fantasy
Fishing will be prominently featured on the Cabela's Web site. At
the store level, Cabela's will distribute thousands of free FLW
Fantasy Fishing scratch cards at their 28 retail locations across
the United States. In addition, scratch cards have been inserted in
the spring issue of the Cabela's catalog. These scratch cards
introduce Cabela's customers to the fun and ease of winning with
FLW Fantasy Fishing and offer lucrative prizes from a free music
download to $1,000 cash. Customers can register to play at all 28
Cabela's stores or online at Cabelas.FantasyFishing.com. After
registering, players receive an e-mail that includes a preselected
team of pro anglers, which can be customized by logging on at
FantasyFishing.com. Plus, all Cabela's registered players are
entered into a monthly drawing to win a $250 Cabela's gift card.
Cabela's will also host appearances and seminars by the most
accomplished FLW Outdoors pro anglers. For example, Berkley pro
Scott Allar and Folgers pro Dustin Kjelden recently conducted a
free walleye seminar and signed autographs at the Cabela's store in
Rogers, Minn. Other cross-promotional activities are also being
discussed. "FLW Outdoors and Cabela's share the same passionate
audience," said FLW Outdoors Chairman Irwin L. Jacobs. "Both
organizations excel within the same industry, but our core
businesses are very diverse. By joining forces, we are able to tap
into each other's strengths - it is truly a mutually beneficial
relationship." "When two leaders come together, you can expect
great things," said Tommy Milner, Cabela's President and CEO. "The
partnership between Cabela's and FLW Outdoors promises to deliver
on those expectations by combining the excitement of tournament
fishing with the legendary Cabela's experience." Cabela's
Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world's largest direct marketer, of
hunting, fishing, camping and related outdoor merchandise. Since
the Company's founding in 1961, Cabela's(R) has grown to become one
of the most well-known outdoor recreation brands in the world, and
has long been recognized as the World's Foremost Outfitter(R).
Through Cabela's growing number of retail stores and its
well-established direct business, it offers a wide and distinctive
selection of high-quality outdoor products at competitive prices
while providing superior customer service. Cabela's also issues the
Cabela's CLUB(R) Visa credit card, which serves as its primary
customer loyalty rewards program. Cabela's stock is traded on the
New York Stock Exchange under the symbol "CAB." FLW Outdoors, named
after Forrest L. Wood, the legendary founder of Ranger Boats, is
the largest fishing tournament organization in the world. FLW
Outdoors has taken fishing mainstream with FLW Fantasy Fishing,
offering the largest awards possible in the history of fantasy
sports, $10 million in cash and prizes. Sign up for Player's
Advantage for only $10 to get your edge and win. For more
information about FLW Outdoors and its tournaments, visit
FLWOutdoors.com or call (270) 252-1000. For more information about
FLW Fantasy Fishing and Player's Advantage, visit
FantasyFishing.com. FLWOutdoors.com DATASOURCE: FLW Outdoors
CONTACT: Jeff McCoy, Dir. of Public Relations, +1-612-337-1945
office, +1-612-360-1375 mobile, Web Site:
http://www.flwoutdoors.com/
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