PARIS, September 2, 2011 /PRNewswire/ --
eServGlobal announces that New
Zealand operator, 2degrees, has implemented its Subscriber
Stimulation Service. Following the implementation, 2degrees becomes
the 17th operator around the world to deploy eServGlobal's
Subscriber Stimulation Service. Using eServGlobal's Software as a
Service (SaaS) facilities, the service was operational in just 3
weeks.
eServGlobal's SaaS Subscriber Stimulation Service allows
operators to micro-segment customers based on pre-determined
parameters in order to implement targeted stimulation campaigns. No
membership or registration process is required and the reward
mechanism is easily understood by the subscriber. Campaign results
are measured through weekly reports and the service can easily be
adjusted at any point through a user friendly interface to maximise
the impact on the operator's revenues.
2degrees is the fastest growing mobile operator in New Zealand and is consistently focussing on
innovative ways to fuel this growth. Stimulation campaigns are an
important tool to reduce subscriber churn and stimulate customer
usage. eServGlobal worked closely with 2degrees to develop a
program with agreed success indicators, which addresses the
specificities of their market.
"The implementation of our service at 2degrees demonstrates the
versatility of our SaaS solutions," said Craig Halliday, CEO, eServGlobal, "Building on
the success of initial deployments in emerging markets, we now have
proof that our SaaS solutions have all the ingredients for success
in a developed market."
"As an operator which prides itself on innovation, we were very
impressed with the solution offered to us by eServGlobal," said
Larrie Moore, 2degrees CMO, "We look
forward to more great results as we build on the offering and
continue to expand the service in the future."
eServGlobal is operating the service with 2degrees on a fixed
monthly fee, based on the number of active campaigns.
About eServGlobal
eServGlobal specializes in Mobile Money solutions and
Value-Added Services (VAS), to help Mobile Service Providers
increase their revenue and gain and maintain customer ownership.
eServGlobal invests heavily in product development, using
carrier-grade, next-generation technology and aligning with the
requirements of more than 70 customers in over 45 countries.
For more than 25 years mobile, fixed, Internet and telecom
providers have used eServGlobal solutions to lead and innovate in
their local markets, leveraging their core assets and their trusted
agent and subscriber relationships.
With 14 offices globally, eServGlobal provides full "end-to-end"
and "any account to any account" Mobile Money Services and
International Remittance Services. eServGlobal's HomeSend solution
is the only mobile-centric international remittance hub to gain
endorsement from the GSM Association.
eServGlobal's Value-Added Services in promotions, loyalty and
messaging enable service providers to engage with their subscribers
in a personalized and dynamic manner.
To reduce time-to market and to meet the needs of operators and
banks, eServGlobal provides multiple licensing alternatives as well
as SaaS-based products and services.
eServGlobal is listed on the Australian Securities Exchange
(ESV) and the London Stock Exchange AIM (ESG). More information
at:
http://www.eservglobal.com
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