PARIS, February 29, 2012 /PRNewswire/ --
eServGlobal announces that it will deliver its subscriber
stimulation service to African telecommunications group, Expresso
Telecom. The service will initially be delivered to key African
affiliates of the Group.
eServGlobal's SaaS subscriber stimulation service allows
operators to deliver stimulation, retention and behaviour
modification campaigns to the subscriber base through advanced and
simple reward incentives that do not require membership or
registration processes. Campaign results are measured through
weekly reports and the service can easily be adjusted at any point
through a user friendly interface to maximise the impact on the
operator's revenues. The subscriber stimulation service is a market
proven solution which has repeatedly demonstrated a significant
increase in both ARPU and network stickiness during and after the
campaign.
Expresso Telecom is a leading African telecommunications group
with commercial operations spanning five nations. Expresso Telecom
is constantly focussed on meeting the needs of its customers and
providing innovative services to fuel further customer growth.
Stimulation campaigns are an important tool to reduce subscriber
churn and stimulate customer usage. eServGlobal worked closely with
Expresso Telecom to develop a program with agreed success
indicators, which addresses the specificities of its markets.
"By leveraging our best-in-breed analytics and campaign
management with state of the art cloud technology we have achieved
a platform which can be quickly and securely integrated into an
operator network and deliver results, generally within 6 weeks from
the signing of a contract," said Chris
Woodhams, VP Innovation, eServGlobal.
"We are continuously pushing boundaries to find new ways to
deliver the best possible experience to satisfy and retain our
customer base. We were very impressed with the solution offered to
us by eServGlobal and with the potential of ARPU increase that it
demonstrated at other operators," said Saiful Alam, Chief Commercial Officer, Expresso
Telecom.
eServGlobal is operating the service with Expresso Telecom based
on an initial contract term of 12 months.
eServGlobal is now operating 20 Software as a Service (SaaS)
implementations for Mobile Network Operators around the globe.
eServGlobal will be demonstrating their solutions at the Mobile
World Congress in Barcelona this
week. Visit the eServGlobal stand at Hall 8 Stand A69.
About eServGlobal
eServGlobal specializes in Mobile Money solutions and
Value-Added Services (VAS), to help Mobile Service Providers
increase their revenue and gain and maintain customer ownership.
eServGlobal invests heavily in product development, using
carrier-grade, next-generation technology and aligning with the
requirements of more than 75 customers in over 55 countries.
For more than 25 years mobile and financial service providers
have used eServGlobal solutions to lead and innovate in their local
markets, leveraging their core assets and their trusted agent and
subscriber relationships.
With 13 offices globally, eServGlobal provides full "end-to-end"
and "any account to any account" Mobile Money Services and
International Remittance Services. Delivered in partnership with
BICS, the HomeSend solution is the only mobile-centric
international remittance hub to gain endorsement from the GSM
Association.
eServGlobal's Value-Added Services in promotions, loyalty and
messaging enable service providers to engage with their subscribers
in a personalized and dynamic manner.
To reduce time-to market and to meet the needs of operators and
banks, eServGlobal provides multiple licensing alternatives as well
as SaaS-based products and services.
eServGlobal is listed on the Australian Securities Exchange
(ESV) and the London Stock Exchange AIM (ESG). More information at:
http://www.eservglobal.com
About Expresso Telecom
Expresso Telecom is a leading African telecommunications group
with commercial operations spanning four nations - Senegal, Mauritania, Guinea and Ghana. Expresso Telecom is constantly focussed
on meeting the needs of its customers and creating innovative ways
to fuel this growth.
Expresso offers a wide range of products and services to meet
the needs of its customers through fixed and mobile network
infrastructure. This infrastructure enables customers to stay
connected.
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