ESN Essentially Grp

    Director Dealing
             



8 December 2008

Essentially Group Limited ("Essentially" or the "Company")

Director Dealing

Essentially, the AIM listed full  service sports marketing and  media
group, announces that on  5 December 2008,  certain Directors of  the
Company purchased  ordinary  shares  of  0.1p  each  in  the  company
("Ordinary Shares") at a price of 5.5p as follows:


Director        Number of shares     Revised Holding in % of issued
                purchased            Company            share capital
Richard         136,363              735,363            0.38
Battersby
Tim Berg        90,909               955,782            0.49
John Byfield    90,909               31,540,972         16.23
Bart Campbell   90,910               6,932,894          3.57
Dwight Mighty   363,636              573,636            0.30
Matthew Vandrau 90,909               2,039,678          1.05


For further information please contact:


Essentially Group       Dwight Mighty
Ltd                     Tel: +44 (0) 20 7820 7000


Buchanan Communications Bobby Morse
                        Christian Goodbody
                        Ben Romney
                        Tel: +44 (0) 207 466 5151

Cenkos Securities plc   Julian Morse
                        Beth McKiernan
                        Tel: +44 (0) 20 7397 8900

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This announcement was originally distributed by Hugin. The issuer is 
solely responsible for the content of this announcement.

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