Acquisition of Flirt.com (0545Y)
December 16 2010 - 1:00AM
UK Regulatory
TIDMEZD
RNS Number : 0545Y
Easydate plc
16 December 2010
Date: 16 December 2010
On behalf of: Easydate plc ('Easydate', 'the Group' or 'the
Company')
Embargoed until: 0700hrs
Easydate plc
Acquisition of Flirt.com
Easydate plc is pleased to announce that it has acquired the
Flirt.com domain from US company Belamo Corp ('Belamo') for USD
1.25million (GBP0.8million) cash, and at the same time has been
granted a perpetual royalty free license to several Flirt
trademarks by Belamo.
Flirt.com is a fun dating site that has been operated by
Easydate under a white label agreement from Belamo since August
2010 and has grown from nil revenue in August 2010 to a revenue of
GBP250,000 per month in November 2010.
Commenting on the acquisition, Bill Dobbie, Easydate's CEO,
said:
"Flirt.com has performed exceptionally well since we started
operating the site in the summer. Given this strong performance
over a fairly short time period, we felt that acquiring total
ownership of the domain was an important step that would contribute
towards Easydate's continued growth. This acquisition secures
ownership of a strong domain and dating site which sits alongside
Cupid.com and Benaughty.com as one of our fastest growing dating
sites."
Enquiries:
Easydate plc Tel: +44 (0)131 220 1313
Bill Dobbie, CEO
Mark Doughty, CFO and Company Secretary
Cenkos Securities plc
Ken Fleming Tel: +44 (0)131 220 6939
Beth McKiernan
Redleaf Communications Tel: +44 (0)207 566 6700
Henry Columbine / Mike Ward / Luis easydate@redleafpr.com
Mackness
Notes to Editors
-- Easydate plc listed on AIM in June 2010 and is a leading
provider of online dating services.
-- Easydate has built a base of over 13 million registrants and
over 9 million members in 29 countries (those countries with over
1,000 members), with a growing proportion of members coming from
outside of the United Kingdom.
-- Easydate offers a wide variety of online dating services
allowing members to interact with each other and access the content
available on the Group's websites. These websites are intended to
appeal to dating users of diverse ages, cultures and social
interest groups. The Group's most heavily visited websites include
www.cupid.com, www.flirt.com, www.benaughty.com,
www.girlsdateforfree.com and www.datetheuk.com. The Group also
promotes the niche brands www.datingforparents.com,
www.speeddater.com and www.maturedating.co.uk.
The majority of services are also available via Apple and
Android App Stores for mobile users as well as through their own
Facebook apps - eg. www.facebook.com/cupid and
www.facebook.com/benaughty.
-- Further information on the Company can befound at
www.easydategroup.com.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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