IDD ID Data

RNS Number:1611G
ID Data Group PLC
23 October 2007

                                                                 23 October 2007

                               ID Data Group PLC
                          ("ID Data" or the "Company")

   ID Data wins major contract for retail loyalty project worth #1.5 million

ID Data Group plc, the smart card and card solutions group, today announces that
it has been awarded a contract by one of Europe's leading retailers to assist in
the re-launch of its award winning loyalty program. The contract, which involves
the delivery of personalised loyalty cards with patented key fobs, is expected
to impact on ID Data's second half results for the year ended 31 March 2008 by
adding approximately #1.5 million of new sales.

ID Data has a solid reputation within Europe for delivering high quality loyalty
card solutions. ID Data has a proven ability to deliver complete solutions in
the retail sector where client demand involves large volumes of sophisticated
and personalised cards and associated items delivered in short time frames. In
the past, ID Data has delivered the successful launch of Tesco Clubcard, Boots
Advantage and Nectar, amongst many others loyalty programs across Europe.

The new contract will use a patented key fob design, which has a strong proven
track record in global retail programs. ID Data's key fob, which offers
longevity combined with a wide range of reading POS technologies including
barcodes, magnetic stripe and RFID, has passed numerous independent tests and
has outperformed competitive product offerings.

Commenting on this contract win Peter Cox, CEO of the ID Data Group plc said,

"We have been through a very tough trading period where competitors have forced
prices down to levels where we understand clients were buying lower-quality
product through following a price driven procurement policy. This contract
demonstrates our commitment to adhere to our stated principles of only accepting
contracts at the right price and focusing on clients who demand both quality and
leading edge technology to protect their brand integrity."

"This contract win resulted from our proven capabilities and the delivery of
innovative products that provide true value for money through cost savings from
longer life cycles. Many retailers are now looking at the total product life
cycle costs associated with their loyalty and gift card programs and have
realised that investment in initial high quality card/fob pack costs is
necessary to reduce ongoing costs including call centre complaints, lack of
product in the hands of their customers and postal costs of replacements."

"Over the last two years, ID Data has suffered a loss of business from choosing
to not compete with unrealistic margins. This contract, together with others
under current negotiation, show increasing awareness of the link between quality
and price, and subsequently the importance of choosing a proven and trusted
provider rather than attractive prices. For this reason we have seen many
clients returning to ID Data over the last months, who have recognised the need
to focus on quality and customer service."

"The name of our client cannot be disclosed at this time due to commercial
confidentiality, but will be released on completion of the contract and their
appropriate consent."

                                    - Ends-

For further information, please contact:

ID Data Group plc
Peter Cox, Chief Executive                              Tel: +44 (0) 1730 235700
peter.cox@iddata.com

Smith & Williamson Corporate Finance Limited
Azhic Basirov / David Jones                            Tel: +44 (0) 20 7131 4000

Media Enquiries
Abchurch
Chris Lane / Georgina Bonham                           Tel: +44 (0) 20 7398 7700
georgina.bonham@abchurch-group.com






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