L.e.i. Announces the Launch of the 'L.e.i. Model Citizen Campaign' in Association with Teen Vogue and in Support of Fashion Deli
January 28 2010 - 9:00AM
PR Newswire (US)
NEW YORK, Jan. 28 /PRNewswire-FirstCall/ -- In association with
Teen Vogue, junior denim brand, L.e.i., exclusive to Walmart
stores, is on the lookout for three model citizens to star in its
next ad campaign. The micro site, leimodelcitizen.com, will act as
the main point of entry for the contest. In addition, L.e.i. will
host a national call to action inviting girls ages 15-21 to
showcase their "life, energy and intelligence." These events in New
York, Miami and Los Angeles, will give girls the opportunity to
shoot a short video that shows how they represent life, energy and
intelligence, and why they should be the next L.e.i Model Citizen.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100128/NY43924 ) The
contest entry dates will run from February 1, 2010 to March 23,
2010 and girls will also be able to upload their own videos to the
website, leimodelcitizen.com. A high profile panel of judges,
including notable names from the fashion industry such as Teen
Vogue Editor in Chief Amy Astley, designer Rachel Roy, models
Chanel Iman and Ali Michael and Allan Ellinger, CEO of Fashion
Delivers, will then select a grand prize winner and two runners up
from the entrants. Participants will also have the opportunity to
interact with some of the judges at each of the events. There will
be an opportunity for the public to vote on the top ten finalists
from March 25, 2010 to April 6, 2010. "We are honored to work in
association with L.e.i to recognize young women for their pursuits,
creativity, and enthusiasm, by awarding them for their exemplary
contributions as a 'Model Citizen,'" stated Laura MCEwen, Publisher
of Teen Vogue. The Grand Prize winner will receive a $100,000
college scholarship and a feature in L.e.i.'s Fall 2010 national
advertising campaign, a fashion makeover and complete L.e.i
wardrobe, Teen Vogue internship and a trip to L.A. to attend Teen
Vogue's "Young Hollywood" party. Second and third prize winners
will also receive special prizing. Chanel Iman said, "I am proud to
be part of this contest where young girls are rewarded for their
inner beauty and outer spirit. It is an opportunity to acknowledge
the importance of leadership at a young age and look towards our
youth to be socially conscious leaders and role models, and
therefore the next L.e.i. model citizens." In partnership with
Fashion Delivers, a national charity that believes "giving is
always in fashion," L.e.i. will be encouraging young girls to pay
it fashion forward by donating product to benefit the charity and
asking participants to bring a jeans donation to each of the
events. The first 25 girls to donate jeans at each of the events
will receive a $50 gift certificate to Walmart. All girls will have
the opportunity to help the mission of Fashion Delivers by being
invited to Pay It [Fashion] Forward by spreading the word of the
contest through Twitter and Facebook. With every tweet and Facebook
forward L.e.i. will make a donation to benefit Fashion Delivers.
For more information please visit leimodelcitizen.com. L.e.i. is a
division of Jones Apparel Group (NYSE:JNY). About Jones Apparel
Group, Inc. Jones Apparel Group, Inc.
(http://www.jonesapparel.com/) is a leading designer, marketer and
wholesaler of branded apparel, footwear and accessories. The
Company also markets directly to consumers through its chain of
specialty retail and value-based stores and through its e-commerce
web sites. The Company's nationally recognized brands include Jones
New York, Nine West, Anne Klein, Gloria Vanderbilt, Kasper,
Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo
Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby,
Napier, Judith Jack, Albert Nipon and Le Suit. The Company also
markets costume jewelry under the Givenchy brand licensed from
Givenchy Corporation, women's footwear under the Dockers® and
Dockers® Women brands and infants', toddlers' and boys footwear
(excluding girls footwear) under the Dockers® and Dockers® Premium
brands, licensed from Levi Strauss & Co., and apparel under the
Rachel Roy brand licensed from Rachel Roy IP Company, LLC. Each
brand is differentiated by its own distinctive styling, pricing
strategy, distribution channel and target consumer. The Company
contracts for the manufacture of its products through a worldwide
network of quality manufacturers. The Company has capitalized on
its nationally known brand names by entering into various licenses
for several of its trademarks, including Jones New York, Anne Klein
New York, Nine West, Gloria Vanderbilt, l.e.i. and Evan-Picone,
with select manufacturers of women's and men's products which the
Company does not manufacture. For more than 30 years, the Company
has built a reputation for excellence in product quality and value,
and in operational execution. About Teen Vogue Launched in February
2003, TEEN VOGUE publishes 10 issues annually and has over 1
million dedicated readers. Style-conscious girls everywhere know
there's only one source for relevant fashion and beauty news
presented in a sophisticated tone with the power of the VOGUE
brand. In a time of expanding media choices, true authority is
irreplaceable--and unmistakable. About Fashion Delivers On
September 15, 2006, with only a three day notice, thirty fashion
industry leaders came together to figure out how the industry could
provide relief to the victims of Hurricanes Katrina and Rita. While
larger national relief organizations existed, there was no
structure in place to organize the immediate collection and
distribution of excess product to those so desperately in need.
Under the leadership of Allan Ellinger, the group canvassed the
retail and home industries to gauge participation. The response was
overwhelming. Over $4.5 million dollars worth of product was
collected and channeled directly to victims suffering from the
devastation. What began as a vision has turned into an incredible
charitable endeavor to provide hope to those in need. The mission
of Fashion Delivers Charitable Foundation, Inc. is to unify the
men's and women's apparel and home industries to donate new product
in order to aid victims of disasters and individuals in need
throughout the year. We match need with our availability of product
coming from both wholesale and retail fashion industry vendors --
some of the biggest names in the fashion and home industries.
Through a strategic alliance with K.I.D.S., we have structured a
global network of more than one thousand local agencies that we
coordinate with in the donation and delivery of excess products.
While our organization provides aid to those in need, we also
provide economic and philanthropic alternatives for companies
disposing of their excess inventory.
http://www.newscom.com/cgi-bin/prnh/20100128/NY43924 DATASOURCE:
Jones Apparel Group, Inc. CONTACT: Harrison & Shriftman,
Christina Zamarripa, +1-917-351-8663, ; or L.e.i., Frances Clift,
+1-212-536-9616, ; or Teen Vogue, Eleanor Banco, Director of Public
Relations, +1-212-286-2479, Web Site: http://www.jonesapparel.com/
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