NEW YORK and BRIDGEHAMPTON, N.Y., Oct. 14 /PRNewswire/ -- When Bridgehampton-based real estate brokerage startup Saunders & Associates hired leading global strategic branding consultancy Siegel+Gale a year ago, the goal was to create a brand for the highest level, concierge real estate experience in this internationally known luxury real estate market. The result is "A Higher Form of Realty," the brand promise that drives every Saunders & Associates branding touchpoint -- advertising, online experiences, and new business initiatives. Now, Saunders & Associates has received the Phoenix Award for "Most Outstanding Brand of 2009" from Who's Who in Luxury Real Estate, the global network of the world's top 1,500 luxury real estate brokerages. "Our firm was designed from a blank canvas to provide a higher form of real estate service for customers, clients, and especially the brokers," says Gary Nolan, Saunders & Associates Director of Brand Fulfillment. "With Siegel+Gale, every internal system and possible brand experience was considered to bring that vision to reality." The Website, http://www.saundersassociates.com/, is a cinematic, user-friendly, internationally promoted, luxury-minded destination for individuals and other real estate brokers who may be interested in buying or renting Hamptons properties. Brokers are supported with elegantly produced brand-amplifying selling tools -- traditional stationery, property signs and maps, as well as a vivid brand brochure and postcard-sized sales and rental booklet published several times a year. "The key for Saunders was empowering brokers in every way possible," says Alan Siegel, Founder and CEO of Siegel+Gale. "The real estate sector, particularly in the Hamptons, has been consolidated and corporatized, and brokers have been marginalized as the corporate parents try to cut costs. Saunders & Associates is now a model for best practices in the entire industry." If you would like to speak with Alan Siegel, or for more information about Siegel+Gale, please contact Davia Temin, Christine Summerson, or Trang Mar of Temin and Company at 212-588-8788 or . Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Alan Siegel | https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=79945 About Siegel+Gale Siegel+Gale (http://www.siegelgale.com/) is one of the world's premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world's best-known organizations excel. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise. The firm's clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotel Group, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer, and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, and Dubai, and strategic partnerships around the world. Siegel+Gale is part of the Omnicom Group Inc. (http://www.omnicomgroup.com/), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries. DATASOURCE: Siegel+Gale CONTACT: Davia Temin, Christine Summerson, or Trang Mar, all of Temin and Company, +1-212-588-8788 or , for Siegel+Gale Web Site: http://www.siegelgale.com/

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