Phorm Corporation Limited Operational Update for Phorm China (3497T)
November 19 2013 - 1:01AM
UK Regulatory
TIDMPHRM
RNS Number : 3497T
Phorm Corporation Limited
19 November 2013
19 November 2013
Phorm Corporation Limited ("Phorm" or the "Company")
Operational Update for Phorm China, User Numbers Reach 10m
Phorm (AIM: PHRM), a leading internet personalization technology
company, announces today that it is making excellent progress
towards commercial launch in the People's Republic of China.
-- Nation-wide opt-in process is continuing
-- Daily user numbers since launch have reached over 10m per day
-- Two major inventory deals signed providing access to hundreds of publishers
-- Negotiations continuing with further publishers and advertisers
-- Solution deployment in progress with two further ISPs
Phorm previously announced on 3 October that it had started a
nation-wide opt-in process in China and that it had approximately
4.3m users per day. The Company is very pleased to announce that
the opt-in process has continued to be extremely successful and
that the number of daily users since launch has reached over 10m
per day.
The Company has also concluded two major inventory deals that
provide access to hundreds of publishers. Commercial discussions
with both publishers and advertisers are continuing and the
proposition is being very well received.
The Company is now progressing towards its first test campaigns
before moving to commercial operations.
-ends-
Contact
Phorm Corporation Limited
Andy Croxson (analysts & investors) +44 207 297 2067
UK Investors
Mirabaud Securities LLP +44 20 7321 2508 (Joint Broker)
Jason Woollard
Peter Krens
Liberum Capital +44 20 3100 2222 (Nominated Advisor and Joint
Broker)
Chris Bowman
Richard Bootle
US Investors
Lippert Heilshorn and Associates +1 212 838 3777 (Investor
Relations)
John Heilshorn
About Phorm
Phorm is a global personalization technology company that makes
content and advertising more relevant to the consumer. Phorm's
innovative platform preserves user privacy and delivers a more
interesting online experience.
Phorm's industry leading technology enables its ISP partners to
offer a new type of online advertising platform and a free consumer
internet content feature, ensuring more relevant advertisements and
personalized content for opted-in users.
Phorm's advertising platform revolutionizes current standards of
online privacy, fully protecting the identity of consumers. Unlike
virtually all other targeted advertising propositions, Phorm's
solution is completely opt-in. Only those users consenting to the
service are profiled and only ever on an anonymous basis.
Phorm's partners include leading Internet Service Providers
(ISPs), Publishers, Advertising Networks and Advertisers.
Phorm, under a predecessor holding company, was admitted to the
AIM market of the London Stock Exchange in 2004.
For more information, please visit: www.phorm.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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