TIDMPHRM
RNS Number : 6981K
Phorm Corporation Limited
27 June 2014
27 June 2014
Phorm Corporation Limited
("Phorm" or the "Company")
Global Operations Update
Revenue and KPIs Growing Strongly
Phorm (AIM: PHRM), a leading internet personalisation technology
company, announces an unaudited operational and financial update
demonstrating that the group's revenues and key performance
indicators (KPIs) are continuing to grow strongly.
Highlights:
-- Peak daily unique user numbers have increased 44 times from
approximately 838,000 in H1 2013 to in excess of 30 million in H1
2014
-- Advertising requests have increased 35 times from
approximately 1.6 billion in H1 2013 to approximately 60 billion in
H1 2014
-- Advertising impressions served have increased 35 times from
approximately 63 million in H1 2013 to over 2.3 billion in H1
2014
-- Revenue has grown by more than 14 times year-on-year, H1 2013 versus H1 2014*
-- Monthly revenue from January to May 2014 has grown by over 300%
-- Revenue growth is expected to accelerate significantly in H2
2014, following the recent growth in user numbers and advertising
requests
On 24 October 2013, Phorm announced that it had experienced
strong growth in its KPIs and on 27 January 2014 further announced
that it had launched commercial operations in China. The Company is
pleased to announce that the group's strong growth trend in revenue
and other KPIs is continuing.
Key Performance Indicator H1 2013 H2 2013 H1 2014* Yr-on-Yr
--------------------------- -------- -------- --------- ---------
Peak Daily Unique
Users (m) 0.8 14.1 37.8 44x
--------------------------- -------- -------- --------- ---------
Total Advertising
Requests (bn) 1.6 22.3 59.9 35x
--------------------------- -------- -------- --------- ---------
Total Advertisements
Served (m) 63.0 777.8 2,328.6 35x
--------------------------- -------- -------- --------- ---------
Total Revenues (US$'000s) 28.5 251.2 >400.0 14x
--------------------------- -------- -------- --------- ---------
Note:
* Total revenues for H1 2014 are for the five-month period to 31
May 2014 i.e. excluding June 2014. Users, Advertising Requests and
Advertisements Served are for the period from 1 January 2014 to 19
June 2014
As outlined in the Company's 2013 Annual Report published today,
there are four main drivers of Phorm's business, being: users,
publishers, advertisers and advertisement performance. All of these
key elements need to be developed and progressed in each target
market before significant revenues can be generated.
On 27 March 2014, the Company announced that it had reached a
total of over 30 million daily unique users globally. The peak
daily unique user number in H1 2013 has increased approximately 44
times year-on-year in H1 2014. The growth in user numbers has been
driven primarily by the development of new markets and is currently
expected to translate into higher revenues over the coming months,
as both inventory and advertising campaigns increase.
Inventory refers to the number of advertising slots on web pages
that are made available to Phorm's system. Inventory is presented
as an advertising request from the publisher site as a web page
loads on a user's browser. The number of advertising requests
received demonstrates the strength of Phorm's publisher
partnerships. The number of partnerships has increased and
advertising requests have grown significantly, increasing 35 times
year-on-year from approximately 1.6 billion in H1 2013 to
approximately 60 billion in H1 2014.
The main challenge that the Company has faced in recent years
has been the relatively small number of users, which has had a
major impact on the group's ability to monetise the advertising
requests sent from publishers. Of the approximate 1.6 billion
advertising requests received in H1 2013, only 129 million, or 8
per cent., related to users who had consented to Phorm's system. In
H1 2014, the total number of requests had risen to approximately 60
billion and over 27 billion of these, or 45 per cent., were from
Phorm users.
The growth in the number of advertising requests attributable to
Phorm users has greatly improved the Company's ability to deliver
larger advertising campaigns more rapidly, thereby enhancing the
rate of revenue generation.
The total number of advertising impressions actually served has
increased approximately 35 times from 63 million in H1 2013 to over
2.3 billion in H1 2014. Phorm currently expects this growth to
strengthen over the remainder of 2014 with the gathering momentum
and further commercialisation of its operations in China.
On 30 September 2013, Phorm announced that its total revenue for
the six months ended 30 June 2013 was US$28,545. The Company is
pleased to announce that its unaudited total revenue for the period
from 1 January 2014 to the end of May 2014 is over US$400,000
representing an increase of over 14 times on H1 2013. Based on the
lead KPIs of user numbers, advertising requests and advertising
impressions, the Company currently expects this growth to continue
to strengthen through the remainder of 2014.
The Company is focused on accelerating the rate of revenue
growth while maintaining the high standards of advertising
performance achieved to date and will provide further updates in
due course.
-Ends-
For further information please contact:
Phorm Corporation Limited
Andy Croxson (analysts and investors) +44 (0) 203 397 6001
UK Investors
Mirabaud Securities LLP +44 20 7321 2508 (Broker)
Jason Woollard
Peter Krens
Strand Hanson Limited +44 20 7409 3494 (Nominated Adviser)
James Harris
Matthew Chandler
James Dance
US Investors
Lippert/Heilshorn and Associates +1 212 838 3777 (Investor
Relations)
John Heilshorn
About Phorm
Phorm is a global personalisation technology company that makes
content and advertising more relevant to the consumer. Phorm's
innovative platform preserves user privacy and delivers a more
interesting online experience.
Phorm's industry leading technology enables its Internet Service
Provider ("ISP") partners to offer a new type of online advertising
platform and a free consumer internet content feature, ensuring
more relevant advertisements and personalised content for opted-in
users.
Phorm's advertising platform revolutionises current standards of
online privacy, fully protecting the identity of consumers. Phorm's
solution is completely opt-in. Only those users consenting to the
service are profiled and only ever on an anonymous basis.
Phorm's partners include leading ISPs, Publishers, Advertising
Networks and Advertisers.
Phorm, under a predecessor holding company, was admitted to the
AIM market of the London Stock Exchange in 2004.
For more information, please visit: www.phorm.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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