Reach4Entertainment Enterprises PLC New German Subsidiary
September 14 2016 - 8:00AM
RNS Non-Regulatory
TIDMR4E
Reach4Entertainment Enterprises PLC
14 September 2016
14 September 2016
reach4entertainment enterprises plc ('r4e', 'the Company' or
'the Group')
Launch of German Entertainment Agency
r4e is pleased to announce today that Michael Hildebrandt, until
recently Director of Strategy and Development at Stage
Entertainment Germany, will launch Dewynters in Germany, creating a
new subsidiary for the Group. The new agency will join Dewynters in
London and Spotco in New York, as part of r4e's growing global
portfolio of leading entertainment and event marketing
agencies.
Dewynters Germany will be the first agency of its kind in
Central Europe, with two key service models:
- Strategic and commercial support for brands in the entertainment and leisure industry
- Event creation for major brands looking for
entertainment-driven solutions to marketing challenges
Michael Hildebrandt said: "great marketing needs to entertain in
order to succeed. It has long been my ambition to create an agency
with its roots in the entertainment world, that can serve that
industry but can also use its expertise to create marketing and
experiential concepts to bring life to brands across a multitude of
sectors. Being connected to Dewynters and Spotco grants us access
to world-leading creative and marketing expertise, and gives our
agency the best possible start."
David Stoller, Executive Chairman of r4e, said of Michael's
appointment: "The creation of Dewynters in Germany now gives us a
powerful position in the world's top three entertainment markets.
We are very excited about this opportunity to serve individual
clients in Central Europe but also to work on combined projects
across the US, UK and Germany. Michael's record and reputation in
the German entertainment market is second to none and I know that
Jim Edwards in New York and James Charrington in London are eager
to start working with him - together, they create quite a
leadership platform for our company".
James Charrington, CEO of Dewynters in London, said: "The agency
is buzzing at the moment. We were thrilled to win a series of new
projects in London recently including 42(nd) Street, Bat out of
Hell and Waitress the musical - and we can't wait to start working
to support Michael and the German team in their start-up
phase."
Dewynters in Germany will open for business 3 October but is
already working on a consultancy basis on specific projects, and
can be reached at kontakt@dewynters.com
Michael Hildebrandt studied economics at Hamburg University and
began his career at advertising agency BBDO. At Thema Advertising
he took on the challenge of creating the complete marketing plan
for Stella Musicals - and so helped to shape the breakthrough in
Germany of a new entertainment genre. Michael then moved to the
Deutsches Theater in Munich to professionalise its media
partnerships and merchandising activity. When Stage Entertainment
Germany was founded in 2000 Michael took on the role of Managing
Director for PR, Marketing and Sales - and across the following ten
years he steered all communications and commercial activity for the
company's eleven theatres in five cities. From 2000 Michael was
also responsible for strategy and development; under his leadership
the company created new productions including Hinterm Horizont,
Rocky and Das Wunder von Bern.
Enquiries:
reach4entertainment enterprises plc
David Stoller, Executive Chairman +44 (0) 20 7968 1655
Allenby Capital (Nominated Adviser and Broker) +44 (0) 20 3328
5656
Jeremy Porter/James Reeve (Corporate Finance)
Katrina Perez/Kelly Gardiner
Novella Communications (Financial PR) +44 (0) 20 3151 7008
Tim Robertson
Toby Andrews
This information is provided by RNS
The company news service from the London Stock Exchange
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