October is Breast Cancer Awareness Month: Here's How Regis Salons Are Supporting the Cause Regis Salons Clip for the Cure MINNEAPOLIS, Sept. 13 /PRNewswire/ -- WHO Anyone who is a woman or knows a woman WHAT Regis Salons' 14th Annual Clip for the Cure WHEN In Regis Salons across the U.S. and Canada on Saturday, October 23, 2004 HOW TO GET 1. Get a Haircut! INVOLVED Sign up for a $15 haircut by a top-notch Regis Salons stylist. Regis donates 100% of net proceeds to the Regis Foundation for Breast Cancer Research. 2. Buy Regis Salons' designLINE products or a $50 gift card the entire month of October. -- With any purchase of Regis Salons' designLINE hair care products in October, Regis will donate 10% of net proceeds to the Regis Foundation for Breast Cancer Research. -- For each $50 Regis gift card purchased in October, Regis will donate $5 to the Regis Foundation for Breast Cancer Research. WHERE Clip for the Cure takes place at participating Regis Salons across the United States and Canada. To find a salon near you, visit http://www.regissalons.com/ and look for the pink ribbon. WHY Nearly 40,000 women will die from breast cancer in 2004*. Every year, thousands of Regis stylists continue their fight against breast cancer by participating in the October Clip for the Cure. Regis Salons stylists across the U.S. and Canada volunteer their time and expertise to give more than 10,000 haircuts in one day as part of Clip for the Cure. Over the last 14 years, Regis stylists have cut and styled over 350,000 heads of hair to raise $4.5 million to benefit breast cancer research. BENEFITS The Regis Foundation for Breast Cancer Research will distribute the money raised from Clip for the Cure to benefit research in the U.S. and Canada. About the Regis Foundation for Breast Cancer Research Founded by Anita Kunin, a breast cancer survivor and the wife of Regis Corporation Vice Chairman Myron Kunin, the Regis Foundation provides support for early diagnosis, prevention, treatment and cure. This year, in a unique funding agreement with the National Breast Cancer Coalition Fund, the Regis Foundation will bring together researchers from all over the world to reshape breast cancer clinical trials and identify new models for faster results. The Foundation has also sponsored or is currently sponsoring research programs through the Mayo Clinic, the University of Minnesota, the Susan B. Komen Foundation and the Canadian Breast Cancer Foundation. About Regis Regis Salons are owned by Regis Corporation, a Fortune 1000 company and the largest owner, operator and franchisor of hair and retail product salons and beauty schools in the world. As of June 30, 2004, the Company owned or franchised 10,162 salons and beauty schools operating under concepts such as Supercuts, Jean Louis David, Vidal Sassoon, Regis Salons, MasterCuts, Trade Secret, SmartStyle and Cost Cutters. These salons are located in the United States and in ten other countries throughout North America and Europe. Regis Corporation is headquartered in Minneapolis, Minnesota. The Company's common stock is traded on the New York Stock Exchange under the symbol RGS. For more information about Regis Corporation, visit the company's website at http://www.regiscorp.com/ . * According to the Susan B. Komen Breast Cancer Foundation DATASOURCE: Regis Corporation CONTACT: Janis Chamoun of Regis Corporation, +1-952-947-7433, cell, +1-612-396-6527, ; or Susan Evans of Evans Larson Communications, +1-612-338-6999, Web site: http://www.regissalons.com/ http://www.regiscorp.com/

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