Brave Bison Group PLC Rebel FC sign deal with Under Armour
February 14 2018 - 1:00AM
RNS Non-Regulatory
TIDMBBSN
Brave Bison Group PLC
14 February 2018
RNS Reach
14 February 2018
Brave Bison Group plc
("Brave Bison" or "the Group")
Rebel FC signs deal with sportswear giant Under Armour
Brave Bison Group plc (AIM: BBSN), the social video company, has
agreed a two-year exclusive kit sponsorship and supplier deal with
leading sports brand, Under Armour, for Rebel FC, its social
influencer football team.
Rebel FC has been developed in partnership with Brave Bison and
YouTube star Calum Airey (Calfreezy), to serve as both a sports
digital media enterprise and a football team. It creates
entertaining football-content, delivered across all key social
platforms. The partnership is an example of how Brave Bison can
help influencer talent realise their commercial potential through
innovative new business ventures. Calfreezy has more than three
million YouTube subscribers.
The two-year deal sees Rebel FC join the ever-growing Under
Armour roster, which includes World Heavyweight Champion Anthony
Joshua, tennis star Andy Murray and professional football teams
Southampton and Aston Villa.
As well as benefitting financially from the deal, Rebel FC will
wear bespoke Under Armour kits for all of their matches, which are
broadcast to their mass of fans across social platforms as they
continue their ambitious and unorthodox journey to the higher
reaches of football. Earlier this season Rebel FC enlisted Rio
Ferdinand as coach for their first fixture in a clear indication of
their ambition.
Rebel FC captain, Calfreezy said: "As a team, we are delighted
to link up with Under Armour. The kits are incredible and we know
our fans will love them. The deal is a big step in achieving what
Rebel FC set out to do. Under Armour are a unique and exciting
brand that have very similar values to Rebel FC and, that's why it
was such an easy decision to join forces."
Claire Hungate, Chief Executive Officer, Brave Bison, said:
"Under Armour and Rebel FC are both renowned for being challenger
brands therefore as partners they fit together seamlessly. I am
delighted to see Rebel FC become the second of Brave Bison's
YouTube Football teams to attract a major brand sponsor."
-ENDS -
For further information, contact:
Brave Bison Group plc Tel: 020 7183 4545
Claire Hungate, Chief Executive Officer
Redleaf PR Tel: 020 3757 6880
Elisabeth Cowell / Alina Haritonova bravebison@redleafpr.com
Stockdale Securities
Richard Johnson / Andy Crossley Tel: 020 7601 6100
About Brave Bison
Brave Bison is a social video company, proudly working with some
of the biggest brands and most followed YouTube and Facebook talent
in the world. Clients include P&G, Shell, PGA Tour, Paramount
and Google. Brave Bison makes it simple for content owners,
creators, brands, publishers and platforms to unlock the value of
social video, whether on a licensed, ad-funded, direct to consumer
or paid placement basis. The business is based in two regions -
Europe, with headquarters in London; and APAC, with offices in
Singapore.
This information is provided by RNS
The company news service from the London Stock Exchange
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February 14, 2018 02:00 ET (07:00 GMT)
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