Brave Bison Group PLC Brave Bison appoints Exec VP & MD for JAPAC
March 04 2020 - 7:31AM
RNS Non-Regulatory
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Brave Bison Group PLC
04 March 2020
RNS Reach announcement (non-regulatory)*
Brave Bison Group plc ("Brave Bison" or the "Company")
Brave Bison Appoints Caroline Campbell Troman as Executive Vice
President & Managing Director for JAPAC
Singapore, March 2020: Brave Bison, the social video company,
appoints new Executive Vice President & Managing Director for
JAPAC as it promotes General Manager for APAC, Caroline Campbell
Troman, to the position.
Over the past year, Brave Bison has produced impressive results
in the Japan-Asia-Pacific region (JAPAC) and Caroline has been
instrumental to this success. Her leadership has seen the Company's
footprint expand into Japan and South Korea, which helped increase
revenue in the JAPAC region by 115% last year through multiple
successful branded content and influencer campaigns for clients
including SK-II, LEGO, Accor Hotels, Land Rover and Uniqlo. The
team within the region has grown as a result with a series of key
hires that have helped accelerate growth and, in turn, achieve
recognition from industry award boards.
As Brave Bison's Executive Vice President & Managing
Director for JAPAC, Caroline will continue to lead this division's
fast expansion. In particular, having established an on-the-ground
team in Japan, Caroline will focus on growth within the country, as
well as South Korea and Thailand, with a view of expanding into
China in 2021. She will also manage and further grow existing
relationships with YouTube, the wider Google team and Unruly, who
are all current partners.
With many milestones achieved over the past year within JAPAC,
Brave Bison has ambitious plans for 2020, which Caroline will
spearhead. Primarily, the agency will open its Singapore HQ with
its own studio. The space will allow the JAPAC team to take on the
creation of original content, as well as accommodating the growing
creative and production team.
"Further to expanding the team significantly from 2018-2019, we
will continue to focus on growing our JAPAC business with a focus
on key countries for us such as Japan, South Korea and Thailand. We
have further focus in 2021 on growth in China. We will be moving
offices this year to accommodate a growing production &
creative team, taking on a studio and starting the production of
original content in line with our global strategy, creating content
with a purpose", comments Caroline.
She adds: "We have also grown our Talent and Client Services
teams in response to the fantastic new content that we are creating
with our key brand clients such as SK-II, LEGO, Accor Hotels, Land
Rover and Uniqlo. We have amazing new talent on the ground in Japan
and we continue to strengthen our relationship with our key
partners such as YouTube, the wider Google team and Unruly."
Kate Burns, CEO of Brave Bison adds: "It gives me great pride to
promote Caroline to Executive Vice President & Managing
Director of JAPAC. Caroline and the JAPAC team have worked
extremely hard in developing strong relationships and producing
exemplary work for Tier 1 clients. As the region continues to be a
key part of Brave Bison's global business, I am confident that
Caroline and the team will continue to take a cutting edge approach
to social and digital marketing."
Caroline has spent over two years working for Brave Bison and
joined the company from AOL Platforms where she acted as Commercial
Director, APAC. Her previous experiences include sales roles at
Yahoo! and Microsoft.
-ENDS-
For further information please contact:
Rebecca Abigail ltd
Sebastian Aristizabal-Oviedo, Director
Email: sebastian@rebeccaabigailpr.com
Telephone: +44 207 849 4513
About Brave Bison:
Brave Bison is a social video company, specialising in
cross-platform video content, connecting global audiences through
social media. Its online communities reach over 135 million
followers and the Brave Bison Studio provides expertise across
strategy, research, data-driven insights, creative and
production.
Brave Bison is one of the largest YouTube channel partners, with
over 700 channels offering targeted inventory opportunities,
alongside in-house specialists that deliver audience development
and optimisation.
Its cultural connections and extensive networks have built the
business long-standing client relationships with brands including
P&G, Land Rover and Lego. With over 70 members of staff across
London, Singapore, Japan and Korea, the 8-year-old business
continues to stay at the forefront of this fast-moving digital
age.
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END
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