Brave Bison Group PLC New Contract
October 14 2020 - 1:00AM
RNS Non-Regulatory
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Brave Bison Group PLC
14 October 2020
14 October 2020
Brave Bison Group plc
("Brave Bison", the "Company" and together with its subsidiaries
the "Group")
New Contract
Brave Bison, the Social Video Group, announces that it has been
appointed by Vodafone's youth-focused mobile network, VOXI, as
their influencer marketing partner until the end of 2020. Brave
Bison received the brief through its recently acquired
entertainment media brand, The Hook. The Hook is one of the leading
youth-focused social publishers in the world, home of trending
news, entertainment and original video with 9 million
multi-platform followers.
VOXI has worked closely with The Hook previously to deliver
cross-platform social marketing campaigns. The Hook's highly
engaged audience is led by Gen-Z and millennial followers,
positioning the media brand as a strong partner to help VOXI grow
their social audiences and drive sign ups. The talent-led campaign
will see Brave Bison partner with several influencers across key
social platforms to raise awareness of the VOXI brand and the
'Endless' benefits it provides to an audience of digital natives.
The campaign, which will run for an initial period of 3-months,
will educate and encourage social audiences to switch their mobile
network provider and join VOXI through a series of posts from
influencer talent with high engagement rates.
Fran Hale, Sales Director at Brave Bison, commented: "We are
delighted to be working with such a relevant youth brand as VOXI.
Our partnership highlights the natural synergy between The Hook and
those brands targeting a millennial and Gen-Z audience. We're
excited to develop a layered campaign that combines influencer
marketing with editorial and media activity to encourage engaged
audiences to join VOXI."
For further information please contact:
Brave Bison Group plc
Oliver Green, Executive Chairman
Cenkos Securities plc - Nominated Adviser Tel: +44 (0)20 7397
& Broker 8900
Nicholas Wells
Ben Jeynes
Harry Hargreaves
About Brave Bison
Brave Bison is a social video group, specialising in
cross-platform video content, connecting global audiences through
social media. Its online communities reach over 158 million
followers and the Brave Bison Studio provides expertise across
strategy, research, data-driven insights, creative and
production.
Brave Bison is one of the largest YouTube channel partners, with
over 650+ channels offering targeted inventory opportunities,
alongside in-house specialists that deliver audience development
and optimisation. Its cultural connections and extensive networks
have built the business long-standing client relationships with
brands including P&G, Land Rover and Lego.
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END
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