Silver Bullet Data Services Grp PLC Contract Win - Australia (2653W)
December 21 2021 - 12:59AM
UK Regulatory
TIDMSBDS
RNS Number : 2653W
Silver Bullet Data Services Grp PLC
21 December 2021
21 December 2021
Silver Bullet Data Services Group plc
("Silverbullet" or the "Company", or, together with its
subsidiaries, the "Group")
Contract Win - Australia
Silverbullet, a provider of digital transformation services and
products, is pleased to announce that it has entered into a further
significant agency contract in respect of its '4D' product with
Nunn Media Pty Ltd ("Nunn Media").
Nunn Media, is the largest independent media and marketing
agency in Australia , managing in excess of AUS$300m of media
billings annually and servicing more than 200 clients.
4D will now be the preferred partner for Nunn Media in relation
to contextual solutions, supporting its clients' migration from the
utilisation of third-party cookies to first-party-driven data
contextual insights and targeting.
The Nunn Media contract enables the 4D product to be utilised
across Nunn Media's client base and is a further step in the roll
out of 4D across multiple geographies and languages, laying the
foundation for further growth in 2022 as the use of third-party
cookies continues to diminish within the advertising ecosystem.
Ian James, Chief Executive Officer of Silverbullet,
commented:
" Partnering with Nunn Media, the independent media agency
leader in Australia, gives 4D a huge boost for 2022, meeting
advertisers demand for new scalable insight and targeting solutions
as cookies are finally sunset. We are picking up real global
momentum and the Nunn media contract closes out a year where we
have signed international contracts with leading media agencies in
Germany, France and Spain whilst continuing to run campaigns for
global clients in the UK and US."
For further information please contact:
Silverbullet via IFC
Ian James (CEO)
Strand Hanson Limited - Financial and Nominated
Adviser 0207 409 3494
James Spinney / James Bellman
Oberon Capital - Broker 0203 179 5344
Mike Seabrook / Robert Hayward
IFC Advisory 020 3934 6630
Graham Herring / Tim Metcalfe / Florence Chandler 07793 839 024
The information contained within this announcement is deemed by
the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 as it forms part of
United Kingdom domestic law by virtue of the European Union
(Withdrawal) Act 2018.
About Silverbullet
Silverbullet's proprietary 4D advertising solution is designed
to help advertisers target consumers in a "post cookie world". The
product is a natural extension to its existing services business
which already serves a blue-chip client base such as Heineken,
Channel 4, Amazon, ITV and Ja germeister amongst many others.
The removal of third-party cookies has already been implemented
by web browsers such as Firefox and Safari, with Google expected to
phase out the use of cookies in 2022.
Headquartered in London, the Group employs 66 employees across
five regions across the globe, including, the UK, Italy, Germany,
Australia and the US. The Group continues to look at other
opportunities for expansion worldwide.
The Company has an established and growing services business
with significant accumulated industry experience and a proven track
record of delivering strategic projects and activation services to
its clients.
The majority of the Board have held senior positions at global
software companies and have significant industry experience across
data engineering, SAAS product development and marketing.
The Group has close technical and commercial partnerships with
Salesforce, Oracle and Adobe, all of which have existing sales
channels and are already delivering to clients.
The Group has established a joint venture and strategic
partnership with Local Planet, a scaled network of over 60 agencies
across the globe which transact, in aggregate, over US$16 billion
of media buying on behalf of their clients. The Local Planet joint
venture, established in December 2020, which has already generated
material services revenues for the Group, presents a significant
opportunity to provide further data services and the 4D product to
the Local Planet agency network.
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END
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