SFX Screen Fx

RNS Number:6392V
Screen FX PLC
14 December 2005

14 December 2005


                                    ScreenFX

                         TV goes live on Central Trains


ScreenFX plc, a leading provider of advanced digital advertising and
communication systems, today announces that its passenger TV and information
network has gone live on Central Trains in Birmingham.



ScreenFX is delivering an integrated package of news, weather, sport and
entertainment provided by Sky, which is updated throughout the day.  Central
Trains carries over 35 million passengers a year, with an average journey
duration of 30 minutes, although the ScreenFX passenger target is initially
around 10 million.



The transport sector is one of the most valuable mediums for the advertising
market.  IPSOS* independent research has shown that on-board train television
advertising has strong potential, primarily as commuter trains provide a
captive, affluent audience, who are travelling an average journey time of 30-60
minutes.   Of these passengers, 69% are classified in the ABC1 category and 80%
of those researched were positive about train TV systems and reported good
levels of advertisement recognition.



ScreenFX believes that this sector represents significant potential for the
Group and has recruited a small, highly experienced team familiar with the
railway environment to develop this major opportunity over the long term.



Dave Clark, Chief Executive Officer of Screen FX, said:



"This is a key milestone in ScreenFX's development as it provides entry into the
fast-growing transport advertising sector and extends us beyond our initial
shopping mall market.  Transport advertising is one of the fastest growing areas
on the outdoor market and we are keen to provide a great service for our clients
and for their customers."



For further information please contact:
Screen FX plc                               Tel: 0161 428 5544
David Clark


Citigate Dewe Rogerson                      Tel: 020 7638 9671
Patrick Toyne Sewell/ Fiona Bradshaw


* IPSOS is one of the UK's leading independent media research organisations






                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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