TIDMSON 
 
 




  Sony Corporation1-7-1 KonanMinato-kuTokyo 108-0075 


 




  No.10-073EJune, 2, 2010 


 




  Sony Realigns its Blu-ray Disctm and DVD products businesses to strengthen competitiveness 


 




  -Manufacturing operations in Gödöllö, Hungary to be discontinued and transferred toMalaysia- 


 
 




  June 02, 2010--Sony Corporation ("Sony") today announced that it will discontinue production at its Hungarian manufacturing site in Gödöllö, Hungary (legal name: Sony Hungária Kft., Gödöllö TEC) as part of its initiatives to improve its profitability of overall business and efficiency in manufacturing. 


 




  Sony Hungária Kft., Gödöllö TEC which manufactures Blu-ray Disctm players and DVD recorders, is scheduled to cease operations by the end of December 2010 and its operations will be transferred to Sony's manufacturing site in Kuala Lumpur, Malaysia (legal name: Sony EMCS (Malaysia) Sdn.Bhd.). 


 




  The worldwide demand for Blu-ray Disctm players is expected to expand. By consolidating global production to achieve efficiency and offering customers higher value-added products such as Blu-ray 3Dtm compatible Blu-ray Disctm players, Sony aims to increase the competitiveness and profitability of its home video business. 


 




  No material impact is anticipated from this realignment to Sony's consolidated financial results for the fiscal year ending March 31, 2011. 


 




  Overview of Gödöllö factory (Sony Hungária Kft., Gödöllö TEC) 


 
Location:              Gödöllö, Hungary 
Date established:      June 1996 
Number of employees:   Approximately 540 (as of May 31, 2010) 
Site area:             108,160 m² 
Representative:        Koichi Nakayama 
Key Products:          Blu-ray Disctm player, DVD recorder 
 
 




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  Media Inquiries: Corporate Communications, Sony CorporationTel +81-3-6748-2200 / Fax +81-3-6748-2061
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