TyraTech, Inc. Statement re New Product Launch (8462U)
April 12 2016 - 1:00AM
UK Regulatory
TIDMTYR TIDMTYRU
RNS Number : 8462U
TyraTech, Inc.
12 April 2016
For immediate release: 07.00, 12(th) April 2016
TyraTech, Inc.
("TyraTech" or the "Company")
NEW PRODUCT LAUNCH AND GEOGRAPHIC EXPANSION INTO FRENCH
MARKET
TyraTech, Inc. (AIM: TYR and TYRU), a life sciences technology
company focused on nature-derived insect and parasite control
products, announces a number of new initiatives including its
expansion into the European market; the launch of a new product to
complement the Vamousse range: Vamousse Lice Elimination for home
cleaning; and further expansion of its distribution network in both
the US and the UK.
Expansion into Europe: Entering the French Market
TyraTech has now launched its award-winning head lice product
range Vamousse(R) (Vamousse Treatment Mousse, Vamousse Protective
Shampoo and Vamousse Elimination Powder), as well as its
plant-based, tick and mosquito range of personal repellents
Guardian(TM) (Guardian Tropical Zones and Guardian Temperate
Zones), into the French market.
France is the first territory outside of the US and UK targeted
by the Company and is the biggest market for head lice in Europe.
The Company is still actively pursuing other opportunities to
expand further into Europe, in particular Germany, and outside of
Europe.
The French market is mainly driven by independent pharmacies. As
a result TyraTech will be adopting a business-to-business
distribution model with direct sales, by partnering with a local
sales force specialized in selling OTC pharmacy products. Given the
nature of the market the Company expects to gain gradual market
penetration and achieve its first meaningful sales in the second
half of this financial year.
Significantly, TyraTech will also be selling its Guardian range,
which is the Company's first foray into a national retail market
with its repellent products. Until now Guardian has only sold via
Amazon.com in the US.
New Product Launch: Vamousse Lice Elimination
A large majority of parents seek to clean their homes following
a head lice infestation but they do not have an effective solution.
Currently, they have to use potentially harmful pesticides or seal
non-washable items for long period of time. TyraTech is launching a
new product: Vamousse Lice Elimination to answer these needs by
offering a pesticide-free, efficient product to eradicate lice on
non-washable household items (e.g., carpet, furniture, and soft
toys), killing by contact. It also eliminates dust mites in the
household environment.
Key benefits of the new home treatment include:
-- Completes the lice treatment regimen to help prevent re-infestation
-- It is safe, non-toxic and leaves no sticky residue
-- It uses no synthetic pesticides (all competitive options are currently permethrin-based)
-- The powder application shakes easily to dispense across a large area
-- Treated items can be used after cleaning rather than having
to be disposed of, or isolated for weeks
This new product will be first launched in CVS and e-commerce in
the US and in pharmacies in France. It will gradually be rolled-out
across existing distribution channels as an extension to solution
set for parents.
Further Distribution for the Vamousse range in the UK and US
TyraTech is also announcing further expansion of its retail
presence in the UK and US.
In the US the Company is extending its product range within CVS
Pharmacy ("CVS") the third largest Pharmacy chain. In addition to
the Vamousse Lice Treatment, which is already stocked, they will
now sell the Vamousse Lice Defense daily shampoo and new Vamousse
Lice Elimination for home cleaning.
CVS is the first major retailer in the US to take all three
products thereby offering a fully integrated, non-pesticide,
solution to treat and control head lice infestations for the family
and in the home.
In the UK, TyraTech has continued to improve its distribution
network and has added the UK's fourth largest grocer: Morrisons,
which will stock the Vamousse Treatment.
Bruno Jactel, CEO TyraTech commented:
"In 2016, our focus will be to implement our strategy of
increasing market penetration of existing products, launching new
products and expanding into new geographies. Today we have
announced significant further news which perfectly exemplifies this
strategy.
"We analyzed carefully which market to launch into Europe. Our
original target was Germany and our plans in this regard remain on
track, but we have taken the opportunity to launch in France as it
is readily accessible and potentially a far bigger market."
*-ends-*
For further information please visit: www.tyratech.com or
contact:
TyraTech Inc.
Bruno Jactel, Chief Executive Tel: +1 919 415
Officer 4340
Erica Boisvert, Chief Financial Tel: +1 919 415
Officer 4287
SPARK Advisory Partners Limited
(Nominated Adviser) Tel: +44 20 3368
Matt Davis / Mark Brady 3551
Allenby Capital Limited (Joint
Broker) Tel: +44 20 3328
Chris Crawford 5656
Whitman Howard Limited (Joint
Broker) Tel: +44 020 7659
Ranald McGregor-Smith 1234
Belvedere Communications (PR)
John West / Kim van Beeck Tel: +44 20 3567
0510
This information is provided by RNS
The company news service from the London Stock Exchange
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