LAS VEGAS, Sept. 9, 2020 /PRNewswire/ -- CBS Sports and
William Hill US, the official sports betting partner for all CBS
Sports platforms, today announced the rollout of wide-ranging
digital content and product integrations to kick off their
innovative partnership ahead of the fantasy football season.
Sports bettors and fans will have access to newly created
content and offerings, including a new parlay free-to-play game,
and extensive odds and data across CBS Sports Digital platforms and
within editorial content and video programming. The partnership
also delivers relevant educational tools such as prop and bet
calculators. Many of the experiences are geared toward enabling
sports fans to learn how to make picks for fun, understand sports
betting markets, and then go directly to William Hill's products to
complete a betting transaction seamlessly in states where William
Hill is available and sports betting has been legally
regulated.
"These enhanced sports betting experiences are the result of a
true partnership between CBS Sports Digital and William Hill as we
write a new playbook for our companies as well as the broader
sports media and sports book industries," said Jeffrey Gerttula, EVP & General Manager, CBS
Sports Digital. "Together, we will continue to create maximum value
for sports bettors and fans by offering completely new and exciting
ways to engage with upcoming sports events."
The groundbreaking betting product experiences are now rolling
out across CBS Sports Digital platforms, spanning CBSSports.com,
CBS Sports Fantasy, SportsLine, CBS Sports HQ, and the CBS Sports
and CBS Sports Fantasy mobile apps. The William Hill mobile
offerings are available in Colorado, Iowa,
Nevada, New Jersey and West Virginia.
"Our partnership is a first-of-its-kind, creating an experience
geared to the sports fan and fantasy player that showcases William
Hill content and products across the CBS Sports Digital landscape,"
said Ken Fuchs, President of
Digital, William Hill US. "We're ready for fantasy football season
to begin and can't wait to introduce fans to the future of sports
betting while taking their game to the next level."
As previously announced, the partnership extends CBS Sports'
digital leadership in the sports betting space and allows for the
creation of even more relevant content across its wide array of
platforms. William Hill has exclusive rights to promote its brand
across CBS Sports' broad range of digital platforms, including
through CBS Sports Fantasy, one of the largest fantasy platforms in
the world, resulting in highly efficient customer acquisition for
the sports betting company.
About CBS Sports Digital
CBS Sports Digital, a
division of ViacomCBS Digital and the third largest digital sports
property in the U.S., covers the full spectrum of sports, from
preps to pros, and provides premium content across all digital
screens. With a focus on serving fans live coverage every day, CBS
Sports Digital offers exclusive access to the biggest sports
events, live and on-demand video, in-depth analysis, breaking news,
scores and statistics, and a wide range of fantasy games and
advice. CBS Sports Digital's multi-platform offerings include
CBSSports.com and the CBS Sports apps for mobile and connected TV
devices, CBS Sports HQ, 247Sports, MaxPreps, CBS Sports fantasy
games, SportsLine, and SportsLive. ViacomCBS Digital, a division of
ViacomCBS, is the world's largest publisher of premium digital
content and a perennial top 10 internet company.
About William Hill PLC
William Hill PLC was founded
in the UK in 1934, and is now one of the world's leading sports
betting and gaming companies. Headquartered in London, the company is listed on the London
Stock Exchange (WHM). For more information, visit William Hill
PLC.
About William Hill US
William Hill US, part of
FTSE-listed William Hill PLC, is America's #1 Sports Book operator.
Established in 2012, the company has expanded from its birthplace
of Nevada to operate in more than 150
locations across 12 states, and now takes one in every four sports
bets placed in the country. William Hill US currently has
operations in The Bahamas,
Colorado, Florida, Illinois,
Indiana, Iowa, Mississippi, New
Jersey, Rhode Island, Washington, DC, and West
Virginia. The company is also the licensed sports betting
provider for numerous casinos in Mississippi and New
Mexico and is the exclusive risk manager for the
Delaware and Rhode Island sports lotteries. Product and
technology are core to William Hill's growth strategy in the US,
and it now offers industry-leading betting apps in Iowa, Nevada, New
Jersey and West Virginia. Continuing
the innovative spirit of its founder William Hill, the company
opened a sports book in the world-famous Capital One arena in 2020,
becoming the first operator to offer sports wagering inside a US
professional sports complex. For more information, visit
William Hill US.
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SOURCE William Hill; CBS Sports
