Lucky Winner Will Win a Two-Night Stay at PlumpJack Squaw Valley Inn & Much More SAN FRANCISCO, Oct. 27 /PRNewswire/ -- Esurance, the direct-to-consumer personal auto insurance company, announced the launch of the Esurance ICER AIR "Freestyle" contest with user-generated video partner, Mixercast. The "Freestyle" contest is aimed at action sports fans and video enthusiasts, inviting them to submit a mash-up of images and/or video from this year's Esurance ICER AIR. The person who enters the winning submission will get a two-night stay at PlumpJack Squaw Valley Inn, in Olympic Valley, California. Also, the winning footage will be shown on Comcast SportsNet during the broadcasts of Esurance ICER AIR. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/esurance/34365/ "The Internet has made it possible for everyone to get creative. Freestyle skiing, snowboarding, and motocross, along with skateboarding and BMX action, provide some great material to work with. The Esurance ICER AIR 'Freestyle' Contest is a way for many people to take part digitally in this one-of-a-kind event," stated Melissa Chapman, Esurance's Brand Manager. -- Shoot It Even if you couldn't attend Esurance ICER AIR, there's footage for you to use. You can grab images and video at http://www.esurance.com/icer to make the ultimate mash-up. -- Mix It To spice up your photos and video from this year's Esurance ICER AIR, add music to your mash-up using music tracks available for download at: http://www.esurance.com/icer. -- Share It Upload your photos and video at http://www.esurance.com/icer, before noon on December 1, 2008. -- Rate It Voting is open to everyone, so be sure to tell your friends to vote for your video. For full prize information (and for the all-important rules), check out http://www.esurance.com/icer. About Esurance(R) Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select online agents. Through Esurance's award-winning Web site, Esurance customers can get quotes, compare rates, buy policies, and manage their auto insurance quickly and easily. Committed to innovation and healthy competition, Esurance is proud to support unique, one-of-a-kind events like Esurance ICER AIR. For more information on teams and sporting events sponsored by Esurance, visit: http://www.esurance.com/aboutus/sports.asp http://www.prnewswire.com/mnr/esurance/34365DATASOURCE: Esurance CONTACT: Susan MacTavish Best of Best Public Relations, +1-415-505-0301, Web Site: http://www.esurance.com/aboutus/sports.asp http://www.esurance.com/icer/

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