SHANGHAI, China, April 25 /PRNewswire/ -- CSMG/ADVENTIS, a global consulting firm advising top management in the telecommunications, technology and digital media sectors, announced today that it is co-hosting the Branded Mobile Services in China Seminar, being held in Beijing, April 24 and April 25. CSMG/ADVENTIS is a TMNG Global company. Co-hosting the seminar with CSMG/ADVENTIS will be China's Value Added Services Committee (VASC), a Ministry of Information Industry (MII) - China's regulator - led government firm offering services for companies in the telecom value added services sector. With more than 390 million wireless subscribers and 29% mobile penetration, China represents the world's largest and fastest growing mobile market. In Europe, North America and mostly recently Japan, MVNOs (Mobile Virtual Network Operators), service provider deals and enhanced licensing agreements have begun to proliferate. Now there is renewed interest in the role that international brands and international operators can play in the Chinese mobile market, working in cooperation with local operators. "Branded Mobile Services are based on the same business models that are utilized by MVNOs in the West. In China we believe the opportunity for brands to work with local mobile carriers is different than operators in North America, Europe and Japan, but no less interesting," said Jesse Parker, managing director of the CSMG/ADVENTIS Shanghai office. "The seminar will help improve understanding of potential wireless business in this emerging sector of China's mobile market, as well as bring together key participants to facilitate deeper understanding and foster new partnerships." The seminar will address the following objectives: * Deepen understanding of the following emerging international and Chinese business models in the wireless space: i. Virtual Network Operator models ii. Enhanced service provider models iii. Licensing models * Help to identify potential opportunities for cooperation between Chinese wireless carriers and international companies * Identify potential hurdles/difficulties in addressing emerging Branded Mobile Services business opportunities in china * Enable greater understanding of Chinese wireless operator requirements * Facilitate networking between Chinese operators and international companies Attendees will include senior executives from the Chinese Ministry, Chinese Telecom Operators as well as international MVNO and telecom executives. For more information on the seminar, please visit http://www.adventis.com/news_events/china_seminar.htm, or contact Lucy Liu at: CSMG/ADVENTIS China Unit 2692 Tower B Shanghai City Plaza 100 Zunyi Road Shanghai, PRC +86.13918088412 About CSMG/ADVENTIS CSMG/ADVENTIS is a global management consulting firm serving leading organizations in the telecom, media and technology industries. The international operations of ADVENTIS Corporation have been purchased by TMNG Global and will operate under the CSMG brand. For over a decade, CSMG/ADVENTIS has built an outstanding reputation and become the preferred partner for senior executives because of its deep industry expertise; unique intellectual property; extensive network of contacts; bias for pragmatic action and collaborative culture. The company has offices in Boston, London, Berlin and Shanghai. More information about CSMG/ADVENTIS is available at http://www.adventis.com/ and http://www.tmng.com/. About VASC Value-Added Service Committee (VASC) affiliated to China Association of Communication Enterprise (CACE) is under the leadership of MII. Founded in DEC 2002, the Committee is composed of multi-organization including enterprises and social bodies such as academic societies, publishing houses, etc. in the telecom value-added services. The deputy directorship of VASC is composed of top management of carriers including China Telecom, China Netcom, China Mobile, China Unicom, China Satcom and China Railcom well as some major service providers. More information about VASC is available at http://www.newtele.com/. DATASOURCE: The Management Network Group, Inc. CONTACT: CSMG/ADVENTIS China, +86.13918088412, Web site: http://www.tmng.com/ http://www.adventis.com/

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