MagnaChip Releases New LCD Driver Chip for Cell Phones High Definition QVGA (240RGBx320) LTPS LCD Driver Chip
July 20 2007 - 8:00AM
PR Newswire (US)
SEOUL, South Korea, July 20 /PRNewswire/ -- MagnaChip Semiconductor
Ltd., a leading global designer, developer and manufacturer of
image sensor solutions, mixed-signal and digital multimedia
semiconductors, today announced that it has begun to ship a new
cell phone LCD driver chip to the world's leading cell phone
display module makers. The new product supports QVGA (240RGBx320)
resolution and can be easily mounted on high definition Low
Temperature Polysilicon (LTPS) LCD panels. The new driver IC has an
embedded controller offering Picture in Picture (PIP) and EEPROM
memory that improves and tweaks the picture quality, thus providing
improved benefits vs. previous chips. Davis Mok, Vice President of
Marketing in MagnaChip's Display Solutions Division, commented, "We
decided to introduce this new LTPS product due to the growing
market demand for video files and high resolution handsets. The
newly released product is QVGA-equivalent, which is now one of the
most widely used resolutions in the cell phone market today. As it
targets high-end cell phone models, the driver IC supports 16
million colors as its default and provides interfaces that support
GSM phones." About MagnaChip Semiconductor MagnaChip Semiconductor
is a leading designer, developer and manufacturer of mixed-signal
and digital multimedia semiconductors addressing the convergence of
consumer electronics and communications devices. We focus on CMOS
image sensors and flat panel display drivers, which are complex,
high performance, mixed signal semiconductors that capture images
and enable and enhance the features and capabilities of both small
and large flat panel displays. MagnaChip also provides wafer
foundry services utilizing CMOS high voltage, embedded memory,
analog and power process technologies for the manufacture of IC's
for customer-owned designs. For more information, visit
http://www.magnachip.com/. CONTACTS: In Korea: In the U.S.:
Youngjae Chang, PR Manager David Pasquale, EVP at The Ruth Group
Tel: 82-2-3459-5884 Tel: +646-536-7006 DATASOURCE: MagnaChip
Semiconductor Ltd. CONTACT: Korea, Youngjae Chang, PR Manager of
MagnaChip Semiconductor Ltd., +82-2-3459-5884, ; or U.S., David
Pasquale, EVP at The Ruth Group, +1-646-536-7006, , for MagnaChip
Semiconductor Ltd. Web site: http://www.magnachip.com/
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