eDiets.com(R) Announces Meal Delivery Marketing Partnership With Gold's Gym Franchise Network
July 01 2009 - 6:00AM
PR Newswire (US)
FORT LAUDERDALE, Fla., July 1 /PRNewswire-FirstCall/ -- eDiets.com,
Inc. (NASDAQ:DIET), a leading provider of convenient at-home diet,
fitness and healthy lifestyle solutions, today announced a
marketing partnership with Gold's Gym franchise network, in which
eDiets' fresh-prepared meal delivery service will be promoted to
Gold's Gym clients through the company's more than 400 franchise
gym locations nationwide. The partnership will allow for greater
visibility of eDiets' award-winning, fresh-prepared diet meal
delivery service while giving Gold's Gym members access to healthy
weight loss options. "We are pleased to be working with Gold's Gym
extensive franchise network to market our fresh-prepared meal
delivery service," said Kevin McGrath, President and Chief
Executive Officer of eDiets.com. "This is a wonderful cost
efficient way to reach new prospective customers and create
valuable relationships. This partnership will leverage both
companies' strengths to advance new customer acquisition, while
fulfilling the needs of our members." Gold's Gym Franchise
Association Executive Director Ginger Collins has personally tried
the program and stated, "The GGFA is very excited with the eDiets
fresh-prepared prepared meal delivery product quality and newly
formed partnership. Gold's Gym franchisees will now have another
powerful tool to assist their members in meeting their healthy
lifestyle goals." Gold's Gym is the fourth partner to sign on for
eDiets' marketing partnership program. eDiets announced similar
partnership agreements with Snap Fitness, Diversified Health and
Fitness and Lady of America earlier this year. About eDiets
eDiets.com, Inc. is a leading provider of personalized nutrition,
fitness and weight-loss programs. eDiets currently features its
award-winning, fresh-prepared diet meal delivery service as one of
the more than 20 popular diet plans sold directly to members on its
flagship site, http://www.ediets.com/. The company also provides a
broad range of customized wellness and weight management solutions
for Fortune 500 clients. eDiets.com's unique infrastructure offers
businesses, as well as individuals, an end-to-end solution
strategically tailored to meet its customers' specific goals of
achieving a healthy lifestyle. For more information, please call
310-954-1105 or visit http://www.ediets.com/. Safe Harbor Statement
Statements which are not historical in nature are forward-looking
statements. Forward-looking statements involve known and unknown
risks and uncertainties which could cause the actual results,
performance or achievements to be materially different from those
which may be expressed or implied by such statements. These risks
and uncertainties include, among others, that we will not be able
to obtain sufficient and/or acceptable outside financing (when and
if required); changes in general economic and business conditions;
changes in product acceptance by consumers; a decline in the
effectiveness of sales and marketing efforts; loss of market share
and pressure on prices resulting from competition; significant
investments in our technology platform, marketing plans, and
product development to remain competitive with other online
providers of healthy living and weight loss plans, many of which
may be found to offer superior and more varied features than our
plans and may also be offered for free; volatility in the
advertising markets; any delay, disruption, or suspension of our
supply of prepared meals from our vendor; changes in consumer
preferences and discretionary spending; product liability and other
risks from the sale of ingested products; regulatory actions
affecting our marketing activities; and the outcome of litigation
pending against us. For additional information regarding these and
other risks and uncertainties associated with eDiets.com's
business, reference is made to our Annual Report on Form 10-K for
the year ended December 31, 2008, and other reports filed from time
to time with the Securities and Exchange Commission. All
forward-looking statements are current only as of the date on which
such statements are made. We do not undertake any obligation to
publicly update any forward- looking statements. Investor Relations
Contact: John Mills ICR, Inc. 310-954-1105 DATASOURCE: eDiets.com,
Inc. CONTACT: Investor Relations, John Mills of ICR, Inc.,
+1-310-954-1105, , for eDiets.com, Inc. Web Site:
http://www.ediets.com/
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