PRESS RELEASE: SanomaWSOY: Sanoma's Eskoensio Pipatti To Lead Next Media Research Programme
August 26 2009 - 6:31AM
Dow Jones News
Press Release 26/8/2009 14:00
A large-scale research programme, Next Media, will be started in
Finland. The programme develops future concepts and business models
for media. In addition to research institutes and universities, also
all major Finnish media companies take part in the programme financed
by Tekes, the Finnish Funding Agency for Technology and Innovation.
Sanoma leads and co-ordinates the Next Media research programme.
Chief of R&D Eskoensio Pipatti from the Sanoma Group's electronic
media division Sanoma Entertainment has been appointed Focus Area
Director of the programme.
Next Media aims at implementing a business originated research
programme that gathers media researchers to jointly increase the
common knowledge capital and competence, and that leads to
internationally significant business.
The preparation of the Next Media programme was initiated at the turn
of the year by the Federation of The Finnish Media Industry. After
the strategic research agenda has been completed, the research
organisations and companies have collaborated on the actual research
programme in order to find the keys to success of the media sector.
The target is to finish the first project plan in September. The
final targets are set for year 2015.
"Media companies have always participated in research projects, but
as research has focused on technology, they often have been merely
bystanders. Now media sector has its own research programme, which
goes into basic questions of media undergoing digital migration.
Attention can be drawn to people as recipients of the content and
users of technology. Media is studied on its own terms," Eskoensio
Pipatti says.
The Next Media research programme is managed by the Strategic Centre
for Science, Technology and Innovation in the Field of ICT, which is
one of the centres of strategic excellence initiated by the Finnish
Government.
Additional information: Chief of R&D Eskoensio Pipatti, Sanoma
Entertainment, tel. +358 10 707 7035,
eskoensio.pipatti@sanomaentertainment.com
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