Baidu Launches Wireless Search Service in Japan
September 28 2009 - 7:00AM
PR Newswire (US)
BEIJING, Sept. 28 /PRNewswire-Asia/ -- Baidu, Inc. (NASDAQ:BIDU),
the leading Chinese language Internet search provider, today
announced it has launched a beta version of its wireless search
service in Japan. Baidu Japan wireless search will build upon the
existing Baidu.jp services, including web search, image search and
video search, with special features tailored to Japanese users.
(Logo: http://www.newscom.com/cgi-bin/prnh/20081103/BAIDULOGO ) 3G
licences were first granted in Japan in 2001 and soon afterwards 3G
became the main platform for wireless applications. Today, Japan's
3G user base has surpassed 100 million, over 90% of the country's
population(1), and wireless Internet is widely used, with more than
80% of Internet users logging on wirelessly(2). "We are very
excited to launch wireless search in Japan, where we believe there
is huge demand for a high quality wireless search service," said
Xuyang Ren, Baidu's Vice President of Marketing and Business
Development. "With the launch of this beta wireless search service
we hope to give users in Japan a convenient tool for finding the
information they need. We look forward to developing this service
further and tuning it to user preferences over the coming months."
Baidu officially entered the Japanese market in early 2008. Baidu
already has experience operating wireless search in China, where it
is currently in partnership with carriers as well as all of the
major handset manufacturers to provide wireless search services to
China's growing mobile Internet population. About Baidu Baidu, Inc.
is the leading Chinese language Internet search provider. As a
technology-based media company, Baidu aims to provide the best way
for people to find information. In addition to serving individual
Internet search users, Baidu provides an effective platform for
businesses to reach potential customers. Baidu's ADSs, each of
which represents one Class A ordinary share, are currently trading
on the NASDAQ Global Select Market under the symbol "BIDU." Safe
Harbor Statement This announcement contains forward-looking
statements. These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and
similar statements. Among other things, the outlook for the third
quarter 2009 and quotations from management in this announcement,
as well as Baidu's strategic and operational plans, contain
forward-looking statements. Baidu may also make written or oral
forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
statements about Baidu's beliefs and expectations, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties. A number of factors could cause
actual results to differ materially from those contained in any
forward-looking statement, including but not limited to the
following: our growth strategies; our future business development,
including development of new products and services; our ability to
attract and retain users and customers; competition in the Chinese
and Japanese language Internet search markets; competition for
online marketing customers; changes in our revenues and certain
cost or expense items as a percentage of our revenues; the outcome
of ongoing, or any future, litigation or arbitration, including
those relating to intellectual property rights; the expected growth
of the Chinese language Internet search market and the number of
Internet and broadband users in China; Chinese governmental
policies relating to the Internet and Internet search providers and
general economic conditions in China, Japan and elsewhere. Further
information regarding these and other risks is included in our
annual report on Form 20-F and other documents filed with the
Securities and Exchange Commission. Baidu does not undertake any
obligation to update any forward-looking statement, except as
required under applicable law. All information provided in this
press release and in the attachments is as of September 28, 2009,
and Baidu undertakes no duty to update such information, except as
required under applicable law. (1) Japanese Ministry of Internal
Affairs and Communications (MIC), Radio Dept. Telecommunications
Bureau (2) MIC Survey, April 2009 For investor inquiries please
contact: In China: Mr. Victor Tseng Baidu, Inc. Tel:
+86-10-8260-7558 Email: Ms. Cynthia He Brunswick Group LLC Tel:
+86-10-6566-9504 Email: In the U.S.: Ms. Kate Tellier Brunswick
Group LLC Tel: +1-212-333-3810 Email:
http://www.newscom.com/cgi-bin/prnh/20081103/BAIDULOGODATASOURCE:
Baidu, Inc. CONTACT: In China: Mr. Victor Tseng, Baidu, Inc.,
+86-10-8260-7558, , or Ms. Cynthia He, Brunswick Group LLC,
+86-10-6566-9504, ; In the U.S.: Ms. Kate Tellier, Brunswick Group
LLC, +1-212-333-3810, Web site: http://www.baidu.com/
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