MISSION VIEJO, Calif.,
March 8, 2012 /PRNewswire/ -- 5BARz
International Inc. (OTCBB: BARZ), (Boerse-Berlin: O5B),
(www.5BARz.com) (hereafter "5BARz" or the "Company") is pleased to
announce that it has developed and is implementing a multi channel
marketing strategy for Latin
America in response to the very favorable results from
testing the 5barz road warrior device by several of the major
wireless operators.
During the first quarter of 2011, that Company received multiple
NDA's signed by several major wireless operators in the
region. Subsequently, the engineering departments of these
operators analyzed and successfully tested the 5barz road warrior
device in their respective labs. Test results indicated that
the 5barz road warrior met or exceeded testing protocols
established by the engineering departments. This is the
initial step before full scale adoption of the technology and
integration into their network infrastructure. "It is
essential for the engineering departments of the major wireless
carriers to endorse our technology as we work together in
delivering a cellular network infrastructure solution. We are
extremely excited to date with the response from the various
engineering departments throughout the region and look forward to
continue to work closely with these departments over the next
several months as we develop products for their networks," stated
Daniel Bland, CEO of 5barz.
The Company has been expanding its employee/consultant base in
Latin America due to significant
product interest.
The Latam Market
The Company has analyzed the fundamentals of the mobile phone
market in the LATAM countries and has determined that to be a key
point for market penetration for the 5BARz products for the
following reasons:
The mobile phone market has just gone through a very strong
decade of growth in Latin America,
with mobile subscriptions having overtaken fixed lines as the
preferred method of communication. As a result Latin America's mobile telephone industry has
a high degree of market penetration. Mobile subscriptions totaled
88.2% of the region's population, compared to 55.2% in Asia Pacific, 90.4% in North America and 50.6% in the Middle East and Africa. Having recently invested heavily in
subscription development, the cellular network operators are now
focusing upon the maintenance of their substantial customer base,
and the 5BARz technology may contribute substantially to achieving
that customer satisfaction.
The mobile telephone industry in Latin
America has benefited from generally opening up to
competition. This provides a very fertile ground for the
introduction of a technology such as 5BARz to secure customer
retention through quality of service.
The inherent geographical difficulties in laying fixed line
infrastructure have encouraged a move to mobiles, but in addition,
that geography, the Andean and Rainforest regions and expanses of
rural areas again benefit from the 5BARz technology whereby weak
cellular signal is amplified within the vicinity of the user.
Further the LATAM countries are experiencing a renewed era of
strong growth, reflecting reviving economic growth and improving
income levels. This again is a favorable factor for the
introduction of our products to meet the growing demands of
consumers.
In addition, the launch of 3G and mobile broadband services has
increased demand for mobile subscriptions. Mobile broadband is
particularly desirable in areas with no or limited access to cable
internet services. Moving to mobiles offers consumers the benefits
of on-the-move communications and advantageous introductory deals.
Greater access to communications also helps to narrow regional
divides. All of these factors are enhanced by the 5BARz
experience.
Initial 3G market expansion is likely to be greater in the
region's wealthier markets, such as Argentina, Chile and Mexico, and these have been specifically
targeted by our Company with very favorable results.
About 5BARz International Inc.
5BARz International Inc. holds the exclusive global marketing and
distribution rights and holds a 50% ownership interest in the
technology underlying the 5BARz™ products. 5BARz™ is a cellular
network extender for use in the small office, home and mobile
market places. 5BARz™ incorporates a patented technology to create
a highly engineered, single-piece, plug 'n' play unit that
strengthens weak cellular signals to deliver high quality signals
for voice, data and video reception on cell phones and other
cellular equipped devices. 5BARz™ represents a key solution
for cellular network operators in providing clear, high quality
signal for their subscribers with a growing need for high quality
connectivity.
5BARz International Inc.'s shares are publicly traded on the
OTCBB under the ticker symbol BARZ in the US and on the Berlin
Stock Exchange (www.boerse-berlin.com) under symbol "O5B."
On behalf of the Board of Directors
"Mr. Daniel Bland" CEO
& Director
5BARz International Inc.
Legal Notice Regarding Forward-Looking Statements
The information contained in this release consists of
forward-looking statements within the meaning of Section 27A of the
Securities Act and Section 21E of the Exchange Act. These
statements may involve risks and uncertainties that could cause
actual results to differ materially from those described in such
statements. Such forward-looking statements involve known and
unknown risks and uncertainties, including all business
uncertainties relating to product development, marketing, market
acceptance, future capital requirements, and competition in general
that may cause actual results to be materially different from those
described herein as anticipated, believed, estimated or expected.
The Company is under no obligation to (and expressly disclaims any
such obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or
otherwise.
Contact:
Parkside Communications Inc.
Phone: 1-877-798-4165
IR@5BARz.com
SOURCE 5BARz International Inc.