Bally Technologies Brings Content Online Through Agreement with OpenBet
February 04 2013 - 3:02PM
Business Wire
Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video
machines, casino-management, interactive applications, and
networked and server-based systems for the global gaming industry,
today announced it will bring its market-leading content online
through an agreement with OpenBet, one of the world’s leading
providers of interactive gaming and betting solutions.
Utilizing OpenBet's casino and centralized account, Bally
Technologies will extend the reach of its top-performing land-based
content to the growing online audience. OpenBet Casino will offer
existing customers the ability to select and seamlessly integrate
online casino content from various content providers, now including
Bally.
OpenBet’s device-agnostic platform will allow Bally's content to
be available through operators on PCs, tablets, and mobile devices,
enabling the world’s largest gaming content providers to expand
their international online strategy across the globe in a safe,
scalable, and reliable manner.
The first games will be available this month and will include
titles such as Vegas Hits™, Tiger Treasures™, Cupid and Psyche™,
and Mayan Treasures™.
“Our vision has always been to create a platform that is truly
open and gives content providers a seamless mechanism to make their
products available to a wide range of the world’s largest
operators,” said OpenBet Chief Executive Officer David Loveday.
“The fact that content that has historically been land-based is now
being made available online highlights the flexibility and
opportunity of our offering. We welcome Bally Technologies as a
perfect new partner, further exemplifying the diversity of OpenBet
Casino.”
Bally Technologies’ Vice President of Business Development John
Connelly said: “We have been very successful at creating exciting
and compelling products for our land-based customers, and many of
them would like to replicate their hugely successful land-based
offering in the online environment. Utilizing OpenBet's platform,
we are now able to extend the reach of our products and make them
available to a truly global online audience.”
About OpenBet Ltd
(www.openbet.com)
Established: Founded in 1996, OpenBet powers the largest
share of the world’s online bets with global software deployments
in multiple, legal gaming jurisdictions. With offices in North
America, Australia and the UK, over 20 customers in the online
gaming industry and over 50 integrated partners worldwide, OpenBet
provides the most open gaming platform and a product suite that
ensures the very best and most flexible solution
available.Innovative: OpenBet prides itself on product
innovation and technical excellence that makes it the technology
provider and betting platform of choice for bookmakers, national
lotteries and other government-backed betting organisations and
operators in newly regulating international markets. OpenBet’s
products include Sportsbook, Casino, Poker with a single
centralised Account. With a roadmap of continuing innovation,
OpenBet Retail also offers integrated solutions bridging land-based
and online.Trusted: OpenBet is trusted by some of the
world’s most successful operators including William Hill,
Ladbrokes, Paddy Power, Betfair, SkyBet, PMU. OpenBet is the
preferred supplier of national lotteries in North America providing
the underlying technology for their online operations and as the
primary online casino provider for BCLC, Loto-Québec, Atlantic
Lottery and most recently, Danske Spil in Europe. With a proven
track record in probity, OpenBet only deals with legal
jurisdictions.
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –