NEW YORK, March 23, 2015 /PRNewswire/ -- Entertainer,
entrepreneur and three-time award winner for his signature
fragrances, Sean "Diddy" Combs announces today the launch this
spring of his next and most highly anticipated new fragrance:
3AM. 3AM is a luxurious scent designed for those who
take chances and live without regrets. 3AM is the moment when the world is most raw, and
your emotions are the most real – the truth comes out. The
fragrance begins forcefully with an exotic intensity, combining
sensual fruits and the richness of precious woods that are
captivatingly addictive. Top notes of vibrant Bergamot and Mandarin
blend with Cardamom in a wave of effervescent energy. The rich
essence of Geranium and Fig Leaves is warmed by an intoxicating
pulse of Orange Blossom that at the heart, crafts a smooth,
provocative signature. Fresh Tonic Accord and Cool Skin nuances
wrap the wearer in an undeniably sexy finish. The signature element
of absolute freshness reinforces a sophisticated style that covers
up the sins that come with the dawn.
Architecturally inspired, the bottle is translucent with a flash
of red, designed as a luxe object of desire while incorporating
sleek edges that evoke the city landscape. 3AM's presence is felt even before the scent
escapes the packaging.
Sean "Diddy" Combs, founder of Sean John, says, "Fragrance is
truly a passion of mine and I have always said that it is the
finishing touch to anyone's outfit and mood. For my newest scent,
3AM, I have combined the most
luxurious ingredients to create a fragrance that draws everyone
close to you while washing away your sins. It has both sensual and
fresh notes reminiscent of a night that you never want to end.
3AM is at once breathtaking,
addictive, and slightly dangerous leaving even the most elegant men
and women uninhibited."
With 3AM...
Anything Can Happen
This is when you do
everything that's wrong because it feels so right - your nerves
exposed and your guard down. Being out at 3AM is scandalous and unexpected, and you
wouldn't have it any other way.
All Is Forgiven
What happens in the dark
is forgiven in the light. Sensuality is provoked at 3AM and passion is unleashed, taking us further
than we could imagine. There is an unspoken secret that comes with
the dawn.
Get Set. To Reset
Live without
regrets. The truth shines brightest in the dark. At 3AM, a pulse of light shines and there is a
realization that your night is not quite over. Your scent and
your time is now.
3AM by Sean John Fragrances will
debut the powerful scent in May 2015:
$55 for 1.7 oz. Eau de
Toilette
$70 for 3.4 oz. Eau de Toilette
ABOUT JACAVI BEAUTY GROUP AND PARLUX LTD.
Sean
John Fragrance brand is licensed and manufactured by Jacavi Beauty
Group, an innovator and supplier of proprietary fragrance and
beauty care products. Sean John Fragrance brand is distributed by
Parlux Ltd., a global beauty company that designs, manufactures
markets and distributes prestige fragrances and related products,
and has been in business since 1987.
ABOUT SEAN JOHN
Sean John, a privately held
company, was created by music icon Sean "Diddy" Combs and made its
fashion debut with a men's sportswear collection for the spring
1999 season. In 2004, Sean "Diddy" Combs for Sean John was honored
by the Council of Fashion Designers of America as Men's Wear
Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most
impressive full lifestyle brands in the US and around the world.
The Sean John product is available at Macy's stores across the
country. Learn more at www.seanjohn.com.
Photo -http://photos.prnewswire.com/prnh/20150321/183606
Phot - http://photos.prnewswire.com/prnh/20150321/183651
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SOURCE Sean John