eDiets Chooses DoubleClick as its Exclusive Online Ad Management Provider
February 18 2004 - 8:00AM
PR Newswire (US)
eDiets Chooses DoubleClick as its Exclusive Online Ad Management
Provider - Signs exclusive deals to use DART(R) for Advertisers and
DART(R) for Publishers - NEW YORK, Feb. 18 /PRNewswire-FirstCall/
-- DoubleClick Inc. , the leading provider of tools for
advertisers, web publishers and direct marketers, today announced
that eDiets (Nasdaq: DIET, "eDiets"), the leading online diet
destination for personalized advice, information, products and
services, has chosen DoubleClick's DART(R) for Advertisers and
DART(R) for Publishers as its exclusive online ad management
systems. Under the terms of the separate agreements, DoubleClick
will provide ad serving solutions to enhance the efficiency and
performance of eDiets' online campaigns throughout NorthAmerica and
Europe, and will also provide ad inventory management for eDiets'
website. "Due to the large volume of online ads that eDiets runs
every day, we needed a scalable solution with a proven track record
for reliably delivering and analyzing online marketing messages as
well as providing excellent customer service," said eDiets CEO
David Humble. "In addition, we were looking for a dependable ad
inventory management solution for our website. DoubleClick is
renowned for their success with similar large-scale undertakings
and we're confident they will be an effective partner to serve our
unique needs." DART for Advertisers (DFA) is a hosted advertising
management and serving solution, designed to help marketers reach
their online goals efficiently and effectively. DART for Publishers
(DFP) is a hosted, advertising serving and management solution that
helps web publishers efficiently manage, serve and report on online
ads to monetize their content and increase revenues. The DFA and
DFP systems are part of DoubleClick's ad management suite which
also includes DART Enterprise, DART Motif(SM), Site Directory and
MediaVisor(SM). "Partnering with eDiets for their online
advertising management underscores DoubleClick's strong reputation
with top advertisers and publishers worldwide and we're delighted
to be working with them," said Doug Knopper, Senior Vice President
and General Manager, Advertiser & Publisher Solutions,
DoubleClick Inc. "Our extremely scalable systems are precisely what
marketers like eDiets need to manage a high volume of online ads,
reliably determine the effectiveness of their campaigns, and
effectively handle their own ad inventory as a publisher." For more
information about DoubleClick's ad serving solutions, please visit
http://www.doubleclick.net/. About eDiets.com eDiets.com is the
Internet's premier one-stop online diet and healthy living
destination offering professional advice, information, products and
services to consumers seeking to improve their nutrition and
fitness, live healthier, and live longer. Over 1.3 million
consumers worldwide have become eDiets.com members since 1997.
Nielsen//NetRatings has ranked eDiets.com as the #1 Most Trafficked
Health, Fitness & Nutrition Site for the week ending January 4,
2004, with over one million unique visitors. About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers,
direct marketers and web publishers to plan, execute and analyze
their marketing programs. DoubleClick's onlineadvertising, email
marketing and database marketing solutions help clients yield the
highest return on their marketing dollar. In addition, the
company's marketing analytics tools help clients measure
performance within and across channels. DoubleClickInc. has global
headquarters in New York City and maintains 19 offices around the
world. DATASOURCE: DoubleClick Inc. CONTACT: Jenny Connorton of
DoubleClick Inc., +1-212-381-5183, Web site:
http://www.doubleclick.com/ http://ediets.com/
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