Introductory Price Period Over for WLFI's Tammy Phillips HEATHROW, Fla., May 11 /PRNewswire-FirstCall/ -- Weight Loss Forever International, Inc. (BULLETIN BOARD: WLFI) announced today that it has ceased offering introductory pricing for licensing agreements for Tammy Phillips Fitness(R) Boot Camps. Effective immediately the price of a licensing agreement is now $5000. The move signals that WLFI has reached its initial sales goals and is secure with the Tammy Phillips Fitness(R) branding program and the level of public reception. "It was imperative we establish a firm foundation with twenty (20) or more new boot camp agreements," explained TPF President Tammy Phillips. "The fastest way to get entrepreneurs and early adaptors to buy into a new brand name is through introductory price promotion. Now we can move ahead with conviction saying, "we have numerous boot camps under contract in Ashville and Nashville." The WLFI/TPF joint venture experienced overwhelming response to its radio based marketing program. Over 200 calls were received in the first two-week promotional period with more than 125 appointments scheduled resulting in 29 preliminary licensing agreements. Investor funding was recently acquired by Tammy Phillips Fitness(R) (see: http://www.beverlyhillsweightloss.com/NewsRel041404.htm) thrusting numerous TPF programs into high gear: First, TPF Boot Camps expects to be operating in nine (9) new cities by summer's end. Second, a telemarketing operation has been set up at 1-877-GO-TAMMY. Third, http://www.tammyphillipsfitness.com/ is now in development. Fourth, research has begun on Tammy Phillips Fitness(R) supplements and health snacks. About WLFI Weight Loss Forever International is a franchise management Company currently operating 44 clinics under four brands, Weight Loss Forever(R), Beverly Hills Weight Loss & Wellness(R), Beverly Hills Nutritional Services(R) and Tammy Phillips Fitness(R). The rapid development of Tammy Phillips Fitness(R) into a nationally recognized brand is a key element of this strategy. For information on purchasing a Tammy Phillips Fitness(R) franchise contact: Ms. Tammy Phillips at 1-757-652-9978 or For WLFI Investor Information Contact: Mr. Tim Murray at 1-866-244-9534 (WLFI) or http://www.brokerelations.com/ http://www.beverlyhillsweightloss.com/NewsRel.php http://www.tammyphillipsfitness.com/ This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum, or prospectus. Specifications are subject to change without notice. DATASOURCE: Weight Loss Forever International, Inc. CONTACT: Tammy Phillips, +1-757-652-9978; or Tim Murray of Weight Loss Forever International, Inc., +1-866-244-9534, or Web site: http://www.brokerelations.com/ http://www.tammyphillipsfitness.com/

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