WLFI Taps Franchising Veteran to Execute SW Expansion HEATHROW, Fla., May 21 /PRNewswire-FirstCall/ -- Weight Loss Forever International (BULLETIN BOARD: WLFI) , announced today that Mr. Robert Palmer, a 30-year veteran of the franchising industry, will immediately initiate an expansion program in the southwest U.S. starting with Maricopa County, Arizona. The announcement reiterates the company's earlier release this week (http://www.beverlyhillsweightloss.com/NewsRel.php) that it intends to aggressively expand into Arizona's major metropolitan markets. Palmer's first task will be to immediately ramp up the company's franchising program in Phoenix, Scottsdale, Mesa and Tucson. The four metro- areas have a combined population of over six (6) million people immediately exposing the company to one of the most significant markets in the U.S. WLFI estimates indicate that these cities, all located in Maricopa County, have the market potential to support over 30 franchises. "Mr. Palmer has executed high volume franchising programs numerous times," said Tim Murray, Director of Communications. Palmer's 30-year franchising background includes: -- Founding Grease Monkey International in 1978 which has become the largest independently owned chain of quick lubes in America. -- USA Fast Lube Systems, a regional auto service company that grew to over fifty franchises with most eventually becoming Texaco Express Lube outlets. -- Founder of NYNY Franchising Inc. (http://www.nynyfreshdeli.com/), which currently has the highest growth rate among food franchises in the country. The "WLFI Platinum Area Developer" agreement entitles qualified investors to significant financial incentives, funding resources and franchise privileges more broad than typical area development agreement. The entitlements are contingent upon opening numerous franchises simultaneously according to a rigid timetable that dictates the area developer must open a minimum of twenty units in a five-year period. WLFI also has several area developer negotiations underway in other key major markets. About WLFI Weight Loss Forever International is a franchise management company currently operating 46 centers under four brands, Weight Loss Forever(R), Beverly Hills Weight Loss & Wellness(R), Beverly Hills Nutritional Services(R) and Tammy Phillips Fitness(R). For WLFI Company and Franchising Information Contact: Mr. Tim Murray at 1-866-244-9534 (WLFI) or http://www.brokerelations.com/ http://www.beverlyhillsweightloss.com/NewsRel.php This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum, or prospectus. Specifications are subject to change without notice. DATASOURCE: Weight Loss Forever International CONTACT: Tim Murray of WLFI, +1-866-244-9534 or Web site: http://www.brokerelations.com/

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