Ultimate Franchise Systems, Inc. Targets New Segment For Growth HEATHROW, Fla., July 1 /PRNewswire-FirstCall/ -- Ultimate Franchise Systems, Inc. (OTCBB: UFSY) today announced they will be focusing on developing or acquiring brands in the smoothie or custom beverage segments. As part of Ultimate's previously announced strategy of rolling out more innovative, low-carb or nutritionally balanced products, they will be actively pursuing the development of cold and hot beverage products that consumers are purchasing, in many cases, as a "day-part" meal replacement, most typically lunch. Christopher M. Swartz, CEO of Ultimate, stated, "We have been analyzing products across all segments and "day-parts." We feel that an area where there is perhaps the biggest opportunity for Ultimate to diversify our offerings across all our brands is the "smoothie" segment. We know that through our submarine sandwich, gourmet wraps or even our hamburger brands, there is substantial demand for these products. We feel we can offer our customers a product they currently are purchasing somewhere else and do so as part of a larger strategy to deliver more products that are nutritionally balanced and specifically lower than their counterparts in carbohydrates. While we are actively developing these products, we are also very interested in acquiring one or even multiple brands that are already established in this segment and have successful units, franchised or company-owned. We believe that this segment has legs and will be interested in developing a brand on a stand-alone basis as well as branding these products in all of our locations." Ultimate Franchise Systems, Inc. (OTC BB: UFSY) currently has investments in approximately 589 franchised restaurants and 40 weight loss clinics in 30 states throughout the United States. These brands include Gator's Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and Grille, Sobik's Subs (OTC Pink Sheets: QRVI), Famous Uncle Al's Hot Dogs (OTC Pink Sheets: FFDG), Flamers Hamburgers, Westshore Pizza, Obee's Subs, New York Burrito and Beverly Hills Weight Loss (OTCBB: WLFI) . This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc. and Quality Restaurant Ventures, Inc., assume no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies. DATASOURCE: Ultimate Franchise Systems, Inc. CONTACT: Christopher Swartz of Ultimate Franchise Systems, Inc., +1-407-333-8998 Web site: http://www.ufsi.net/

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