NEW YORK, June 10, 2020 /PRNewswire/ -- BBC Studios and
Moose Toys announce today the eagerly-awaited range of toys
inspired by Australia's
Emmy® Award-winning Bluey, a popular
series on Disney Junior and Disney+, are set to launch in the U.S.
this month. The new collection from Australian-based toy company
Moose Toys, a leader in innovation, includes a range of
plush, figures, playsets, and games designed to spark
imagination-fueled fun and invite preschoolers to create their own
Bluey-themed adventures at home.
"Bluey has been winning over audiences everywhere, and
we're so excited that kids and families in the U.S. will soon have
the chance to 'play along' with Bluey, Bingo, Bandit, and
Chilli beyond the screen," said Suzy
Raia, VP, Consumer Products and Business Development, BBC
Studios. "The new range from Moose Toys perfectly captures the
imaginative play and family-centered essence of the show; elements
that have helped make it a standout with kids and parents
alike."
"Bluey was a runaway hit in Australia, and as fellow Aussies, Moose
Toys is in a unique position to bring the magic of the show
directly to U.S. fans with this special collection," said Paul
Solomon, co-owner, Moose Toys. "Through the television series, the
loveable pup has already captured the hearts of more than 15
million fans in the U.S. and our toys will help
to kids bring Bluey's adventures into their own homes."
The new Bluey collection allows young fans to
reenact popular Bluey episodes like "Magic Xylophone," "Grannies,"
"Shadowlands," and more. The assortment includes a range of plush,
figures, playsets, and games:
Figures and Playsets
- Figure
2-Packs – Collections of
two figures that Bluey fans can dress up and embellish
with accessories. SRP $7.99 each.
They include:
-
- Pool Time – Bluey and Bingo are ready for a pool
day with their swimsuits and removable goggles.
- Grannies – Bluey and Bingo dress up as grannies
with removable blankets and glasses.
- Cousins – The fun never ends with Bluey's cousins
Muffin and Socks
- Mini Playsets – Two
options for themed play, both compatible with
all figures. SRP $12.99 each. They
include:
-
- Park – With functioning swing and slide as well as
a wagon with rotating handles
- Playroom – Features Bluey's favorite toys, including the
Magic Xylophone, The Claw, and more.
- Bluey & Family Figure 4-Pack – Posable
mini figures of Bluey and her lovable family – dad (Bandit), mum
(Chilli), and little sister (Bingo). SRP $14.99
- Bluey Heeler 4WD Family Vehicle – New adventures
await with the Family Vehicle, which fits four Bluey
figures. Comes with a Bandit figure, two surfboards that can be
stored on the rooftop rack, and a sticker sheet to decorate the
car. SRP $19.99
- Bluey Family Home – A playset that features four rooms
(living room, kitchen, bedroom, and bathroom), a Bluey figure, and
furniture accessories that are removable for added play. SRP
$39.99
Plush
- Mini Plush – Cuddly 8" plush featuring Bluey and
friends. Made with soft deluxe fabrics and detailed stitching. SRP
$7.99
- Best Mate Bluey – Kids can cuddle up with
jumbo-sized soft plush and recreate some of the most memorable
moments from the show at home. SRP $19.99
Games
- Bluey 5-in-1 Games – These Bluey-inspired games
feature 53 Jumbo Cards, perfect for little hands to hold
comfortably. Five games in all. SRP $9.99
- Bingo's Bingo – This game helps teach matching and
counting skills as children match pictures of Bluey and her world.
SRP $9.99
- Bluey Shadowlands Board Game – Players race from shadow
to shadow and collect tasty cupcakes, working to rotate the palm
tree and move toward the picnic (finish line). SRP $14.99
The toys will be available at Target in late June and all major
retailers on August 1. For more
information on the new Bluey toys from Moose Toys,
visit moosetoys.com. High res images are available here.
Bluey arrived stateside with an impressive pedigree
and reached 16 million total views across Disney Channel and Disney
Junior in Q4 2019. Q1 2020 marks
Bluey as a top 6 Disney Junior series with kids and girls
2-5, and a top 5 series with boys 2-5. Across Disney Junior and
Disney Channel in Q1 2020, Bluey reached 15.6 million
individuals over the age of 2, reaching 21% of all kids 2-5.*
In Australia, Bluey is
the #1 series ever on ABC iview.** Since its launch in 2018
Bluey (Season 1) has had a total of 261 million program
plays and the sophomore season already has a total of 43 million
program plays since its launch on March
17, 2020.*** It was also the #1 children's series of
2019 on metro broadcast television and peaked at the top spot of
the iTunes children's chart. The Australian Toy Association
named Bluey the 2020 Preschool License of the Year, with the
debut line of toys a huge success in Australia and among the must-have Christmas
gifts of 2019.
*Source: NMR Live+7 data based on Q120 (Jan-Mar); 6+ minute
qualifier for reach. Ranks exclude movies, late night, specials,
sports, and shorts. 13+ telecast limit.
**Source: OzTAM (VPM & Begin Event Data)
*** Source: OzTAM (Begin Event Play Data) 1.10.2018 - 7.5.2020
About Bluey
Bluey follows a loveable,
inexhaustible 6-year-old Blue Heeler pup, Bluey, who lives with her
Mum, Dad and her 4-year-old little sister, Bingo. The series
showcases the everyday events of family life – from going to a
restaurant and visiting the hairdressers to catching the bus or
having a playdate – and celebrates these moments, turning ordinary
experiences into extraordinary imagination-packed adventures.
Bluey is produced by Ludo Studio for ABC KIDS
(Australia) and co-commissioned by
ABC Children's and BBC Studios. Financed in association with Screen
Australia, Bluey is proudly 100% created, written, animated,
and post produced in Brisbane Queensland,
Australia, with funding from the Queensland Government
through Screen Queensland and the Australian Government.
About BBC Studios
BBC Studios, a global content
company with British creativity at its heart, is a commercial
subsidiary of the BBC. Formed in April
2018 by the merger of BBC Worldwide and BBC Studios, it
spans content financing, development, production, sales, branded
services, and ancillaries. BBC Studios' award-winning British
programs are internationally recognized across a broad range of
genres and specialties. It has offices in 22 markets globally,
including seven production bases in the UK and production bases and
partnerships in a further nine countries around the world. The
company, which makes over 2,500 hours of content a year, is a
champion for British creativity around the world and a committed
partner for the UK's independent sector.
In the Americas, BBC Studios' operates two production units –
one in Los Angeles, responsible
for ratings juggernaut and
Emmy®-nominated Dancing with the Stars and
multi-award-winning Life Below Zero, and the other
in Brazil, where local
productions Dancing Brasil and Bake Off
Brasil have become breakout hits. The company manages
joint venture relationships with AMC Networks for flagship channel
BBC AMERICA (U.S.) – home of original series Killing Eve and
global brands Dynasties, Doctor Who, and Top
Gear – and with ITV for SVoD service BritBox
(U.S./Canada), as well as
strategic partnerships in Canada
with Blue Ant Media for BBC Earth Channel and Corus for BBC Canada.
The company also boasts a franchise management business and a
robust linear and digital content sales and co-productions
operation.
About Moose Toys
Moose Toys exists to make children
happy. The team has innovation in their DNA and is famous for the
design, development and manufacture of award-winning toys that
continue to disrupt the market! Moose Toys dominates in categories
including collectibles, craft, dolls, games and youth electronics
and is consistently recognized as the most creative company in the
industry.
The family run business disrupted the toy industry with the
global phenomenon Shopkins and through these pintsized characters,
reinvigorated the way children play. The company's success extends
to the development of content, entertainment and global licensing
deals. Moose calls Australia home,
has over 500 staff and distributes to over 100 countries.
About Ludo Studio
Ludo is a multi-Emmy®
and Logie award-winning Australian studio that creates and produces
original scripted drama, animation and digital stories that are
authored by incredible local talent, distributed globally and loved
by audiences everywhere. ludostudio.com.au
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SOURCE Moose Toys