Kicking-off Cinco de
Mayo, Espolòn Tequila's
25th Anniversary celebrations highlight the
brand's ongoing endeavor to champion unapologetic originality and
spur the next generation of creatives
NEW
YORK, April 17, 2024 /PRNewswire/ -- Espolòn®
Tequila, one of the top three premium tequila brands globally, is
celebrating 25 years since the introduction of its signature
Tequila Blanco with the launch of a
limited-edition celebration bottle - a first of its kind for the
brand - created by renowned Mexican street artist and illustrator,
Edgar "Saner" Flores. Espolòn Tequila began with the vision
of its late Founder & Maestro Tequilero Cirilo Oropeza, who
dreamt of creating a modern tequila so good, he was proud to share
it with the world. Today, Espolòn creates award winning tequilas
enjoyed by bartenders and tequila fans in over 40 countries around
the world and has consistently set new standards for the category
by blending the rich traditions of Mexican craftsmanship with
innovative production techniques. In addition to introducing
its first-ever limited-edition bottle design, Espolòn will mark
this milestone anniversary with a series of underground events,
partnerships and experiences that invite the Espolòn community to
join the celebration.
Saner's vibrant label design on the limited-edition bottle pays
homage to the brand's origins, and to José Guadalupe Posada whose iconic illustrations
inspire every Espolòn bottle available today. The artwork reflects
Espolòn's game changing spirit through an irreverent tribute to
Cirilo, the brand's icon Ramon the Rooster, the steps in Espolòn's
thoughtful tequila-making process, and more. Saner's work, like
that of Posada, is a vivid celebration of Mexican heritage and
culture.
Saner expressed his enthusiasm, sharing, "I'm thrilled to be a
part of this celebration and honored that my art is now a part of
the brand's history. The label is inspired by the essence of
Espolòn's journey: the distinctive tequila-making process, iconic
brand symbols and the celebrations and traditions of Mexico." Starting this month in select U.S.
markets, the limited-edition bottle will be available for purchase
in stores, and as part of an online-only bundle featuring a
limited-edition gift box & tote bag featuring Saner's artwork,
on ReserveBar.com.
In addition to honoring its heritage with a limited-edition
label design, Espolòn has collaborated with The National
Association of Latino Arts and Cultures (NALAC) to spur the next
generation of creatives by supporting the first-ever Modern
Maverick Artist Grant - an award created in partnership with NALAC
as an extension of the organization's 2024 NALAC Fund for the Arts
(NFA) program. The grant, in the amount of $10,000, will be presented by NALAC to one
emerging Latinx/é artist who continues to champion
unapologetic originality so they can continue to pursue their
artistic endeavors.
As part of the festivities, Espolòn will also be hosting private
events in Los Angeles on
April 25th and New York City on May
2nd to celebrate those who have inspired and supported
Espolòn throughout the years. Hosted in partnership with iconic
creative partners, Adrian Per (@omgadrian) and Nicolas Heller (@newyorknico), each event
combines the best of the city's Latino art, culture, music, and of
course delicious cocktails for a night of underground celebrations
leading up to Cinco de Mayo. Invitees 21+ will be able to
create their own artistic imagery with an interactive graffiti wall
while perusing Espolòn's latest 25th Anniversary
Streetwear Collection, with designs inspired by Saner's
limited-edition label design. For more details, including how to
purchase merchandise online, visit espolon25.com.
Espolòn Tequila is the realization of a lifelong passion of
Cirilo Oropeza who put his dream
into motion with the construction of an innovative distillery in
Los Altos de Jalisco, Casa San Nicolas (NOM: 1440).
From custom designed stainless-steel autoclaves to serenading its
yeast with classical music, Espolòn's production process combines
art with science and merges traditional and modern techniques,
creating a tequila known for its exceptional quality and
versatility. Cirilo introduced Espolòn Tequila Blanco, a 100% Pure Blue Weber Agave and
the brand's purest expression, twenty-five years ago. His
pioneering spirit lives on through Espolòn's growing portfolio of
tequilas and the brand's loyal fans.
Andrea Sengara, Vice President of
Marketing at Campari America adds, "Espolòn Tequila began with a
vision to turn the tequila industry on its head to create something
new and different. As we commemorate this anniversary, we
continue to champion unapologetic originality and spur on creative
mavericks in all that we do, always striving to keep Cirilo's
vision alive. The past 25 years have seen this brand grow into a
truly global player, and we're excited to bring this moment to life
with engaging events and limited-edition launches for Cinco de Mayo and beyond. Every sip of Espolòn
Tequila tells the story of passion, creativity, and determination,
and we raise a glass to honor the past while celebrating the
milestones of the future."
Whether celebrating Espolòn Tequila's 25th
anniversary with the limited-edition bottle, at one of the brand's
invitation-only underground events or through the merchandise,
please celebrate responsibly.
ASSETS FOR MEDIA USE
ABOUT ESPOLÒN TEQUILA
Distilled from hand-harvested 100% Blue Weber Agave in Los Altos, the Highlands region of
Jalisco, Espolòn's award-winning
tequilas are the pride of the Casa San Nicolás. Espolòn was the
realization of a lifelong desire for late founder and Master
Distiller Cirilo Oropeza, who dreamed of creating a tequila that
blends artisanal Mexican tradition with modern
techniques.
Espolòn is, at its heart, a tribute to Mexican culture, with
striking bottle designs by the rich, storied history of
Mexico. Through its labels,
Espolòn pays tribute to a true luminary – José Guadalupe Posada. Posada was a 19th century
artist and printmaker, a real pioneer, and a bit of a rebel. His
most famous work, the calaveras (skeletons), were a powerful
commentary on the social injustices of his time. He gave his people
a voice and gave the art world a style that continues to influence
pop culture today. Today, Espolòn Tequila
Blanco, Espolòn Tequila Reposado, Espolòn Tequila Añejo and
Espolòn Cristalino each spotlight different moments in Mexican
history, led by the legendary rooster, Ramón. For more information
on Espolòn, visit espolontequila.com. Please drink
responsibly.
ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry,
with a portfolio of over 50 premium and super premium brands,
spreading across Global, Regional and Local priorities. The Group
was founded in 1860 and today is the sixth-largest player worldwide
in the premium spirits industry. Campari Group has a global
distribution reach, trading in over 190 nations around the world
with leading positions in Europe
and the Americas. Campari Group is headquartered in Sesto San Giovanni, Italy, and owns 22 plants worldwide with its
own distribution network in 23 countries. The shares of the parent
company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg
CPR IM), have been listed on the Italian Stock Exchange since
2001.
Campari America LLC is a wholly owned subsidiary of Davide
Campari-Milano N.V. Campari America has built a portfolio unrivaled
in its quality, innovation and style, making it a top choice among
distributors, retailers and consumers. Campari America
manages Campari Group's portfolio in the US with such leading
brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®,
Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®,
Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky,
Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila,
Espolòn® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur,
Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo
12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®,
Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®. Please enjoy
our brands responsibly.
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SOURCE Espolòn Tequila