Leading data and AI platform helps explain and
integrate large language models to augment existing processes; SAS
Data Maker will address critical challenges without compromising
sensitive data
LAS VEGAS, April 17, 2024 /PRNewswire/ -- SAS INNOVATE
-- So many organizations have jumped on the GenAI
bandwagon in the last year, but are those efforts delivering
results yet? If the organization uses the SAS®
Viya® data and AI platform, the answer is a resounding
yes. Infused with large language model (LLM) orchestration
strength, SAS Viya is already helping customers accelerate
efficiency and productivity. Throughout 2024, SAS will continue
delivering innovation by broadening its trustworthy GenAI footprint
with the introduction of its own synthetic data generator - SAS
Data Maker - and by offering industry-specific GenAI
assistants.
Learn more about Viya LLM orchestration and other GenAI
capabilities in this solution brief: Accelerate productivity with
generative AI and SAS Viya.
"SAS' guiding principle is everyone should be able to query data
and perform complex analytical operations in every phase of the
data and analytics life cycle, and generative AI is crucial in this
democratization journey," said Wiktor
Markiewicz, Senior Market Research Analyst at IDC. "But most
leaders don't understand AI technology and how they can apply it
meaningfully. Having an already trusted data and AI platform
available removes the guesswork and kickstarts the generative AI
journey."
Georgia-Pacific and
wienerberger rely on Viya for AI and GenAI
capabilities
Manufacturer Georgia-Pacific is a SAS customer using Viya.
"When challenges emerge with our manufacturing equipment or
process, we leverage sensor data, business rules, recommender
systems and generative AI to suggest the appropriate next best
action and resolve the problem," said Roshan Shah, Vice President, Collaboration &
Support Center, Georgia-Pacific.
"Streaming analytics and intelligent decision management support
from SAS Viya helps us capture immediate value by making the right
decisions as events occur."
About Georgia-Pacific, SAS
Executive Vice President and CTO Bryan
Harris said, "One of SAS' core strengths is our deep bench
of industry knowledge. We understand manufacturing, and we
understand Georgia-Pacific's
unique challenges. We help them appropriately scale LLM
orchestration and manufacturing-specific GenAI assistant strategies
so their employees can use those cutting-edge applications to
troubleshoot real-time operational issues."
Global brick manufacturer wienerberger also uses SAS for AI
support. The company reduces energy consumption, cuts greenhouse
gas emissions and improves product quality using SAS on Microsoft
Azure. "We use AI and IoT analytics from SAS to connect all our
data streams and analyze the entire production process," said
Florian Zittmayr, Team Lead for Data Science at wienerberger.
"SAS Analytics brings intelligence to the kiln by helping
our engineers and employees to gain valuable information about each
step and identify specific target values to make the drying and
firing of bricks more economical."
And a global consumer goods manufacturer uses Viya and its GenAI
capabilities to optimize warehouse space, allocate inbound
shipments and compare "what-if" scenarios based on product demand.
SAS helped develop an LLM-based digital assistant by dynamically
updating SAS Visual Analytics dashboards so the company's supply
chain teams can easily save time and improve warehouse space usage
with in-depth analytics. This conversational assistant allows both
technical and business users to generate fast and accurate results
and improve decision making using SAS' trustworthy, explainable
analytics.
Organizations are enthusiastic about adopting and deploying
GenAI, but there's often a gap between preparedness and execution.
Learn more by reading the US Executive Summary from a new study:
Generative AI Challenges and Potential Unveiled: How to Achieve a
Competitive Advantage.
Viya stands out in the GenAI crowd because of pragmatic,
industry-driven applications
As organizations explore GenAI,
SAS prioritizes identifying industry-driven and ethically applied
use cases. SAS enables secure adoption and fosters accelerated
productivity and trusted results across diverse industries and
regulatory landscapes. SAS' GenAI functionality lives in leading
products like Viya and SAS Customer Intelligence 360:
- GenAI orchestration: Viya integrates external
GenAI models with existing business processes and systems,
orchestrating LLMs for end-to-end enterprise use cases. These
capabilities are now available in SAS Viya.
- Viya Copilot: Enhances productivity for developers, data
scientists and business users with a personal assistant that
accelerates analytical, business and industry tasks. Viya Copilot
offers diverse tools for tasks like code generation, data cleaning,
data exploration, marketing planning, journey design and knowledge
gap analysis. The first iteration of Viya Copilot is available
through an invitation-only private preview.
- SAS Data Maker: Addresses data privacy and scarcity
challenges by generating high-quality synthetic tabular data
without compromising sensitive information, enabling organizations
to address data privacy. SAS Data Maker is now available in private
preview.
- Customer engagement. SAS continues to infuse GenAI
capabilities into its flagship MarTech solution, SAS Customer
Intelligence 360, to help marketers elevate the customer
experience. SAS Customer Intelligence 360 already offers GenAI
assistance on streamlining marketing planning, journey design and
content and creative development. SAS is now introducing three new
capabilities in SAS Customer Intelligence 360 for marketers: using
GenAI to build recommended audiences based on natural language
prompts, a chat experience to interpret audience data and a GenAI
suggestion service for email subject lines.
The GenAI functionality of Viya
makes a meaningful difference to customers planning to:
- Accelerate innovation: Seamlessly integrate GenAI models
into decisioning workflows, AI/ML applications and existing
business processes by using decisioning flow tools like SAS
Intelligent Decisioning.
- Protect data: Support user privacy and security with
robust data quality measures, including synthetic data generation,
data minimization, anonymization and encryption, so sensitive
information remains safeguarded.
- Create trustworthy and explainable results: Data
experts can apply natural language processing techniques to
preprocess data and explain the generated output, minimizing
hallucinations and token costs.
- Enhance governance: Use built-in tools to create
workflows that validate the life cycle of LLMs, including model
risk management.
- Make more precise decisions: Quantitative decisioning
capabilities, critical for successful GenAI reasoning, are built
into the Viya platform.
Today's announcement was made at SAS Innovate, the data and AI
experience for business leaders, technical users and SAS Partners.
Keep up with the latest news from SAS by
following @SASsoftwareNews on X/Twitter.
About SAS
SAS is a global leader in data and AI. With
SAS software and industry-specific solutions, organizations
transform data into trusted decisions. SAS gives you THE POWER TO
KNOW®.
SAS and all other SAS Institute Inc. product or service names
are registered trademarks or trademarks of SAS Institute Inc. in
the USA and other countries. ®
indicates USA registration. Other
brand and product names are trademarks of their respective
companies. Copyright © 2024 SAS Institute Inc. All rights
reserved.
Editorial Contact:
Laura Fleek Brumley
laura.brumley@sas.com
214-803-6692
sas.com/news
Video - https://www.youtube.com/watch?v=D4rs5WqXySQ
Logo
- https://mma.prnewswire.com/media/1250367/SAS_v1_Logo.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/expanded-sas-viya-uses-generative-ai-to-accelerate-customer-productivity-302118781.html