WHOOP Announces Significant Global Expansion, Appoints New Senior Leadership
April 29 2024 - 1:10PM
Business Wire
Human Performance Company Adds C-Suite
Executives to Support Record Growth and Momentum Across New Key
Markets and Regions
Continues “Free Trials” Making WHOOP the
Only Wearable to Offer “Try Before You Buy”
WHOOP, the human performance company, today announced the
expansion of its global footprint, now shipping to 56 markets
worldwide, with more launches ahead. Additionally, the WHOOP app is
now available in Italian and Spanish (Latin America), as well as
English, French, and German. To support continued growth and
momentum, WHOOP named new leaders to its C-suite to deliver on the
WHOOP mission of helping people achieve their goals, by providing
best-in-class wearable technology, actionable feedback, and
recommendations across recovery, sleep, strain, and health. To help
everyone start their journey, WHOOP is currently offering a
one-month free trial that can be accessed on WHOOP.com.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240429085870/en/
WHOOP announces significant global
expansion, appoints new senior leadership. Continues "Free Trials,"
making it the only wearable to offer "Try Before You Buy." (Photo:
Business Wire)
WHOOP Global Expansion
With a commitment to serving its global community to unlock
their potential, WHOOP has expanded its reach to several key
markets and regions, where there’s been rising consumer demand for
and adoption of the brand. Consumers in Qatar, Saudi Arabia,
Kuwait, Bahrain, Hong Kong, Israel, Korea, and Taiwan can now
purchase WHOOP directly and the brand will ship to each of these
markets, creating a seamless experience for its members.
The Gulf is a key region for the brand’s growth. In fact, their
digital health market is expected to witness healthy, double-digit
growth by 2027, according to Medi-Tech Insights. As a world class
health and performance monitor, WHOOP provides coaching to improve
overall well-being and foster behavior change.
To support global expansion, the WHOOP app is now available in
Italian and Latin American Spanish to complement its existing
languages: English, French and German, with additional language
rollouts to come. This expansion ensures that WHOOP members
worldwide can access the full suite of content and features in
their native language.
“WHOOP is experiencing remarkable growth and momentum,
particularly in new markets around the world. We’re excited to open
these new markets and provide over 125 million people with access
to WHOOP,” said Will Ahmed, Founder and CEO of WHOOP. “This market
growth and the launch of Spanish and Italian in the WHOOP app is
just the start of our international expansion. Our teams, including
those led by three of our newest C-suite leaders, are working every
day to unlock new markets and help introduce new members to the
power of our WHOOP membership.”
New Executive Leadership at WHOOP
To spearhead continued growth and global expansion, WHOOP has
appointed new leaders to its executive team:
- Ed Baker joins WHOOP as Chief Growth Officer,
following the acquisition of Baker's previous company, AnyQuestion.
Before that, Baker led growth teams at Facebook and Uber during
periods of extraordinary growth. He has also served on the WHOOP
Board of Directors for nearly five years. Baker will lead efforts
to fuel the next phase of hyper-growth at WHOOP.
- Michener Chandlee is now Chief Financial Officer at
WHOOP, leveraging his extensive financial expertise to drive
strategic financial planning and operational excellence. Prior to
WHOOP, Chandlee was the CFO of Fanatics and also spent nearly 20
years at Nike in various leadership roles, including Chief Risk
Officer and CFO of Nike’s Global Marketplace.
- John Sullivan has been promoted to Chief Marketing
Officer, bringing his wealth of experience in marketing strategy
and brand development to further elevate the presence of WHOOP in
the global marketplace. Sullivan has worked at WHOOP for more than
seven years during which he’s developed the direct-to-consumer
business at WHOOP, overseeing all marketing functions of Brand,
Commercial, Lifecycle, Business Development and Accessories and
Apparel. Prior to WHOOP, he held positions in marketing at
Tracksmith, Puma and Monitor Group, a strategy consulting
firm.
To learn more and discover how WHOOP helps its members unlock
their performance, go to www.whoop.com. To make it even more
convenient than ever before to access WHOOP, it is available for
purchase on Amazon.com, as well as at Best Buy and Dick’s Sporting
Goods.
ABOUT WHOOP
WHOOP, the human performance company, offers a wearable health
and fitness coach to help people achieve their goals. The WHOOP
membership provides best-in-class wearable technology, actionable
feedback, and recommendations across recovery, sleep, training, and
health. WHOOP serves professional athletes, Fortune 500 CEOs,
executives, fitness enthusiasts, military personnel, frontline
workers, and anyone looking to improve their performance. WHOOP
Unite is a comprehensive solution dedicated to supporting
organizations across a wide range of industries with coaching,
organizational insights, and health programs. Studies show WHOOP
can positively change behavior, increase sleep, and improve
physiological biomarkers. Founded in 2012, WHOOP is based in Boston
and has raised more than $400 million in venture capital. The
latest round of financing made WHOOP the world's most valuable
standalone wearables company. Visit WHOOP.com for more information
and connect with WHOOP on Instagram, Twitter, Facebook, LinkedIn,
and YouTube.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240429085870/en/
Taylor Georgeson Jack Taylor PR whoop@jacktaylorpr.com