Roborock is Rocking Life with The Garfield
Movie in Theaters Near You
HONG
KONG, April 30, 2024 /PRNewswire/
-- Roborock, a global leader in ultra-intelligent home robotic
cleaning devices today announced a collaboration with Columbia
Pictures and Alcon Entertainment's The Garfield Movie, ahead
of its official theatrical release in the US on May 24, 2024. The partnership will showcase how
Roborock gives Garfield the freedom to be his lazy, fun self while
ensuring a sparkling clean home, highlighting how the real fun of
cleaning is when you don't have to clean at all.
Through a multi-medium creative campaign which will include
product placement in the film, a TVC, out of home, digital and
social media placements, the leading entertainment franchise and
robotic vacuum leader will join forces to bring their collective
audiences together, highlighting how one of the world's most
beloved cats, together with his fans across the globe, can all
benefit from Roborock's suite of automated home cleaning solutions.
"Rocking Life, With You" is more than just a slogan for Roborock
-- it embodies a way of life. By teaming up with The Garfield
Movie, Roborock invites audiences to embrace the same carefree
and laid-back spirit as Garfield.
From parmesan snow angels to dreaded bath time bubbles, there's
no one who likes making a mess more than Garfield. But like most
homeowners, furry or not, Garfield despises the tedious job of
cleaning floors. Eagle-eyed fans can look out for Roborock's cameo
appearance during the movie, as Garfield and his trusted canine
sidekick Odie ride around on a Roborock robotic vacuum causing
mischief and mayhem, while Roborock comes to the rescue, swiftly
cleaning up their mess in no time at all. Thanks to Roborock's
hands-free, all-in-one vacuum and mop solutions, carpets and floors
can stay squeaky clean, giving Garfield time back in his day to
take cat naps galore, even while the vacuum is running -- it's
quiet as a mouse!
"Roborock is thrilled to be collaborating with The Garfield
Movie, to give Garfield what he's been missing in his life – a
cleaning solution that frees him of his responsibilities," says
Richard Chang, Founder and CEO of
Roborock. "Whether you own a cat, a dog or another animal, we can
all agree that pets make a mess every now and again. Thanks to
Roborock's hassle-free cleaning solutions, pet-owners can worry
less about the clean-up and more about enjoying life with their
furry friends."
The Garfield Movie comes to theaters across the world from
May 1. To discover your purr-fect
cleaning partner, visit https://global.roborock.com/.
About Roborock
Roborock is a leading smart cleaning brand renowned for its
intelligent cleaning solutions. With a steadfast dedication to
becoming a global leading smart appliance player, Roborock enriches
lives with its innovative line of robotic, cordless, wet/dry vacuum
cleaners, and washer-dryers. Rooted in a user-centric approach, our
R&D-driven solutions cater to diverse cleaning needs in over 15
million homes across 170+ countries. Headquartered in
Beijing and with strategic
subsidiaries in key markets, including the United States, Japan, the
Netherlands, Poland,
Germany, and South Korea, Roborock is dedicated to
elevating its market presence worldwide. For more information,
visit https://global.roborock.com/.
About The Garfield Movie
Garfield, the world-famous, Monday-hating, lasagna-loving indoor
cat, is about to have a wild outdoor adventure! After an unexpected
reunion with his long-lost father -- scruffy street cat Vic --
Garfield and his canine friend Odie are forced from their perfectly
pampered life into joining Vic in a hilarious, high-stakes
heist.
Directed by Mark Dindal.
Screenplay by Paul A. Kaplan &
Mark Torgove and David Reynolds. Based on the Garfield®
characters created by Jim Davis.
Producers are John Cohen,
Broderick Johnson, Andrew A. Kosove, Steven
P. Wegner, Craig Sost and
Namit Malhotra. Executive Producers
are Jim Davis, Bridget McMeel, David
Reynolds, Scott Parish,
Carl Rogers, Tom Jacomb, Crosby Clyse, Chris Pflug, Simon
Hedges, Louis Koo,
Steve Sarowitz and Justin Baldoni.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/roborock-teams-up-with-the-garfield-movie-to-give-garfield-a-more-pampered-life-302130208.html
SOURCE Roborock